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The Admail.net Blog

Posts in the “sending email” category.

  • 16 Sep 2024
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  • Author: Robert Hicks & AI Content Generator

Enhance Your Email Marketing Skills

Looking to enhance your email marketing skills? Look no further! Our experienced team is here to help you gain email marketing expertise that will take your campaigns to the next level. READ MORE

  • 04 Sep 2024
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  • Author: Robert Hicks & AI Content Generator

Time to Update Your Holiday Marketing Schedule

The Kids Are Back in School: Time to Prepare Your Holiday Email Marketing and Social Media Schedule READ MORE

  • 05 Feb 2024
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  • Author: Robert Hicks & AI Content Generator

Optimizing Your Email Campaigns with Effective Management

Optimizing email campaigns is crucial for maximizing engagement, conversions, and return on investment in email marketing. By improving key elements such as subject lines, content, and design, businesses can enhance the effectiveness of their campaigns and achieve better results. READ MORE

  • 18 Dec 2023
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  • Author: Robert Hicks & AI Content Generator

Top 5 Metrics to Track for Email Marketing Success

Email marketing metrics play a crucial role in understanding your campaigns' effectiveness and identifying improvement areas. The top 5 metrics, including delivery rate and click-throughs, provide valuable insights into the success of your email marketing strategy. READ MORE

  • 11 Dec 2023
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  • Author: Robert Hicks

Admail: Elevating Email Marketing for Small Businesses

Admail offers an extensive knowledge base, a library of video user guides, and a friendly live customer support team to help businesses get the most out of their email marketing efforts. READ MORE

  • 21 Nov 2023
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  • Author: Robert Hicks

What is the most effective way to use Need Confirmed in Admail?

If you're looking for a compelling reason to convince your email contacts to opt-in or re-opt-in to your email list (consent of inclusion), consider emphasizing the following key points! READ MORE

  • 14 Mar 2023
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  • Author: Robert Hicks

The Human Approach to Email Marketing

Unlike other email marketing platforms who make finding personalized support nearly impossible, Admail customers never have to search for a phone number or email to contact the support team, or deal with an over-complicated automated phone system or unhelpful chatbot. Customers always receive personal, one-on-one support when they need it. READ MORE

  • 15 Feb 2023
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  • Author: Robert Hicks

Why Quality Text Content Still Matters in Email Marketing

See how effective email marketing text works to deliver a clear message about your brand, improve audience engagement, and support great multimedia content. READ MORE

  • 23 Jan 2023
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  • Author: Robert Hicks

How Admail Helps Businesses & Marketers Embed Video in Email Content

Admail is on the cutting edge of embedded video in email marketing. See how our proven solutions can help your business grow using the power of video marketing in your email campaigns. READ MORE

  • 12 Dec 2022
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  • Author: Robert Hicks

What To Do When Sending an Email is Not Enough

Bulk emailing is not the only strategy to achieve your open rate targets. Learn how the Admail suite can help you build personal connections with your email list members. READ MORE

  • 14 Nov 2022
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  • Author: Robert Hicks

Did You Know Suppressing Problematic Email Domains Elevates Your Company’s Open Rates?

Learn how maintaining list health and vibrancy by continuously suppressing problematic email domains will improve your organization’s open rates. READ MORE

  • 27 Oct 2022
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  • Author: Robert Hicks

Email Hygiene Leads to Improved Customer Relations and Better Open Rates

This article explores how email list hygiene gives businesses the opportunity for better customer relationships and higher open rates. READ MORE

  • 08 Jul 2022
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  • Author: Robert Hicks

Smartgroups: Leverage Your Email List With Client–Focused Detail

Email lists are a powerful tool for businesses of all sizes. When used correctly, they can help you remain in contact with current and former clients, promote special offers, and keep your business top-of-mind. But it’s important to target your messages to specific groups within your list to get the most out of your campaigns. Admail's Smartgroups feature is a powerful and unique tool that streamlines and optimizes the process of segmentation. READ MORE

  • 13 Jun 2022
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  • Author: Robert Hicks

Don't Resend that Email! A Lesson in List Health and Performance

Does resending marketing emails to list members who haven't opened them do any good? In most cases, the answer is no. In fact, it can actually lead to decreased email list health and deliverability issues. READ MORE

  • 18 May 2022
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  • Author: Robert Hicks

