The Best Email Marketing Platform | Blog Page 7

10 Mar 2014
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Author: Robert Hicks

Deliverability Challenges Faced By B2B Marketers

All marketers face a challenge when it comes to delivering emails, but it is an even bigger issue for B2B marketers. This is because they are forced to meet a set of unique deliverability rules for each domain in databases filled with hundreds of different sets of rules. On the flip-side B2C marketers probably have a database laden with freemail accounts (Yahoo, Hotmail, Gmail, etc). They can resolve issues with individual providers and settle any problems with a huge portion of their list with READ MORE

25 Oct 2013
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Author: Dan Lukens

Split Testing to Improve Results

Looking for ways to improve the success of your email campaigns? If you're sending without doing any testing, you're not utilizing all the features Admail.net has to offer and you may not be getting the best return on investment from your email marketing. Email marketing is as much of an art as it is a science. It can be difficult to know exactly what will resonate with your customers. We suggest using split testing of two or more variants as a way to improve the success of large campaigns. READ MORE

09 Sep 2013
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Author: Dan Lukens

How to Avoid Triggering Spam Filters

The dreaded "spam box" stands as a barrier to every marketer who sends email content. If you're in the industry, you know that spam filters are a constant source of discussion and frustration. Every mailer has to deal with them, whether they are a small business that sends one hundred emails or a large company that send hundreds of thousands. While you're working actively to get your message in front of potential customers, spam filters are often throwing up serious roadblocks that can potentially ruin your results. READ MORE

20 Aug 2013
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Author: Dan Lukens

Admail's New List Hygiene Tool

We've said many times on our blog and in our newsletter that your email database is your most valuable email marketing asset. We take list quality and management very seriously here, and while much of it is done behind the scenes, list management is a major part of what we do at Admail.net. We've recently developed a new list hygiene system that pushes list hygiene to the next level. This new hygiene checks lists against an even larger database of records to keep your list as clean as possible READ MORE

29 Jul 2013
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Author: Dan Lukens

Outlook 2013: Still a Nightmare for Designers

Outlook 2013 has arrived and with it many email designers had hoped that Microsoft would reform some of their old layout breaking ways. The consensus is, unfortunately, that they have not moved in a particularly positive direction as far as rendering email is concerned. Microsoft is still using Word to render email and they continue to ignore many email rendering standards causing marketers and designers everywhere to pull out their hair. We've been digging into the Outlook 2013 program and READ MORE

22 Jul 2013
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Author: Dan Lukens

Five "Secrets" to Sending Successful Email

Sometimes being "digital marketing" makes email seem like a new and complicated way to market a business, but the truth is that email marketing is by no means a new territory. Marketers have been leveraging email as a marketing tool since the early days of the internet. There are hundreds, if not thousands, of blog posts, white papers, books, and every other type of guide on how to send successful email marketing campaigns. Each inevitably gives a different flavor of advice tempered with their READ MORE

22 Jul 2013
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Author: Dan Lukens

Admail.net IP Monitoring

IP monitoring is an important part of successful email marketing that many mailers are unfamiliar with. To put it simply, from the moment you begin to send email from an IP, it begins to gain an email "reputation". This reputation can drastically affect the chance that any email sent from the IP reaches the intended recipients inbox. READ MORE

29 May 2013
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Author: Dan Lukens

Our Philosophy on Responsive Design for Email

Designing email for a mobile market is among the most pressing issues in email marketing today. This is an obvious truth for everyone in the email marketing business, but the question you are probably asking yourself is, "How do I deal with it?" To have success with email marketing, your message must be attractive and functional on many platforms. The number of users reading email on their mobile devices is already at a substantial 40% (at least), a percentage that we believe will continue to increase. READ MORE

15 Apr 2013
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Author: Dan Lukens

Writing HTML that works for Email

Writing HTML for email is simple, but that can make it tricky. Confused yet? Let me explain. Many designers make the mistake of trying to write HTML for email the same way they would for a webpage. Unfortunately, email programs today do not support the same standard of HTML code as web browsers. Code that works perfectly fine in any modern web browser frequently breaks when looked at as an email. Fortunately, writing HTML for email is simple. Anyone who can write HTML with moderate skill should READ MORE

21 Mar 2013
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Author: Dan Lukens

SPAM Filters Gone Wild

The first goal of any email marketer is to get their email into the inbox of their list members. This seems like it a relatively simple task, but there is a major obstacle in the way. That obstacle is SPAM filters. They are designed to protect recipients from being overwhelmed with unsolicited and unwanted email, but often, they block desired or harmless emails unintentionally. READ MORE

