The Admail.net Blog

Posts in the “design” category.

  • 11 Dec 2023
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  • Author: Robert Hicks

Admail: Elevating Email Marketing for Small Businesses

Admail offers an extensive knowledge base, a library of video user guides, and a friendly live customer support team to help businesses get the most out of their email marketing efforts. READ MORE

  • 26 Jul 2023
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  • Author: Robert Hicks

When is the best time to send my email?

The best time to send your email depends on your target audience, industry, and the goals of your email campaign. READ MORE

  • 03 Apr 2023
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  • Author: Robert Hicks

Can AI Generated Marketing Content Work for You?

I began by submitting to ChatGTP: Email marketing is the topic. What content are consumers of email marketing services responding to? Here are the results. READ MORE

  • 15 Feb 2023
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  • Author: Robert Hicks

Why Quality Text Content Still Matters in Email Marketing

See how effective email marketing text works to deliver a clear message about your brand, improve audience engagement, and support great multimedia content. READ MORE

  • 23 Jan 2023
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  • Author: Robert Hicks

How Admail Helps Businesses & Marketers Embed Video in Email Content

Admail is on the cutting edge of embedded video in email marketing. See how our proven solutions can help your business grow using the power of video marketing in your email campaigns. READ MORE

  • 02 Feb 2021
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  • Author: JoAnna Brown

Build an Email List with Admail's List Builder

Building an email marketing list can seem daunting. What most marketers don’t realize, is there are tools to support you in gaining and segmenting quality contacts. READ MORE

  • 25 Jan 2021
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  • Author: JoAnna Brown

Small Business vs. Amazon: Win the E-commerce Battle

It's vital for small- to medium-sized businesses to set the prices for their products. Otherwise, giant retailers, like Amazon and Walmart will establish the pricing for you. Email marketing is proven way to grow your business and avoid a complete reliance on Amazon to meet revenue goals. READ MORE

  • 05 Jan 2021
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  • Author: JoAnna Brown

Email Templates: Building the Right Template for Your Audience

If you want to grab the attention of your loyal customers, how you display your marketing email content is important. Content may be the lure that brings more customers to your site, but if you don't put that content in an organized, well-displayed email template, you'll lose your potential customers in the short span of time it takes to skim your message. READ MORE

  • 22 Dec 2020
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  • Author: JoAnna Brown

Avoid the Spam Folder and Slide into the Inbox

What so many marketing managers fail to realize is the best-designed email isn't worth a thing unless the recipient clicks to open the message. READ MORE

  • 15 Dec 2020
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  • Author: JoAnna Brown

10 Metrics To Track for Successful Email Marketing

Whether your recipients are engaged and clicking through to your website or sending your message to the dreaded digital trash box without opening, email metrics are a good projection of what's happening after you hit "send". READ MORE

  • 08 Dec 2020
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  • Author: JoAnna Brown

How to Build a Better Email Newsletter in 7 Steps

Small to medium-sized business digital marketing must include an email newsletter. This inexpensive way to communicate with your customers is a blank canvas of opportunity, but it must be built right. READ MORE

  • 01 Dec 2020
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  • Author: JoAnna Brown

5 Tips to Overcome the Biggest Hurdles in Email Marketing

Email marketing delivers one of the highest ROIs in the marketing industry, bringing in an estimated $44 for every $1 spent. Understanding the messages that resonate best with your audience and how to finalize the conversion are objectives that take time and research. READ MORE

  • 19 Oct 2020
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  • Author: JoAnna Brown

Build a Referral Program Through Email Marketing

With an ROI of $44 for every $1 spent, HTML responsive email is certainly worth your time, but referral marketing is another top producer that’s often overlooked. READ MORE

  • 02 Oct 2020
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  • Author: Robert Hicks

Simple Tips for Effective Email Marketing

Over the past few years, research has continued to prove that there are many benefits to e-mail marketing for business. These benefits are low costs, high conversion rates and detailed tracking. But READ MORE

  • 29 Sep 2020
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  • Author: JoAnna Brown