Debunking the Email List Size Myth: Larger Is Not Always Better

It's no secret that email list marketing is one of the most effective channels for reaching and engaging customers, and size isn't everything when it comes to email list building. READ MORE

  • 25 Jan 2021
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  • Author: JoAnna Brown

Small Business vs. Amazon: Win the E-commerce Battle

It's vital for small- to medium-sized businesses to set the prices for their products. Otherwise, giant retailers, like Amazon and Walmart will establish the pricing for you. Email marketing is proven way to grow your business and avoid a complete reliance on Amazon to meet revenue goals. READ MORE

  • 05 Jan 2021
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  • Author: JoAnna Brown

Email Templates: Building the Right Template for Your Audience

If you want to grab the attention of your loyal customers, how you display your marketing email content is important. Content may be the lure that brings more customers to your site, but if you don't put that content in an organized, well-displayed email template, you'll lose your potential customers in the short span of time it takes to skim your message. READ MORE

  • 22 Dec 2020
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  • Author: JoAnna Brown

Avoid the Spam Folder and Slide into the Inbox

What so many marketing managers fail to realize is the best-designed email isn't worth a thing unless the recipient clicks to open the message. READ MORE

  • 08 Dec 2020
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  • Author: JoAnna Brown

How to Build a Better Email Newsletter in 7 Steps

Small to medium-sized business digital marketing must include an email newsletter. This inexpensive way to communicate with your customers is a blank canvas of opportunity, but it must be built right. READ MORE

  • 01 Dec 2020
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  • Author: JoAnna Brown

5 Tips to Overcome the Biggest Hurdles in Email Marketing

Email marketing delivers one of the highest ROIs in the marketing industry, bringing in an estimated $44 for every $1 spent. Understanding the messages that resonate best with your audience and how to finalize the conversion are objectives that take time and research. READ MORE

  • 10 Nov 2020
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  • Author: JoAnna Brown

Customer Personas: The Ultimate Guide

Understanding the people who support your business is one of the most strategically profitable moves you can make. Building a business customer persona will help you identify the consumers most likely to buy from you. READ MORE

  • 19 Oct 2020
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  • Author: JoAnna Brown

Build a Referral Program Through Email Marketing

With an ROI of $44 for every $1 spent, HTML responsive email is certainly worth your time, but referral marketing is another top producer that’s often overlooked. READ MORE

  • 29 Sep 2020
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  • Author: JoAnna Brown

Why Plain Text Email has More Impact

SMS marketing is that one area of advertising that many business people are rushing to but few know how to properly utilize. READ MORE

  • 21 Jul 2020
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  • Author: Robert Hicks

6 Ways to Improve Your Email Open Rates

Targeted email marketing is one of the most effective tools being used by Internet marketers to educate people about their product or service. READ MORE

  • 30 Jun 2020
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  • Author: Robert Hicks

Refresher Course-How Targeted Email Marketing Works

Targeted email marketing is one of the most effective tools being used by Internet marketers to educate people about their product or service. READ MORE

  • 14 May 2020
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  • Author: JoAnna Brown

The Importance of Cyber Security and Your Brand

Cyber security and your brand must go hand-in-hand. You not only want to protect the data you’ve collected and use to market to your target audience, but you also want your customers to know their information is secure anytime they visit your website or social media channels. READ MORE

  • 14 Apr 2020
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  • Author: JoAnna Brown

Coronavirus Marketing: Best Practices For Your Brand

How you handle your brand’s engagement and communicate with your audience during this moment of uncertainty will stay in the minds of your customers. READ MORE

  • 11 Feb 2020
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  • Author: JoAnna Brown

The Benefits And Challenges of HTML Email Design

For the average web developer, a custom HTML email may not be too challenging, but for entrepreneurs and business owners custom coding an entire email could present a problem. READ MORE

  • 12 Nov 2019
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  • Author: Robert Hicks

Admail Updates Improve Holiday Marketing Email Design

The Admail.net team is delivering system updates just in time for your holiday marketing email campaigns. READ MORE

  • 27 Sep 2019
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  • Author: JoAnna Brown

Improve Email Marketing With Video

It's no secret that video is one of the most effective marketing tools available today. With one-third of all online activity spent watching videos, it's easy to see why incorporating video in your marketing emails is an effective tool in increasing your conversion rate. READ MORE

