Text Email or White-Paper Template?
At times simplicity is the most effective means of communication. To get your point across with an email, there are occasions when all you need is a simple white background email with text.
There is more than one way to go about creating a plain white-paper email, but the most simple way is to do a plain text email. A plain text email is just text. There is no HTML code included in the message at all. While this means that there are no complications and that your message is slightly (though likely by a negligible amount) more deliverable, it also means that your message will not be able to include links, images, or advanced formatting of any kind. Emails like this are useful if you think your clients will be viewing them on a mobile device, if their email clients don't allow HTML code, or if you simply want to deliver a complication free, simple, but highly deliverable email.
The other way to create a email with a white background and text is to use one of our white-paper templates. These templates are created to be as simple as possible but still allow you to include links, pictures, font formatting and other content features only available with HTML code. Not only will you have more control over the content of your email, but you will get more information from AccuTrak when using a white-paper template as opposed to a plain text email. Clickthrough tracking is available only in full HTML emails.
Each method has its own pros and cons, you can use the information in this post to pick which is best for your campaign. No matter which you choose, always remember that content is the most important part of your email both for deliverability and effectiveness.