Methods of Creating an Email: HTML or Template?

Email marketing is not an easy form of marketing. It requires a unique knowledge set and a gread deal of hard work in order to achieve success.

The most common method of creating a marketing email today is to have a designer, who is familiar with HTML, create an email from scratch. Designers with a large HTML skill set and vast knowledge of the email marketing world can create beautiful and functional designs. Of course, this method can be costly and difficult for small companies or for those who just want to test the waters of email marketing. That's why at we provide our customers with several ways to create their email.

If you would like to have a designer create your email using HTML, that is still possible. We allow for the direct input of HTML code into our system. Beware however, HTML for email is not the same as HTML for the web. HTML for email is limited in many ways by the email clients that receive it. You'll want to be intimately aware of the differences between HTML in a browser and HTML in email. Email clients simply aren't designed to be as efficient and up-to-date translators of HTML as browsers are. Knowing the limitations, along with testing of your email before sending it out, is crucial.

For our many clients who aren't going to be using HTML code to create their emails, we have created our Email Builder 2.0 system. It is designed to give our users most of the benefits of creating an email using HTML without the drawback of having to learn the complicated language. Once an email is created in Email Builder, it is also much easier to edit and can be updated, for the most part, by anyone with basic word processor experience. As with anything, there are always trade offs. No HTML editor is 100% perfect and in some instances you won't be able to do as many complicated things as you could if you wrote HTML from scratch.

Being aware of the limitations of email marketing is a necessity. If you ever have any questions about your campaigns, please call us and we will be happy to guide you. In our 15+ years we've seen and dealt with pretty much everything under the sun. We're here to help you get the most out of your email marketing.

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