The Best Email Marketing Platform | Blog Page 5

26 Apr 2017
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Author: Robert Hicks

Best Practices for Testing Your Email Marketing

Know your audience, use sound testing methodologies, and use a variety of test ideas to make your campaigns more effective. READ MORE

24 Mar 2017
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Author: Robert Hicks

MMM: Multichannel Mobile Marketing, Today’s Direct Marketing

Mobile is a critical strategy for In-Store Retail. In today’s marketing strategy you need to include email, social media, web, and SMS. More than ever before, you must have a plan. READ MORE

01 Mar 2017
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Author: Paul Michelman

Do You Diagnose What Goes Right?

"It’s necessary to review failures to determine where a process went wrong—but don’t overlook the lessons that success has to offer." Originally published by the MIT Sloan Management Review February 22, 2017 READ MORE

06 Feb 2017
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Author: Joyce A. Miller

What is SEA Rule 17a-4? A summary

SEA Rule 17a-4 requires for Records to be preserved by exchange members, brokers and dealers for a minimum of three years. This article will briefly discuss three of the components: Electronic Structured Metadata; Archive Recommendations; and Misinformation. READ MORE

12 Jan 2017
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Author: Robert Hicks

2017 Email Trends and Requirements

Changing demands in email clients require special email marketing tools. READ MORE

13 Dec 2016
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Author: Andrea Moulding

Troubles With Tracking

Click tracking in Admail’s AccuTrak tool is a great way to track the engagement of your subscribers, but what happens when the numbers don't add up? READ MORE

01 Aug 2016
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Author: Robert Hicks

Customer Retention Email Strategies

It’s a mistake to believe that your email marketing efforts end once you have converted visitors into paying customers. In fact, it is only the beginning. READ MORE

21 Apr 2016
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Author: Robert Hicks

3 Advantages of a Content Based Email Marketing Campaign

One of the best uses of an email campaign is to inform the reader. READ MORE

17 Mar 2016
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Author: Robert Hicks

6 Tips to Building an Email Marketing Campaign

If you don't currently have an email marketing campaign planned out, then you should strongly consider implementing one. READ MORE

07 Mar 2016
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Author: Robert Hicks

Simple Tips for an Effective Email Marketing Campaign

When it comes to online marketing, email marketing is one of the oldest strategies - and it also continues to be one of the most effective strategies. READ MORE

17 Feb 2016
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Author: Robert Hicks

The Best Practices for Email Management

Email marketing has long been one of the most effective forms of online marketing. Out of all the online marketing strategies that you are probably using, email marketing has one of the highest return on investments out of any of them. READ MORE

26 Jan 2016
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Author: Robert Hicks

The Challenge of Managing Email

Many pundits believe that email is becoming less important as other communication methods like social media and texting become more popular; while this may be true, email will still be an effective marketing tool for the foreseeable future. READ MORE

21 Jan 2016
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Author: Robert Hicks

8 Ways to Grow Your Business through Email Management

Email management is a key factor in reaching new audiences and expanding your customer base. A well managed email marketing campaign is an easy and cost effective way to make thousands of impressions. Here are eight tips for growing your business with email management READ MORE

17 Dec 2015
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Author: Robert Hicks

What is Email Hash, Anyway?

Every decade or so, a new technology comes along that changes everything. Any marketer who has been around knows that email marketing is still one of the most efficient and cost-effective forms of marketing today. Right now hashed emails are becoming the standard for email marketing. READ MORE

08 Dec 2015
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Author: Robert Hicks

Email Marketing: What Works & What Doesn’t?

Email marketing is a vital component to your overall marketing strategy. In order to sustain a successful email marketing campaign your top priorities are keeping your subscribers happy and to build your brand. Finding this delicate balance can be quite difficult which is why we have compiled a list of ideas to keep your list from performing at its best. READ MORE

01 Dec 2015
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Author: Robert Hicks

How Email Marketing Services Can Improve Holiday Sales

While it is still too early to put up those winter holiday decorations, it is about time to start planning an email marketing campaign for your small businesses. Of course, nearly every other business in the country is also gearing up for the holiday push, so it is important to generate an email marketing campaign that stands out from competitors. READ MORE

23 Nov 2015
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Author: Robert Hicks

Improving Bounce Management and Email Delivery!

Email marketing may be the golden ticket for your business. According to a 2014 report by McKinsey and Company, a global management consultant firm, email is almost 40 times more effective in helping businesses acquire new customers than Facebook and Twitter combined. READ MORE

28 Sep 2015
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Author: Robert Hicks

How to Maintain a Clean Email Marketing List

Email marketing has become a standard to almost every business. As it evolves, inboxes are becoming inundated with emails and subscribers are becoming intuitive leaving many emails unread. In order to maintain a healthy email list, businesses and marketers need to home in on whom to target and assess the value of every email campaign. Adding names to a list is simply not enough. If users unsubscribe to a list and emails are never opened, you run the risk of being flagged as spam and decreasing your ROI. Here are some tips for maintaining a clean email marketing list. READ MORE

31 Aug 2015
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Author: Robert Hicks

3 Steps To Define Your Target Audience

With the current social media driven culture, consumers have more choices than ever. Utilizing social media and email marketing to leverage a brand is essential in today’s market. Connecting with people through media outlets provides businesses the opportunity to syndicate content around the clock. READ MORE

17 Jul 2015
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Author: Robert Hicks

Five Critical Components to Successful Email Marketing

Email marketing can be a powerful way for a business to promote itself and boost sales, the Direct Marketing Association estimates that email marketing results in roughly $40 of sales for every $1 spent. READ MORE

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