  • 10 Sep 2019
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  • Author: JoAnna Brown

How To Solve The Top B2B Email Marketing Challenges

45% of B2B marketers say email is the most effective digital marketing channel they use. What about the other 55%? READ MORE

  • 10 May 2018
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  • Author: Robert Hicks

7 Email Marketing practices to leave behind!

Take a few minutes and review the top seven practices that marketers need to quit. READ MORE

  • 16 Mar 2018
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  • Author: Robert Hicks

Tuesday May Not Be the Best Day for Email

Sending email on the weekend may change who sees your campaign READ MORE

  • 14 Jun 2017
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  • Author: Robert Hicks

How to Sell in Your Emails

You’re not writing emails just for fun, are you? As a business owner or marketer, you have to sell to stay in business, whether you like it or not. READ MORE

  • 18 May 2017
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  • Author: Robert Hicks

Your Email's Been Opened. Now What?

How do you keep a reader's attention? How do you keep them reading? Follow these tips to captivate their attention READ MORE

  • 26 Apr 2017
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  • Author: Robert Hicks

Best Practices for Testing Your Email Marketing

Know your audience, use sound testing methodologies, and use a variety of test ideas to make your campaigns more effective. READ MORE

  • 12 Jan 2017
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  • Author: Robert Hicks

2017 Email Trends and Requirements

Changing demands in email clients require special email marketing tools. READ MORE

  • 13 Dec 2016
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  • Author: Andrea Moulding

Troubles With Tracking

Click tracking in Admail’s AccuTrak tool is a great way to track the engagement of your subscribers, but what happens when the numbers don't add up? READ MORE

  • 26 Jan 2016
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  • Author: Robert Hicks

The Challenge of Managing Email

Many pundits believe that email is becoming less important as other communication methods like social media and texting become more popular; while this may be true, email will still be an effective marketing tool for the foreseeable future. READ MORE

  • 21 Jan 2016
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  • Author: Robert Hicks

8 Ways to Grow Your Business through Email Management

Email management is a key factor in reaching new audiences and expanding your customer base. A well managed email marketing campaign is an easy and cost effective way to make thousands of impressions. Here are eight tips for growing your business with email management READ MORE

  • 17 Dec 2015
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  • Author: Robert Hicks

What is Email Hash, Anyway?

Every decade or so, a new technology comes along that changes everything. Any marketer who has been around knows that email marketing is still one of the most efficient and cost-effective forms of marketing today. Right now hashed emails are becoming the standard for email marketing. READ MORE

  • 08 Dec 2015
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  • Author: Robert Hicks

Email Marketing: What Works & What Doesn’t?

Email marketing is a vital component to your overall marketing strategy. In order to sustain a successful email marketing campaign your top priorities are keeping your subscribers happy and to build your brand. Finding this delicate balance can be quite difficult which is why we have compiled a list of ideas to keep your list from performing at its best. READ MORE

  • 01 Dec 2015
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  • Author: Robert Hicks

How Email Marketing Services Can Improve Holiday Sales

While it is still too early to put up those winter holiday decorations, it is about time to start planning an email marketing campaign for your small businesses. Of course, nearly every other business in the country is also gearing up for the holiday push, so it is important to generate an email marketing campaign that stands out from competitors. READ MORE

  • 23 Nov 2015
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  • Author: Robert Hicks

Improving Bounce Management and Email Delivery!

Email marketing may be the golden ticket for your business. According to a 2014 report by McKinsey and Company, a global management consultant firm, email is almost 40 times more effective in helping businesses acquire new customers than Facebook and Twitter combined. READ MORE

  • 28 Sep 2015
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  • Author: Robert Hicks

How to Maintain a Clean Email Marketing List

Email marketing has become a standard to almost every business. As it evolves, inboxes are becoming inundated with emails and subscribers are becoming intuitive leaving many emails unread. In order to maintain a healthy email list, businesses and marketers need to home in on whom to target and assess the value of every email campaign. Adding names to a list is simply not enough. If users unsubscribe to a list and emails are never opened, you run the risk of being flagged as spam and decreasing your ROI. Here are some tips for maintaining a clean email marketing list. READ MORE

  • 31 Aug 2015
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  • Author: Robert Hicks

3 Steps To Define Your Target Audience

With the current social media driven culture, consumers have more choices than ever. Utilizing social media and email marketing to leverage a brand is essential in today’s market. Connecting with people through media outlets provides businesses the opportunity to syndicate content around the clock. READ MORE

