The Best Email Marketing Platform | Blog Page 8

10 Aug 2012
|
Author: Dan Lukens

Strategize Your Email Marketing on Customer Relations

Any good marketer knows the importance of having an in-depth understanding of his/her target audience. They use the knowledge about their potential customer base to create targeted messages and to appeal to what is important to their unique market. If you are starting, or planning to start, sending bulk email, you have to become a marketer as well. Whether or not you have formal marketing education or experience is irrelevant, you and you alone are the expert on your business and your READ MORE

10 Aug 2012
|
Author: Dan Lukens

Sending to Public Data Lists

So you've found a publically available list on the internet. It seems to be a group of individuals that would be interested in your product. It would be very easy to grab the data and send out to this list. READ MORE

27 Jul 2012
|
Author: Dan Lukens

Christmas in July: Preparing for Holiday Email Marketing

The holidays are among the most important time of year for many businesses. Retailers specifically must cash in on this time when spending trends dramatically increase. One of the best ways to get ahead of the pack during the holidays is to have a fantastic email marketing strategy. It's not uncommon for retailers to start working on holiday promotional strategy for email as early as July! So we're here to give you some simple tips to get you thinking about and help you prepare for important READ MORE

06 Jul 2012
|
Author: Dan Lukens

Using Admail.net Email Archiving

The newest Admail.net feature is email campaign archiving. We're happy to bring this feature to our members, particularly to those who have requested it in the past. We believe it will add significantly to the already comprehensive and robust email marketing system that Admail offers. READ MORE

16 Jun 2012
|
Author: Robert Hicks

Social Media Hype Doesn't Lead to ROI

Everyone is talking about social media sites as the hottest new place to advertise your business. The hype machine has been in motion about facebook, twitter, and linkedin for a while now. Having a social media presences is important for a company. Many people spend a lot of their time on social media sites and many others frequently use them as a resource. A company active on social media will have better relationships with their clients and will keep their products in front of the potential READ MORE

31 May 2012
|
Author: Dan Lukens

Email Marketing is Alive and More Relevant than Ever

"Your company can't afford to be left behind as technology marches swiftly forward." It's a notion that has created a climate of fear in some marketers. The poor souls who toss and turn at night, constantly worrying about the next big thing and struggling endlessly to keep up with swiftly changing marketing technology. There can be value in attempting to stay ahead of the tech trends, but it's folly to abandon stable, proven, and effective marketing techniques that are still working. Being an READ MORE

25 May 2012
|
Author: Dan Lukens

Make QR Codes Work for You

If you prefer to watch the video version of this blog post, it is available here. READ MORE

10 May 2012
|
Author: Dan Lukens

List Degradation Over Time

No matter how well crafted and researched your email marketing campaign is, it's inevitable that you will lose list members over time. Quality of messaging and popularity of product can play a part in how quickly or slowly this degradation occurs, but it will happen. When sending to a new list, marketers often lose a large portion of their members over the first few mailings. The likelihood of this is dependent on the quality and source of your list. People get bored and interests change, it's READ MORE

20 Apr 2012
|
Author: Dan Lukens

FTC 'Do Not Track' New Regulations

We've recently attended the DMA Conference in Washington D.C. The event was carried out to help marketers keep up to date with the changing legal landscape of the online marketing world. One focus of the event was the changing and growing FTC regulations concerning "Do Not Track." READ MORE

16 Apr 2012
|
Author: Dan Lukens

Spam and Abuse Addresses mean Trouble for Everyone

There are an untold number of factors that play into the success or failure of email marketing endeavors. Some organizations will spend months creating and perfecting their message. Marketing has always been more of an art form than an exact science. What works for one company may not be right for another. Just like anything, hard work, research, and preparation are required to have true success. With so much to consider, some things tend to get overlooked or rushed. There is an unfortunate READ MORE

03 Apr 2012
|
Author: Dan Lukens

The Problems with Yahoo Addresses

One of the truths of email marketing is that, for a variety of reasons, email domains can very greatly in their reliability. Different domains have unique demographics and functionality that can make the addresses more or less valuable. Free email addresses are typically of the lowest quality, likely due to the fact that they are easy to obtain and can be thrown away at a moments notice with no consequence to the user. Some of the most common free email domains are hotmail.com, yahoo.com, and READ MORE

28 Mar 2012
|
Author: Dan Lukens

Our Recent Work with Subaru

We recently worked with Subaru to recreate one of their print ads for email. We also integrated QR codes and personalization for individual customers so they could quickly and easily access their information. The results were awesome, with open rates as high as +30%! Here's a small example of what they ended up with! If you'd like to work on a project directly with us, just give us a call. Our number is 800-479-6233, we will help you strategize your campaign and put all the mechanics in place. READ MORE

08 Mar 2012
|
Author: Dan Lukens

Admail.net Feedback Loops

Admail.net has been in business since 1995, and one of the many benefits of those 17 years of experience is that we have a great relationships with most major email service providers. READ MORE

17 Feb 2012
|
Author: Dan Lukens

Why Chose Admail.net Over Our Competitors?

Admail.net has always been a company that has succeeded on its own merits, not by slinging mud at our competitors. We firmly believe that our services are the best in the industry and we are constantly working to maintain and exceed our already high quality products. We're aware that we have many competitors in the market place and many of our customers ask us why they should choose our products. The first reason that comes to mind is that we truly care about each and every individual customer, READ MORE

06 Feb 2012
|
Author: Dan Lukens

Breathe New Life Into Your Zombie List Members!

Do you have zombies on your email list? If you have been sending to a list for a while it's inevitable that you will have created a few zombies. What exactly is a zombie list member? It's someone who is getting your email, hasn't unsubscribed, but has long since tuned out your messages. It's an unfortunate, but fairly common situation. A zombie list member still theoretically likes your company and is interested in the idea of hearing from you, but you haven't maintained their interest. The READ MORE

11 Jan 2012
|
Author: Dan Lukens

Admail QR Code Tools a Hit with Distributors at PPAI 2012

QR Codes have continued to increase in popularity as smartphone usage has increased throughout the world. This new way of connecting with customers has already shown great potential and is still growing. QR Codes have proven to be extremely versatile and a great way to help businesses and organizations improve their customer contact, visibility, and sales. READ MORE

12 Dec 2011
|
Author: Dan Lukens

Using Drafts and "Resume Your Last Email"

Your time is precious and that is why Admail.net does its best to ensure that all the work that you do on our site can be easily and safely saved. READ MORE

20 Oct 2011
|
Author: Dan Lukens

How to Grow Your Email List

One of the most difficult issues for any business is building their customer base. In email marketing, building your email list can also be a struggle. You may be frustrated because you have many customers but not many signups for your email list. There are a number of reasons why this might happen, some indicate a problem and others don't. We'll try to help you diagnose and solve whatever issues you do have. READ MORE

18 Oct 2011
|
Author: Dan Lukens

Admail.net List Maintenance

The Admail.net system already does a lot to make the process of list maintenance easy for our customers. We know that you want to get the best results for your dollar while having a system that's easy to use. That's why the Admail.net back end provides automated list maintenance services. You may not even be aware of the advanced way that Admail.net monitors and cleans your list. READ MORE

15 Sep 2011
|
Author: Dan Lukens

Improve the Content of Your Email

Not seeing the results you need from your email campaign? An increased focus and dedication to your content may be the answer you need to get your email marketing off the ground. READ MORE

The Admail.net Blog