How to Integrate Social Media with Email Marketing?
From Facebook to Google to Youtube, the internet and social media has changed the way consumers make purchasing decisions. Gone are the days where consumers made a choice to purchase a product or service based on a newspaper or television ad. Nowadays consumers are using social media and search engines to find the products and services they need. Which is why it is vital for marketers to take advantage of these new mediums to create campaigns that work by creating cross-platform promotions that include email, content and social media. Below we will identify some tips you can implement to optimize this cross-platform strategy.
###Upload Subscriber List to Social Networks
It’s always better to upload your subscriber list to social networks. It allows you to develop strong relationships with existing and potential customers. In addition to this, it allows you to listen to your target audience on social networks, and gives you a better idea about their requirements. Last but not the least, it helps you build a community by publishing relevant and interesting content.
###Run Targeting Ads for People Clicking Your Emails
This is a very effective technique to enhance the reach of your campaign. You should run targeting ads on social networks for people who click your emails. You just need to install a tracking code. It allows you advertising platform to find cookie visitors, and show them advertisements. Social networks have become the perfect platform for running targeted ads because they are heavily trafficked and affordable.
###Let Social Networks Handle It
The most effective way to integrate social media with email marketing is to run a good community. It’s not only about self promotion. In fact, you should focus on helping people in your niche. When you’re able to grow the group’s membership, you end up in the inbox. You need to come up with good emails to keep your target audience engaged and interested in your campaign.
###Automate Email Outreach
Social proof is the secret to getting authority figures to your blogs and website. While publishing new content, you should seed it with multiple shares before asking any influential people to share it. When you write something good, you should give people some time to go through it. Your content needs to be validated.
###Collect Email Addresses Via Social Media
A lot of people don’t know that it’s possible to signup for email newsletters directly on Twitter. You can set it up without any problems. In order to use this strategy, you need something valuable to share with your audience. No one will provide you with email addresses without getting something in return. Thus, you should offer some incentives.
In addition to this, you need to have a strong privacy policy. Since you’re exchanging information, it’s your responsibility to keep data secure and confidential. Moreover, Twitter requires you to use a credit card to run ads.
###Create a Unique Social Group for Email Subscribers