The Best Email Marketing Platform | Blog Page 2

28 Dec 2022
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Author: Robert Hicks

The Importance of Multimedia in Email Marketing Campaigns

The modern consumer has evolving expectations for the types of content they’ll see in their targeted marketing messages. Learn about the importance of including multimedia elements in email content. READ MORE

12 Dec 2022
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Author: Robert Hicks

What To Do When Sending an Email is Not Enough

Bulk emailing is not the only strategy to achieve your open rate targets. Learn how the Admail suite can help you build personal connections with your email list members. READ MORE

06 Dec 2022
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Author: Robert Hicks

The Benefits and Challenges of Using Embedded Video in Email Marketing

Embedded video is the next frontier in advanced email marketing. Learn how Admail works closely with our customers to help them implement video into their email marketing strategies. READ MORE

14 Nov 2022
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Author: Robert Hicks

Did You Know Suppressing Problematic Email Domains Elevates Your Company’s Open Rates?

Learn how maintaining list health and vibrancy by continuously suppressing problematic email domains will improve your organization’s open rates. READ MORE

27 Oct 2022
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Author: Robert Hicks

Email Hygiene Leads to Improved Customer Relations and Better Open Rates

This article explores how email list hygiene gives businesses the opportunity for better customer relationships and higher open rates. READ MORE

22 Sep 2022
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Author: Robert Hicks

Does Your Email List Have the Power and Speed to Reach Your Business Potential?

Learn how Admail’s revamped email marketing tools empower businesses through customizable properties, efficient data management, and more. READ MORE

29 Aug 2022
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Author: Robert Hicks

Celebrating Success: How Peachtree Woodworking Supply, Inc. Increased Their Email Open Rate with Admail

Peachtree Woodworking Supply, Inc. has benefited from Admail’s email marketing tools and support since 2005. Learn about how Admail helped Peachtree double its email open rate and more. READ MORE

25 Jul 2022
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Author: Robert Hicks

List Management Tools You Can Trust

Email list management tools are an important part of any online marketer's toolkit. In the fourth installment in this series debunking email list myths, we will dispel the misconception that free email list service providers offer enough tools and support for effective list growth and management. READ MORE

08 Jul 2022
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Author: Robert Hicks

Smartgroups: Leverage Your Email List With Client–Focused Detail

Email lists are a powerful tool for businesses of all sizes. When used correctly, they can help you remain in contact with current and former clients, promote special offers, and keep your business top-of-mind. But it’s important to target your messages to specific groups within your list to get the most out of your campaigns. Admail's Smartgroups feature is a powerful and unique tool that streamlines and optimizes the process of segmentation. READ MORE

13 Jun 2022
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Author: Robert Hicks

Don't Resend that Email! A Lesson in List Health and Performance

Does resending marketing emails to list members who haven't opened them do any good? In most cases, the answer is no. In fact, it can actually lead to decreased email list health and deliverability issues. READ MORE

18 May 2022
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Author: Robert Hicks

Debunking the Email List Size Myth: Larger Is Not Always Better

It's no secret that email list marketing is one of the most effective channels for reaching and engaging customers, and size isn't everything when it comes to email list building. READ MORE

15 Dec 2021
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Author: Carolyn Hedley

Keep Your Email List Clean for Better ROI

If you’re having trouble with email engagement, then email list cleaning may be the trick to help. Perhaps you noticed that your open rate is low or maybe your emails aren’t making it to the customers’ inboxes at all! Given the time and effort you put into each email campaign, it can be frustrating to see little engagement. READ MORE

16 Mar 2021
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Author: JoAnna Brown

Admail Smart Groups Help Scrub Email List

Research shows up to one-third of your email list will never click on your subject line, completely missing the customized message or offer you’ve designed inside. So, what do you do with the 20 to 30 percent of email recipients that offer you no engagement? Scrub them. READ MORE

02 Feb 2021
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Author: JoAnna Brown

Build an Email List with Admail's List Builder

Building an email marketing list can seem daunting. What most marketers don’t realize, is there are tools to support you in gaining and segmenting quality contacts. READ MORE

25 Jan 2021
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Author: JoAnna Brown

Small Business vs. Amazon: Win the E-commerce Battle

It's vital for small- to medium-sized businesses to set the prices for their products. Otherwise, giant retailers, like Amazon and Walmart will establish the pricing for you. Email marketing is proven way to grow your business and avoid a complete reliance on Amazon to meet revenue goals. READ MORE

05 Jan 2021
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Author: JoAnna Brown

Email Templates: Building the Right Template for Your Audience

If you want to grab the attention of your loyal customers, how you display your marketing email content is important. Content may be the lure that brings more customers to your site, but if you don't put that content in an organized, well-displayed email template, you'll lose your potential customers in the short span of time it takes to skim your message. READ MORE

22 Dec 2020
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Author: JoAnna Brown

Avoid the Spam Folder and Slide into the Inbox

What so many marketing managers fail to realize is the best-designed email isn't worth a thing unless the recipient clicks to open the message. READ MORE

15 Dec 2020
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Author: JoAnna Brown

10 Metrics To Track for Successful Email Marketing

Whether your recipients are engaged and clicking through to your website or sending your message to the dreaded digital trash box without opening, email metrics are a good projection of what's happening after you hit "send". READ MORE

08 Dec 2020
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Author: JoAnna Brown

How to Build a Better Email Newsletter in 7 Steps

Small to medium-sized business digital marketing must include an email newsletter. This inexpensive way to communicate with your customers is a blank canvas of opportunity, but it must be built right. READ MORE

01 Dec 2020
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Author: JoAnna Brown

5 Tips to Overcome the Biggest Hurdles in Email Marketing

Email marketing delivers one of the highest ROIs in the marketing industry, bringing in an estimated $44 for every $1 spent. Understanding the messages that resonate best with your audience and how to finalize the conversion are objectives that take time and research. READ MORE

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