6 Ways to Improve Your Email Open Rates
You have your site all set up. You have wonderful pictures featuring your products and services. You have worked on your SEO and are ready for business. Now, if only your email marketing campaigns were more effective. If only your email open rates were higher and you were receiving more visitors. Well, this doesn’t have to be an unobtainable goal. If your open rates are lower than you would like, here are 6 ways to keep your customers clicking.
1. Keep your list fresh
It’s important to email your subscribers on a regular basis or your list may grow stale. This is not to say that you should not try to re-engage inactive subscribers – you should. But you should always try to work from a fresh list of potential customers.
2. Create an engaging subject line
The subject line is the first thing your subscribers see so try to knock their socks off with it. Test subject lines so that you can determine which are the most effective.
3. Try to avoid spam filters
Despite your best efforts and intentions, your emails may occasionally get lost in your recipient’s spam folder. To reduce the chances of this happening, make sure your recipient have actually requested emails from you and don’t “bait-and-switch” by using deceptive subject lines.
4. Write quality content
Customers will respond more to engaging informative emails than they will to poorly written content. Instead of overwhelming the recipient with bombastic, non-stop promotions, try sending opt-in, high quality emails less often. This way you are almost guaranteed to garner higher open rates.
5. Set your goals
Not all email campaigns have the same goal. For example, your goal may be to simply gain more info about your target audience, or you may be sending them out solely to get quick conversions. Know what your goals are before you send out your emails. This will help you craft your message more effectively.
6. Format your messages for mobile devices
According to some estimates, 74% of Smartphone owners use their phone to check email, and mobile now represents 51% of all email opens. If your emails are not mobile-friendly then you may be in trouble.
The above tips can help your campaign get better open rates, but don’t get discouraged if you don’t see a turnaround right away. Email marketing is both an art and a science. Our email campaign software and our email marketing services can help you reach the audience you need in order to make your business a success.