Some information and trivia for serious email marketers!

  • The first email ever was sent by Ray Tomlinson in late 1971.
  • 91% of consumers use email at least once a day.
  • The @, or “at sign” is called apestaart, or “monkey’s tail” in Dutch and chiocciolina, or “small snail” in Italian.
  • The first email from space was sent by the crew of the STS-43 Atlantis in 1991. They used Apple’s AppleLink software and said “Hello Earth! Greetings from the STS-43 Crew. This is the first AppleLink from space. Having a GREAT time, wish you were here… send cryo and RCS! Hasta la vista, baby… we’ll be back!”
  • The first mass email of 25,000 emails was deployed by Admail’s Robert Hicks ( November 1995.
  • 2014, 247 billion emails are sent every day.
  • For every $1 spent on email marketing, the average return is $44.25!
  • 42% of businesses cite email as one of their most effective lead generation channels.
  • 21% of consumers check their email before breakfast.
  • The origins of the term “spam” are disputed (lots of people think it’s from the Monty Python sketch) but it is thought to have started in Multi-User-Dungeons (MUDs), an early form of the “chat room,” in the late 1980s.
  • There are over 4.1 billion email accounts worldwide.
  • Email is 40 times better at acquiring new customers than Facebook or Twitter.
  • The top email client is Apple iPhone, the #2 is Gmail, and #3 is Outlook.
  • In 2003, the US implemented the first national standards for sending commercial email with the CAN-SPAM act.
  • According to Google trends, email is more popular than Elvis, The Beatles, chocolate, beer, Justin Bieber, and Harry Potter.
  • According to eMarketer there will be around 236.8 million US email users by 2017.
  • 66% of Gmail opens occur on mobile devices, with only 19% opened in a web browser

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