  • 18 Jun 2015
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  • Author: Robert Hicks

21 Words to Make Your Email Subject Lines Irresistible

First impressions make a huge impact in life, just like in email marketing. Here are some of the best words that will make your subject lines attractive for your subscribers! READ MORE

  • 26 May 2015
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  • Author: Robert Hicks

The Failure of Google Analytics

Analytics software, such as Google Analytics, has provided a lot of advantages to countless different companies seeking to get more out of their websites, emails and other online content. That being said, there are some downsides, and reading too much into this sort of analysis can be dangerous. The results are often misleading and fail to represent the totality of the situation. Unfortunately, far too many businesses fail to take this into consideration, and the result are unwise, costly READ MORE

  • 22 May 2015
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  • Author: Robert Hicks

How to Integrate Social Media with Email Marketing?

From Facebook to Google to Youtube, the internet and social media has changed the way consumers make purchasing decisions. Gone are the days where consumers made a choice to purchase a product or service based on a newspaper or television ad. Nowadays consumers are using social media and search engines to find the products and services they need. Which is why it is vital for marketers to take advantage of these new mediums to create campaigns that work by creating cross-platform promotions that READ MORE

  • 21 Apr 2015
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  • Author: Robert Hicks

8 Tips that Turns Email Marketing into a Lucrative Venture

Marketers who wish to connect and communicate to millennials should look at moving some of their marketing budget into mobile advertising and email marketing. A study conducted in 2010 indicated that millennials outpace older generations in mobile use. READ MORE

  • 24 Mar 2015
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  • Author: Robert Hicks

Email Marketing Continues To Make A Big Impact

Recently marketing experts have cited significant changes in the email marketing sector. From its role as a unique and specialized medium for marketing communications, emails have evolved to become an integral part of marketing campaigns across industries in about a decade and a half. Some of the factors that are contributing to the evolution of both email marketing and those that provide email marketing services are as follows: READ MORE

  • 18 Mar 2015
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  • Author: Robert Hicks

How to Get People to Read Your Email

If you’re like the millions of people who are inundated with personal and professional emails flooding your inbox on a daily basis, you understand how prolific email marketing has become. For those who work in the world of email marketing, the industry continues to evolve as new challenges continue to rise. What makes an email marketing campaign successful? A successful email marketing campaign resonates with the interest and needs of its target audience encouraging them to take decisive READ MORE

  • 11 Mar 2015
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  • Author: Jim Davidson

4 Ways to Stop Annoying Your Subscribers

Your email marketing program may work for most of your subscribers, but may still be annoying a few of them. Here are some tips for keeping everyone happy. READ MORE

  • 19 Feb 2015
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  • Author: Robert Hicks

Creating Email with Responsive Design is Now Possible

Admail.net is releasing a beta version of its Email Builder with responsive design tools. READ MORE

  • 12 Jan 2015
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  • Author: Ayaz Nanji

The Most Important Elements of an Email Campaign

Email marketers say having quality data/lists is the key to successful email campaigns, according to a recent report from Howling Mad. READ MORE

  • 10 Dec 2014
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  • Author: EDMdesigner

Should You Use FREE in Your Subject Lines?

NO EXCERPT READ MORE

  • 13 Oct 2014
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  • Author: Robert Hicks

List Builder and Admail’s Database Target Filters

Many Admail.net customers have special data fields that help them target their customers within their database. To help customers who don’t have the time or financial resources for custom API development, Admail offers Target Filters, a tool specifically designed to query and distribute information to specific customers. READ MORE

  • 13 Oct 2014
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  • Author: John Pollard

7 Reasons to Encourage Subscribers to Reply to Your Emails

Mailbox providers are increasingly measuring the levels of engagement that subscribers have with your email in their filtering decisions. One of the best forms of engagement that a subscriber can have with you via email is a simple reply. Why a reply matters is that in the eyes of a mailbox provider a reply means the subscriber (in most cases) has a relationship with you as a sender which in turn helps the mailbox provider have more trust in your brand and email program. When a mailbox provider READ MORE

  • 25 Sep 2014
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  • Author: Robert Hicks

Some information and trivia for serious email marketers!

