The Best Email Marketing Platform | Blog Page 7

29 May 2013
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Author: Dan Lukens

Our Philosophy on Responsive Design for Email

Designing email for a mobile market is among the most pressing issues in email marketing today. This is an obvious truth for everyone in the email marketing business, but the question you are probably asking yourself is, "How do I deal with it?" To have success with email marketing, your message must be attractive and functional on many platforms. The number of users reading email on their mobile devices is already at a substantial 40% (at least), a percentage that we believe will continue to increase. READ MORE

15 Apr 2013
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Author: Dan Lukens

Writing HTML that works for Email

Writing HTML for email is simple, but that can make it tricky. Confused yet? Let me explain. Many designers make the mistake of trying to write HTML for email the same way they would for a webpage. Unfortunately, email programs today do not support the same standard of HTML code as web browsers. Code that works perfectly fine in any modern web browser frequently breaks when looked at as an email. Fortunately, writing HTML for email is simple. Anyone who can write HTML with moderate skill should READ MORE

21 Mar 2013
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Author: Dan Lukens

SPAM Filters Gone Wild

The first goal of any email marketer is to get their email into the inbox of their list members. This seems like it a relatively simple task, but there is a major obstacle in the way. That obstacle is SPAM filters. They are designed to protect recipients from being overwhelmed with unsolicited and unwanted email, but often, they block desired or harmless emails unintentionally. READ MORE

01 Mar 2013
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Author: Dan Lukens

Focusing on Mobile

According to most reports, 42% of email is currently read on a mobile device. Mobile email is the most important way that email is evolving and one of the main reasons why it is more relevant today than ever. One thing is abundantly clear, in order to get the most of your email marketing, you have to not only keep mobile devices in mind, but focus on them. READ MORE

29 Jan 2013
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Author: Dan Lukens

Industry Still Buzzing About QR Codes at PPAI 2013

The Admail.net team has just returned from Las Vegas and another great PPAI Expo. We spent the week talking and listening to current and potential customers and one thing is for sure, QR Codes are still a hot topic for many business men and women. READ MORE

29 Jan 2013
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Author: Dan Lukens

5 Useful Admail.net Features You May Not Know

Whether you are a long time user or completely new to Admail.net, there are probably useful sections of the site that you aren't familiar with. Admail is full featured and there are tools that may help you improve your results that you might be missing. Interest Groups: Possibly the most useful feature on Admail.net. This is how you will segment your list so you can send to smaller groups. Master interest groups and you'll be able to achieve much more with you list. Once an interest group is READ MORE

11 Dec 2012
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Author: Dan Lukens

Writing HTML that Appears Correctly in Outlook

If you prefer writing your own HTML code rather than using our templates, Admail.net completely supports those efforts. Writing HTML can be difficult however and this guide assumes that you are already moderately fluent in the language. One of the big problems our clients run into when writing HTML for email is that they aren't intimately familiar with all the of the eccentricities of the email clients they are going to be dealing with. There are so many in use today, it's hard to know which READ MORE

07 Nov 2012
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Author: Dan Lukens

Improve Your Conversion Rate

You've cleared the initial hurdle and made the leap into email marketing. You've assembled a team, found a service provider, compiled your list and sent out your first campaign. The important question now is: what can you do next to improve the return on your investment? You're getting opens and clickthroughs, but unless some of these interactions are converted to sales, all the views and opens in the world won't make you money. If you are seeing conversions, there are always ways to improve. With some effort and a bit of knowledge, you can improve your conversion rate and get even more for your email marketing dollar. READ MORE

24 Oct 2012
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Author: Dan Lukens

New Sign Up Forms

An often overlooked, but extremely important aspect of email marketing is list growth. Both initial list growth and continued expansion can be among the most crucial aspects of any email marketing campaign. Admail.net has always supported organic list growth by making it easy to create and implement sign up forms that connect directly to their user's database. Now, after a complete redesign, our sign up forms are better and easier to use than ever. The sign up form creation process has been READ MORE

12 Oct 2012
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Author: Dan Lukens

3 Tips to Get You Prepared for Black Friday

Black Friday is one of the most important email marketing holidays of the year and it's rapidly approaching. The holidays, like the chilly weather, have a tendency to swiftly creep up on us. If you aren't prepared, holiday email marketing preparations may fall short. Consumers spend more money on shopping holidays such as Black Friday than any other time throughout the entire year. It's important to have your email marketing strategy planned well in advance so you can take advantage of this READ MORE

17 Sep 2012
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Author: Dan Lukens

The Harvard Business Review: "Email Marketing is King."