Why Plain Text Email has More Impact

SMS marketing is that one area of advertising that many business people are rushing to but few know how to properly utilize. READ MORE

  • 21 Sep 2020
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  • Author: Robert Hicks

4 Benefits of Using Email Templates for Your Business

A well-designed email can elevate subscriber engagement, gain you higher click-through rates and ultimately increase sales. READ MORE

  • 21 Jul 2020
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  • Author: Robert Hicks

6 Ways to Improve Your Email Open Rates

Targeted email marketing is one of the most effective tools being used by Internet marketers to educate people about their product or service. READ MORE

  • 11 Feb 2020
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  • Author: JoAnna Brown

The Benefits And Challenges of HTML Email Design

For the average web developer, a custom HTML email may not be too challenging, but for entrepreneurs and business owners custom coding an entire email could present a problem. READ MORE

  • 12 Nov 2019
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  • Author: Robert Hicks

Admail Updates Improve Holiday Marketing Email Design

The Admail.net team is delivering system updates just in time for your holiday marketing email campaigns. READ MORE

  • 29 Jul 2013
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  • Author: Dan Lukens

Outlook 2013: Still a Nightmare for Designers

Outlook 2013 has arrived and with it many email designers had hoped that Microsoft would reform some of their old layout breaking ways. The consensus is, unfortunately, that they have not moved in a particularly positive direction as far as rendering email is concerned. Microsoft is still using Word to render email and they continue to ignore many email rendering standards causing marketers and designers everywhere to pull out their hair. We've been digging into the Outlook 2013 program and READ MORE

  • 22 Jul 2013
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  • Author: Dan Lukens

Five "Secrets" to Sending Successful Email

Sometimes being "digital marketing" makes email seem like a new and complicated way to market a business, but the truth is that email marketing is by no means a new territory. Marketers have been leveraging email as a marketing tool since the early days of the internet. There are hundreds, if not thousands, of blog posts, white papers, books, and every other type of guide on how to send successful email marketing campaigns. Each inevitably gives a different flavor of advice tempered with their READ MORE

  • 29 May 2013
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  • Author: Dan Lukens

Our Philosophy on Responsive Design for Email

Designing email for a mobile market is among the most pressing issues in email marketing today. This is an obvious truth for everyone in the email marketing business, but the question you are probably asking yourself is, "How do I deal with it?" To have success with email marketing, your message must be attractive and functional on many platforms. The number of users reading email on their mobile devices is already at a substantial 40% (at least), a percentage that we believe will continue to increase. READ MORE

  • 11 Dec 2012
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  • Author: Dan Lukens

Writing HTML that Appears Correctly in Outlook

If you prefer writing your own HTML code rather than using our templates, Admail.net completely supports those efforts. Writing HTML can be difficult however and this guide assumes that you are already moderately fluent in the language. One of the big problems our clients run into when writing HTML for email is that they aren't intimately familiar with all the of the eccentricities of the email clients they are going to be dealing with. There are so many in use today, it's hard to know which READ MORE

  • 21 Aug 2012
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  • Author: Dan Lukens

Does HTML5 Bring Hope for Video in Email?

Video is a great tool for online marketing. It grabs audience attention and can deliver information in dynamic and exciting ways while requiring a minimal amount of effort on the part of the consumer. These reasons make it easy to understand why email marketers have been searching for a way to implement video effectively in email for years. Unfortunately, though many attempts have been made, even the most valiant efforts produced results that were unreliable at best. The technology hasn't been READ MORE

  • 27 Jul 2012
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  • Author: Dan Lukens

Christmas in July: Preparing for Holiday Email Marketing

The holidays are among the most important time of year for many businesses. Retailers specifically must cash in on this time when spending trends dramatically increase. One of the best ways to get ahead of the pack during the holidays is to have a fantastic email marketing strategy. It's not uncommon for retailers to start working on holiday promotional strategy for email as early as July! So we're here to give you some simple tips to get you thinking about and help you prepare for important READ MORE