The first email ever was sent by Ray Tomlinson in late 1971. | 91% of consumers use email at least once a day. | In 2014, 247 billion emails are sent every day. READ MORE

  • 15 Sep 2014
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  • Author: Robert Hicks

Put Away Last Years Play Book…

Put away last years play book and get to know your customers! Each customer and campaign is different – what worked yesterday may not work today and vice versa. Touching base with your clients regularly and closing the feedback loop when it comes to performance are just some of many ways you can maintain engagement with your past, present and future clients. READ MORE

  • 13 Aug 2014
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  • Author: Robert Hicks

Gmail is making email marketers sweat again

Gmail is making email marketers sweat again. In the last 12 months alone, the introduction of Tabs caused all-out panic, image caching recalibrated open rate baselines, and grid view caused rendering concerns. Now Gmail is following up with a partial rollout in March of a highly visible native unsubscribe link with a wider rollout, which they announced yesterday. READ MORE

  • 12 Mar 2014
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  • Author: Robert Hicks

How to Warm Up a Dedicated IP Address

Email deliverability can be a complex task, but it’s not impossible if you have the right information. Our goal at Admail.net is to ensure that you have all the tools and intelligence available to help your email get delivered. Sometimes, the devil is in the details and many of those details revolve around your IP address. This post will help guide you through the initial sending of email over a new IP address without experiencing delays or delivery failures. READ MORE

  • 10 Mar 2014
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  • Author: Robert Hicks

Deliverability Challenges Faced By B2B Marketers

All marketers face a challenge when it comes to delivering emails, but it is an even bigger issue for B2B marketers. This is because they are forced to meet a set of unique deliverability rules for each domain in databases filled with hundreds of different sets of rules. On the flip-side B2C marketers probably have a database laden with freemail accounts (Yahoo, Hotmail, Gmail, etc). They can resolve issues with individual providers and settle any problems with a huge portion of their list with READ MORE

  • 22 Jul 2013
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  • Author: Dan Lukens

Five "Secrets" to Sending Successful Email

Sometimes being "digital marketing" makes email seem like a new and complicated way to market a business, but the truth is that email marketing is by no means a new territory. Marketers have been leveraging email as a marketing tool since the early days of the internet. There are hundreds, if not thousands, of blog posts, white papers, books, and every other type of guide on how to send successful email marketing campaigns. Each inevitably gives a different flavor of advice tempered with their READ MORE

  • 21 Mar 2013
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  • Author: Dan Lukens

SPAM Filters Gone Wild

The first goal of any email marketer is to get their email into the inbox of their list members. This seems like it a relatively simple task, but there is a major obstacle in the way. That obstacle is SPAM filters. They are designed to protect recipients from being overwhelmed with unsolicited and unwanted email, but often, they block desired or harmless emails unintentionally. READ MORE

  • 31 May 2012
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  • Author: Dan Lukens

Email Marketing is Alive and More Relevant than Ever

"Your company can't afford to be left behind as technology marches swiftly forward." It's a notion that has created a climate of fear in some marketers. The poor souls who toss and turn at night, constantly worrying about the next big thing and struggling endlessly to keep up with swiftly changing marketing technology. There can be value in attempting to stay ahead of the tech trends, but it's folly to abandon stable, proven, and effective marketing techniques that are still working. Being an READ MORE

  • 10 May 2012
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  • Author: Dan Lukens

List Degradation Over Time

No matter how well crafted and researched your email marketing campaign is, it's inevitable that you will lose list members over time. Quality of messaging and popularity of product can play a part in how quickly or slowly this degradation occurs, but it will happen. When sending to a new list, marketers often lose a large portion of their members over the first few mailings. The likelihood of this is dependent on the quality and source of your list. People get bored and interests change, it's READ MORE

  • 16 Apr 2012
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  • Author: Dan Lukens

Spam and Abuse Addresses mean Trouble for Everyone

There are an untold number of factors that play into the success or failure of email marketing endeavors. Some organizations will spend months creating and perfecting their message. Marketing has always been more of an art form than an exact science. What works for one company may not be right for another. Just like anything, hard work, research, and preparation are required to have true success. With so much to consider, some things tend to get overlooked or rushed. There is an unfortunate READ MORE

  • 15 Sep 2011
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  • Author: Dan Lukens

Improve the Content of Your Email

Not seeing the results you need from your email campaign? An increased focus and dedication to your content may be the answer you need to get your email marketing off the ground. READ MORE

  • 22 Aug 2011
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  • Author: Dan Lukens

Junk Mail vs. Bounces

Confused by the results of your email campaign? Wondering what the difference between a message going into junk or bouncing? The two are far different and understand that difference is crucial in understanding your campaign results. READ MORE

  • 20 Jul 2011
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  • Author: Dan Lukens

Methods of Creating an Email: HTML or Template?