01 Mar 2013
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Author: Dan Lukens

Focusing on Mobile

According to most reports, 42% of email is currently read on a mobile device. Mobile email is the most important way that email is evolving and one of the main reasons why it is more relevant today than ever. One thing is abundantly clear, in order to get the most of your email marketing, you have to not only keep mobile devices in mind, but focus on them. READ MORE

29 Jan 2013
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Author: Dan Lukens

Industry Still Buzzing About QR Codes at PPAI 2013

The Admail.net team has just returned from Las Vegas and another great PPAI Expo. We spent the week talking and listening to current and potential customers and one thing is for sure, QR Codes are still a hot topic for many business men and women. READ MORE

29 Jan 2013
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Author: Dan Lukens

5 Useful Admail.net Features You May Not Know

Whether you are a long time user or completely new to Admail.net, there are probably useful sections of the site that you aren't familiar with. Admail is full featured and there are tools that may help you improve your results that you might be missing. Interest Groups: Possibly the most useful feature on Admail.net. This is how you will segment your list so you can send to smaller groups. Master interest groups and you'll be able to achieve much more with you list. Once an interest group is READ MORE

11 Dec 2012
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Author: Dan Lukens

Writing HTML that Appears Correctly in Outlook

If you prefer writing your own HTML code rather than using our templates, Admail.net completely supports those efforts. Writing HTML can be difficult however and this guide assumes that you are already moderately fluent in the language. One of the big problems our clients run into when writing HTML for email is that they aren't intimately familiar with all the of the eccentricities of the email clients they are going to be dealing with. There are so many in use today, it's hard to know which READ MORE

07 Nov 2012
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Author: Dan Lukens

Improve Your Conversion Rate

You've cleared the initial hurdle and made the leap into email marketing. You've assembled a team, found a service provider, compiled your list and sent out your first campaign. The important question now is: what can you do next to improve the return on your investment? You're getting opens and clickthroughs, but unless some of these interactions are converted to sales, all the views and opens in the world won't make you money. If you are seeing conversions, there are always ways to improve. With some effort and a bit of knowledge, you can improve your conversion rate and get even more for your email marketing dollar. READ MORE

24 Oct 2012
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Author: Dan Lukens

New Sign Up Forms

An often overlooked, but extremely important aspect of email marketing is list growth. Both initial list growth and continued expansion can be among the most crucial aspects of any email marketing campaign. Admail.net has always supported organic list growth by making it easy to create and implement sign up forms that connect directly to their user's database. Now, after a complete redesign, our sign up forms are better and easier to use than ever. The sign up form creation process has been READ MORE

12 Oct 2012
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Author: Dan Lukens

3 Tips to Get You Prepared for Black Friday

Black Friday is one of the most important email marketing holidays of the year and it's rapidly approaching. The holidays, like the chilly weather, have a tendency to swiftly creep up on us. If you aren't prepared, holiday email marketing preparations may fall short. Consumers spend more money on shopping holidays such as Black Friday than any other time throughout the entire year. It's important to have your email marketing strategy planned well in advance so you can take advantage of this READ MORE

17 Sep 2012
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Author: Dan Lukens

The Harvard Business Review: "Email Marketing is King."

In a recent article in the Harvard Business Review, an author outlines why he believes email marketing is still the king of the marketing world. READ MORE

21 Aug 2012
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Author: Dan Lukens

Does HTML5 Bring Hope for Video in Email?

Video is a great tool for online marketing. It grabs audience attention and can deliver information in dynamic and exciting ways while requiring a minimal amount of effort on the part of the consumer. These reasons make it easy to understand why email marketers have been searching for a way to implement video effectively in email for years. Unfortunately, though many attempts have been made, even the most valiant efforts produced results that were unreliable at best. The technology hasn't been READ MORE

10 Aug 2012
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Author: Dan Lukens

Strategize Your Email Marketing on Customer Relations

Any good marketer knows the importance of having an in-depth understanding of his/her target audience. They use the knowledge about their potential customer base to create targeted messages and to appeal to what is important to their unique market. If you are starting, or planning to start, sending bulk email, you have to become a marketer as well. Whether or not you have formal marketing education or experience is irrelevant, you and you alone are the expert on your business and your READ MORE

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