  • 25 May 2012
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  • Author: Dan Lukens

Make QR Codes Work for You

If you prefer to watch the video version of this blog post, it is available here. READ MORE

  • 28 Mar 2012
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  • Author: Dan Lukens

Our Recent Work with Subaru

We recently worked with Subaru to recreate one of their print ads for email. We also integrated QR codes and personalization for individual customers so they could quickly and easily access their information. The results were awesome, with open rates as high as +30%! Here's a small example of what they ended up with! If you'd like to work on a project directly with us, just give us a call. Our number is 800-479-6233, we will help you strategize your campaign and put all the mechanics in place. READ MORE

  • 20 Jul 2011
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  • Author: Dan Lukens

Methods of Creating an Email: HTML or Template?

Choosing the method of creating your email is an important step it your campaign creation process. With Admail, it's easy to create a message with our templates, but if you have the HTML experience to create your own, you're welcome to do that as well. READ MORE

  • 06 Jan 2011
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  • Author: Dan Lukens

Integrating Social Media and Email Marketing

Social media has become an integral part of online marketing strategy. It's a fantastic way to connect with your customers through the circles that they travel rather than through traditional advertising forums. READ MORE

  • 17 Nov 2010
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  • Author: Dan Lukens

Designing Email For Mobile Devices

With the use of mobile devices on the rise, the importance of optimizing your email marketing campaigns for mobile devices has never been higher. Admail.net knows how to deal with mobile email and how to help you make your email a please to read on a mobile device. READ MORE

  • 22 Sep 2010
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  • Author: Dan Lukens

Whip Your Newsletter Into Shape With These 4 Pro Tips!

Email marketing can be very difficult. We all want to send out a good newsletter when we send out a mass email but many times we just get into bad habits. If you want to have more success and ROI from your bulk email campaign, start by following these four tips. READ MORE

  • 03 Aug 2010
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  • Author: Dan Lukens

Strategies for Regaining the Attention of your Email List

When your email marketing list goes cold, what recourse can you take? Admail.net outlines some of the ways that marketers can spruce up their emails and regain the attention of their recipients. READ MORE

  • 25 May 2010
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  • Author: Dan Lukens

Why does my email look different in editor/preview?

This is by far one of the most commonly asked questions that we get here at Admail.net. Our users expect to see exactly what they have created in our editor to appear in their recipient's email inbox. We completely understand this expectation and we also wish it could always work out that way. We've gone to great lengths to make our email editor as compatible as possible with every email client, but the simple fact is, it's impossible to make any editor absolutely compatible for every email READ MORE

  • 31 Mar 2010
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  • Author: Dan Lukens

Text Email or White-Paper Template?

Ever wonder if you should use an HTML email template or a plain text email for your simple email campaigns? Admail discusses the pros and cons of the two formats on the Admail blog. READ MORE

  • 08 Mar 2010
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  • Author: Dan Lukens

An Example of Alt Text & Slicing Done Right

A graphical representation of how alternate text and slicing of your images can improve the look of your email. READ MORE

  • 22 Feb 2010
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  • Author: Dan Lukens

12 Email Marketing Best Practices From Admail.net

A comprehensive guide to effectively communicating through email marketing. This post is collection of best practice tips and advice developed by the email marketers at Admail.net over a period of 15 years. This is a great beginners guide for any email marketer. READ MORE

  • 29 Jan 2010
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  • Author: Dan Lukens

Creating Image Based Emails and Using Alt Text & Slicing

A detailed explanation of creating alternate text and slicing images to create imaged based html emails in the admail email campaign builder. READ MORE

  • 11 Jan 2010
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  • Author: Dan Lukens

Simple HTML Code Every Email Marketer Should Know

Easy to use and remember html code that can be helpful in any marketer's tool chest. READ MORE

  • 24 Dec 2009
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  • Author: Dan Lukens

Upcoming Holiday "Gifts" In Email Builder 2.0

Email Builder 2.0 is coming and its a holiday treat that all of our customers are bound to love! READ MORE

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