Mon, Nov 16, 2020 | Author: JoAnna Brown | Categories: Best Practices, Customer Data, Email Marketing, Tips
Understanding your target audience is the first step in improving your digital marketing efforts. One of the best ways to gather more information to build your buyer persona is to simply ask.
Sun, Oct 4, 2020 | Author: JoAnna Brown | Categories: Best Practices, Customer Data
Demanding that customers hand over their email address and other personal info is a quick way to lose new business. So, what’s the right way to build your email marketing list?
Wed, May 13, 2020 | Author: JoAnna Brown | Categories: Best Practices, Email Marketing, Sending Email, Social Media, Tips
Cyber security and your brand must go hand-in-hand. You not only want to protect the data you’ve collected and use to market to your target audience, but you also want your customers to know their information is secure anytime they visit your website or social media channels.