The Best Email Marketing Platform | Blog Page 6

11 Mar 2015
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Author: Jim Davidson

4 Ways to Stop Annoying Your Subscribers

Your email marketing program may work for most of your subscribers, but may still be annoying a few of them. Here are some tips for keeping everyone happy. READ MORE

19 Feb 2015
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Author: Robert Hicks

Creating Email with Responsive Design is Now Possible

Admail.net is releasing a beta version of its Email Builder with responsive design tools. READ MORE

04 Feb 2015
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Author: Robert Hicks

Admail has a new sister company...

…Ad411.today offering search engine optimization, pay per click, web design, and additional online marketing. READ MORE

12 Jan 2015
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Author: Ayaz Nanji

The Most Important Elements of an Email Campaign

Email marketers say having quality data/lists is the key to successful email campaigns, according to a recent report from Howling Mad. READ MORE

10 Dec 2014
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Author: EDMdesigner

Should You Use FREE in Your Subject Lines?

NO EXCERPT READ MORE

13 Oct 2014
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Author: Robert Hicks

List Builder and Admail’s Database Target Filters

Many Admail.net customers have special data fields that help them target their customers within their database. To help customers who don’t have the time or financial resources for custom API development, Admail offers Target Filters, a tool specifically designed to query and distribute information to specific customers. READ MORE

13 Oct 2014
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Author: John Pollard

7 Reasons to Encourage Subscribers to Reply to Your Emails

Mailbox providers are increasingly measuring the levels of engagement that subscribers have with your email in their filtering decisions. One of the best forms of engagement that a subscriber can have with you via email is a simple reply. Why a reply matters is that in the eyes of a mailbox provider a reply means the subscriber (in most cases) has a relationship with you as a sender which in turn helps the mailbox provider have more trust in your brand and email program. When a mailbox provider READ MORE

25 Sep 2014
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Author: Robert Hicks

Some information and trivia for serious email marketers!

The first email ever was sent by Ray Tomlinson in late 1971. | 91% of consumers use email at least once a day. | In 2014, 247 billion emails are sent every day. READ MORE

15 Sep 2014
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Author: Robert Hicks

Put Away Last Years Play Book…

Put away last years play book and get to know your customers! Each customer and campaign is different – what worked yesterday may not work today and vice versa. Touching base with your clients regularly and closing the feedback loop when it comes to performance are just some of many ways you can maintain engagement with your past, present and future clients. READ MORE

13 Aug 2014
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Author: Robert Hicks

Gmail is making email marketers sweat again

Gmail is making email marketers sweat again. In the last 12 months alone, the introduction of Tabs caused all-out panic, image caching recalibrated open rate baselines, and grid view caused rendering concerns. Now Gmail is following up with a partial rollout in March of a highly visible native unsubscribe link with a wider rollout, which they announced yesterday. READ MORE

30 May 2014
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Author: Thaddeus Quintin

Content Management and an Open Source Contribution

For several years, we used Wordpress as a Content Management System for the Admail blog and all of the customer facing content, like pricing, FAQs, contact info and our home page. We made that move when it become untenable to keep our content in the same codebase as our application. Moving all of that content to Wordpress allowed us to develop system features independently from blog posts, which was helpful. READ MORE

09 Apr 2014
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Author: Thaddeus Quintin

OpenSSL Security Vulnerability

A vulnerability has been discovered in a popular cryptography library, OpenSSL. This flaw is being referred to as the Heartbleed Bug and it even has its own website. This vulnerability was caused by a bug introduced in version 1.0.1 of the software and has since been fixed. But, the repercussions are enormous and you should be seeing updates from many online services that discuss the impact. READ MORE

12 Mar 2014
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Author: Robert Hicks

How to Warm Up a Dedicated IP Address

Email deliverability can be a complex task, but it’s not impossible if you have the right information. Our goal at Admail.net is to ensure that you have all the tools and intelligence available to help your email get delivered. Sometimes, the devil is in the details and many of those details revolve around your IP address. This post will help guide you through the initial sending of email over a new IP address without experiencing delays or delivery failures. READ MORE

10 Mar 2014
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Author: Robert Hicks

Deliverability Challenges Faced By B2B Marketers

All marketers face a challenge when it comes to delivering emails, but it is an even bigger issue for B2B marketers. This is because they are forced to meet a set of unique deliverability rules for each domain in databases filled with hundreds of different sets of rules. On the flip-side B2C marketers probably have a database laden with freemail accounts (Yahoo, Hotmail, Gmail, etc). They can resolve issues with individual providers and settle any problems with a huge portion of their list with READ MORE

25 Oct 2013
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Author: Dan Lukens

Split Testing to Improve Results

Looking for ways to improve the success of your email campaigns? If you're sending without doing any testing, you're not utilizing all the features Admail.net has to offer and you may not be getting the best return on investment from your email marketing. Email marketing is as much of an art as it is a science. It can be difficult to know exactly what will resonate with your customers. We suggest using split testing of two or more variants as a way to improve the success of large campaigns. READ MORE

09 Sep 2013
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Author: Dan Lukens

How to Avoid Triggering Spam Filters

The dreaded "spam box" stands as a barrier to every marketer who sends email content. If you're in the industry, you know that spam filters are a constant source of discussion and frustration. Every mailer has to deal with them, whether they are a small business that sends one hundred emails or a large company that send hundreds of thousands. While you're working actively to get your message in front of potential customers, spam filters are often throwing up serious roadblocks that can potentially ruin your results. READ MORE

20 Aug 2013
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Author: Dan Lukens

Admail's New List Hygiene Tool

We've said many times on our blog and in our newsletter that your email database is your most valuable email marketing asset. We take list quality and management very seriously here, and while much of it is done behind the scenes, list management is a major part of what we do at Admail.net. We've recently developed a new list hygiene system that pushes list hygiene to the next level. This new hygiene checks lists against an even larger database of records to keep your list as clean as possible READ MORE

29 Jul 2013
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Author: Dan Lukens

Outlook 2013: Still a Nightmare for Designers

Outlook 2013 has arrived and with it many email designers had hoped that Microsoft would reform some of their old layout breaking ways. The consensus is, unfortunately, that they have not moved in a particularly positive direction as far as rendering email is concerned. Microsoft is still using Word to render email and they continue to ignore many email rendering standards causing marketers and designers everywhere to pull out their hair. We've been digging into the Outlook 2013 program and READ MORE

22 Jul 2013
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Author: Dan Lukens

Five "Secrets" to Sending Successful Email

Sometimes being "digital marketing" makes email seem like a new and complicated way to market a business, but the truth is that email marketing is by no means a new territory. Marketers have been leveraging email as a marketing tool since the early days of the internet. There are hundreds, if not thousands, of blog posts, white papers, books, and every other type of guide on how to send successful email marketing campaigns. Each inevitably gives a different flavor of advice tempered with their READ MORE

22 Jul 2013
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Author: Dan Lukens

Admail.net IP Monitoring

IP monitoring is an important part of successful email marketing that many mailers are unfamiliar with. To put it simply, from the moment you begin to send email from an IP, it begins to gain an email "reputation". This reputation can drastically affect the chance that any email sent from the IP reaches the intended recipients inbox. READ MORE

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