The Best Email Marketing Platform | Blog Page 14

15 Jul 2004
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Author: Alynn Gillespie

The black and white of blacklists versus whitelists

Spam is something that is not likely to disappear anytime soon, lets face it, it's a way of life. To try and combat the problem some ISPs and users alike have opted to employ spam filtering software. Most of this software makes use of some sort of blacklist and/or whitelist, but what are they and how do they work? READ MORE

10 Jul 2004
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Author: Alynn Gillespie

How to get the most from your HTML email efforts

If you are sending out HTML e-mails that you have designed, you may be able to improve your ROI and CTR by changing the placement of your content. In print media, people's eyes move in a fairly predictable pattern. If you design an ad with that in mind, the product is easier to read and comprehend. While there are some differences, electronic media operates on the same basic principles. READ MORE

15 Jun 2004
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Author: Thaddeus Quintin

Upgrades for Demographic Target Filters

Requests have come in asking for more usability with our demographic target filters. Users of Admail.net's Advantage packages will now notice it is easier to manage and maintain your filters. READ MORE

15 Jun 2004
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Author: Alynn Gillespie

Creating a Better E-newsletter

The lessons learned by the editors of the HP shopping newsletter can be translated into ideas to make your newsletter have more impact. After extensive testing in which individuals who read the newsletter were observed and interviewed, it was discovered that one of the the key areas for the newsletters' success was found to be in navigation and layout. READ MORE

14 Jun 2004
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Author: Todd Paridon

List Downloads Are Now Available

At admail.net, we listen to your suggestions. As a result, new features are being added and others improved. One of the recent additions debuting this month is a new download section. READ MORE

15 Apr 2004
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Author: Alynn Gillespie

Tips to Get Your Campaign Through

Spam has become a major issue and anti-spam services have made an attempt at lessening the problem. If the trend continues more and more companies will be employing spam filtering. As a legitimate opt-in marketer, this means that if you are not careful about the content AND construction of your e-mail campaigns, you may be subjecting your campaigns to undue attention and unnecessary spam filtering. READ MORE

15 Apr 2004
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Author: Todd Paridon

Coming Soon... Increased Functionality for Interest Groups

Be on the lookout for additional functionality from your interest groups. We've upped the maximum allowable to 32 current interest groups and built in some new features. READ MORE

15 Mar 2004
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Author: Todd Paridon

Concerned About the New Can-Spam Law? List Builder™ Can Help

The new Can-Spam law requires e-mail marketers to include an opt-out link in all campaigns. If a recipient requests to be removed from your mailing list, they are not to receive any further correspondence from you. This requires you to have and maintain an accurate and responsive suppression list for those who have opted-out or be faced with the possibility of fines and lawsuits. READ MORE

15 Mar 2004
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Author: Todd Paridon

Client List Uploads Becoming More Versatile and Robust

Debuting the week of March 22, uploading your list of clients will become easier. If you have an Admail.net Advantage account, you will be able to upload your list into your account in a variety of ways, including pipe delimited, comma delimited and tab delimited format. READ MORE

15 Feb 2004
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Author: Robert Hicks

New Features at admail.net

The programmers at Admail have been hard at work developing new features for the web site. READ MORE

15 Feb 2004
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Author: Alynn Gillespie

Can-Spam Act... The Basics

The Can-Spam act has been in effect for a little over a month now, so how does this effect you? Well, as long as you play by the rules, it may end up benefiting you more than you know. This new bill supersedes all state laws, so if you are doing business in a state with tougher laws, things have just lightened up a bit. Also, by requiring all e-mail advertisers to include a functioning return address, a physical address for the organization, and a clearly stated opt-out, the law could help remove some of the stigma attached to e-mail marketing. READ MORE

15 Dec 2003
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Author: Thomas Lingenfelter

Do's and Dont's of List Selection

You have your perfect customer model and your ready to move forward with your email campaign. All you have to do is select the appropriate mailing lists to start your campaign, right? Don't you wish it was that easy. List selection is a combination of art and science. Therefore, as in our previous newsletters we have a list of list selection nuggets to help you make the job a little easier: READ MORE

15 Dec 2003
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Author: Alynn Gillespie

Choosing Customers That Will Keep Coming Back

Drilling down and mining the best prospects for email campaigns has become the holy grail of today's direct marketer. While the cost of direct email marketing is much lower than conventional direct mail marketing, the need to get the most bang for you marketing dollar is still a priority. Therefore, you want to ensure that you have chosen your target audience wisely and that you have set realistic benchmarks for your campaign. This entails more than writing the perfect marketing message or READ MORE

15 Nov 2003
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Author: Thomas Lingenfelter

The Importance of Testing

Over 40% of email today is classified as SPAM. Many current and prospective customers out there are suffering from email weariness. Now, imagine what the impact of a poorly planned or executed email marketing campaign can have. Not only does the company lose the chance to gain a new customer, it also runs the risk of alienating its existing customer base. READ MORE

15 Nov 2003
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Author: Thomas Lingenfelter

The Case for Test Design

It would be nice to rely on a list of successful marketing techniques focused on the email arena. However, the truth is there are not many simple, tried and true email marketing techniques out there. Testing is essential, if you want to consistently reach the largest number of your target audience. The cost of testing is outweighed by the costs of failing to test. You can design simple A/B split tests or head-to-head tests for a couple of variables in your email. However, the chances that these READ MORE

15 Oct 2003
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Author: Thomas Lingenfelter

Six Tips For Email Direct Marketers

These tips cover some essential tips for Email Direct Marketers. Topics cover permission, the From field, unsubscribing, email length, and timing your email delivery. READ MORE

15 Oct 2003
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Author: Thomas Lingenfelter

Helping You To Develop More Effective Email Campaigns!

Current California law, and pending legislation in several other states, indicates that SPAM is rapidly escalating the anxiety level of many Americans. Recipients of e-mail are getting tired of all the unsolicited credit-card debt relief, physical enhancement and adult entertainment messages that are crossing their desktops every day. In attempts to address the situation, legislatures have put forth a patchwork of regulations aimed at SPAM. Unfortunately, legitimate email marketers are being tarred with the same brush as SPAMMERS. Add to this the overabundance of SPAM filtering packages, and you have solutions being introduced that can exterminate legitimate e-mail as well as unsolicited e-mail. The good news is that clearance of this SPAM filtering hurdle is the focus of many internet business interests. The Project Lumos White Paper is a good example. READ MORE

20 Sep 2003
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Author: Robert Hicks

Admail.net's New Web Site!

Admail.net launches a complete update to its email marketing website. New look, new tools, and easier than ever! READ MORE

10 Sep 2003
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Author: Thaddeus Quintin

10 Tips for Effective Email Marketing

Simple things that you can do to make your email marketing campaigns more effective. READ MORE

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