In a recent article in the Harvard Business Review, an author outlines why he believes email marketing is still the king of the marketing world. READ MORE

21 Aug 2012
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Author: Dan Lukens

Does HTML5 Bring Hope for Video in Email?

Video is a great tool for online marketing. It grabs audience attention and can deliver information in dynamic and exciting ways while requiring a minimal amount of effort on the part of the consumer. These reasons make it easy to understand why email marketers have been searching for a way to implement video effectively in email for years. Unfortunately, though many attempts have been made, even the most valiant efforts produced results that were unreliable at best. The technology hasn't been READ MORE

10 Aug 2012
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Author: Dan Lukens

Strategize Your Email Marketing on Customer Relations

Any good marketer knows the importance of having an in-depth understanding of his/her target audience. They use the knowledge about their potential customer base to create targeted messages and to appeal to what is important to their unique market. If you are starting, or planning to start, sending bulk email, you have to become a marketer as well. Whether or not you have formal marketing education or experience is irrelevant, you and you alone are the expert on your business and your READ MORE

10 Aug 2012
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Author: Dan Lukens

Sending to Public Data Lists

So you've found a publically available list on the internet. It seems to be a group of individuals that would be interested in your product. It would be very easy to grab the data and send out to this list. READ MORE

27 Jul 2012
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Author: Dan Lukens

Christmas in July: Preparing for Holiday Email Marketing

The holidays are among the most important time of year for many businesses. Retailers specifically must cash in on this time when spending trends dramatically increase. One of the best ways to get ahead of the pack during the holidays is to have a fantastic email marketing strategy. It's not uncommon for retailers to start working on holiday promotional strategy for email as early as July! So we're here to give you some simple tips to get you thinking about and help you prepare for important READ MORE

06 Jul 2012
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Author: Dan Lukens

Using Admail.net Email Archiving

The newest Admail.net feature is email campaign archiving. We're happy to bring this feature to our members, particularly to those who have requested it in the past. We believe it will add significantly to the already comprehensive and robust email marketing system that Admail offers. READ MORE

16 Jun 2012
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Author: Robert Hicks

Social Media Hype Doesn't Lead to ROI

Everyone is talking about social media sites as the hottest new place to advertise your business. The hype machine has been in motion about facebook, twitter, and linkedin for a while now. Having a social media presences is important for a company. Many people spend a lot of their time on social media sites and many others frequently use them as a resource. A company active on social media will have better relationships with their clients and will keep their products in front of the potential READ MORE

31 May 2012
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Author: Dan Lukens

Email Marketing is Alive and More Relevant than Ever

"Your company can't afford to be left behind as technology marches swiftly forward." It's a notion that has created a climate of fear in some marketers. The poor souls who toss and turn at night, constantly worrying about the next big thing and struggling endlessly to keep up with swiftly changing marketing technology. There can be value in attempting to stay ahead of the tech trends, but it's folly to abandon stable, proven, and effective marketing techniques that are still working. Being an READ MORE

25 May 2012
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Author: Dan Lukens

Make QR Codes Work for You

If you prefer to watch the video version of this blog post, it is available here. READ MORE

10 May 2012
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Author: Dan Lukens

List Degradation Over Time

No matter how well crafted and researched your email marketing campaign is, it's inevitable that you will lose list members over time. Quality of messaging and popularity of product can play a part in how quickly or slowly this degradation occurs, but it will happen. When sending to a new list, marketers often lose a large portion of their members over the first few mailings. The likelihood of this is dependent on the quality and source of your list. People get bored and interests change, it's READ MORE

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