Choosing the method of creating your email is an important step it your campaign creation process. With Admail, it's easy to create a message with our templates, but if you have the HTML experience to create your own, you're welcome to do that as well. READ MORE

  • 14 Apr 2011
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  • Author: Dan Lukens

Be prepared to overcome these email marketing hurdles.

At Admail.net, we feel that it is our responsibility to aid our customers in navigating the complicated rules of email marketing while educating them about the possible dangers and pitfalls. READ MORE

  • 16 Feb 2011
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  • Author: Dan Lukens

The Mystery of Open Rates: What affects yours?

How much weight should you put behind open rates? Have they changed over the years? How can I use them now? I'll answer these questions and few more in an exploration of open rates from Admail.net. READ MORE

  • 07 Oct 2010
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  • Author: Dan Lukens

The Importance of Frequency in Email Marketing

Email marketing is never an exact science, it's all about the relationship with your list members. One of the most important factors in maintaining that relationships is maintaining the appropriate email sending frequency. Admail.net can help you figure out how to regulate your bulk email campaigns. READ MORE

  • 22 Sep 2010
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  • Author: Dan Lukens

Whip Your Newsletter Into Shape With These 4 Pro Tips!

Email marketing can be very difficult. We all want to send out a good newsletter when we send out a mass email but many times we just get into bad habits. If you want to have more success and ROI from your bulk email campaign, start by following these four tips. READ MORE

  • 25 May 2010
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  • Author: Dan Lukens

Why does my email look different in editor/preview?

This is by far one of the most commonly asked questions that we get here at Admail.net. Our users expect to see exactly what they have created in our editor to appear in their recipient's email inbox. We completely understand this expectation and we also wish it could always work out that way. We've gone to great lengths to make our email editor as compatible as possible with every email client, but the simple fact is, it's impossible to make any editor absolutely compatible for every email READ MORE

  • 31 Mar 2010
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  • Author: Dan Lukens

Text Email or White-Paper Template?

Ever wonder if you should use an HTML email template or a plain text email for your simple email campaigns? Admail discusses the pros and cons of the two formats on the Admail blog. READ MORE

  • 22 Feb 2010
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  • Author: Dan Lukens

12 Email Marketing Best Practices From Admail.net

A comprehensive guide to effectively communicating through email marketing. This post is collection of best practice tips and advice developed by the email marketers at Admail.net over a period of 15 years. This is a great beginners guide for any email marketer. READ MORE

  • 18 Jan 2010
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  • Author: Dan Lukens

The Open Rate: What does it all mean?

When confronted with statistics like open rates do you really understand what it all means? If you don't, you should. Be educated about your statistics and avoid analytic paralysis in your email marketing campaign. READ MORE

  • 11 Jan 2010
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  • Author: Dan Lukens

Simple HTML Code Every Email Marketer Should Know

Easy to use and remember html code that can be helpful in any marketer's tool chest. READ MORE

  • 24 Dec 2009
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  • Author: Dan Lukens

Upcoming Holiday "Gifts" In Email Builder 2.0

Email Builder 2.0 is coming and its a holiday treat that all of our customers are bound to love! READ MORE

  • 14 Dec 2009
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  • Author: Dan Lukens

Reprogram Your Brain To Send Good Emails: Use Thumbnails

When you send out an email campaign, use your head! There are several ways to improve the deliverability of your html emails, one of them being using appropriately sized images. Using images that are very large is a red flag for spam filters and makes the emails less appealing and harder to load. READ MORE

  • 07 Dec 2009
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  • Author: Dan Lukens

Largely overlooked ways to improve your email readership

An instructional post describing how to improve the result of any Admail.net email marketing campaign by getting on your recipients contact list and by using familiar branding. READ MORE

  • 13 Apr 2009
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  • Author: Robert Hicks

5 Seconds You Can't Afford To Waste

FACT: In five seconds or less, your company's email subject and content will determine whether a customer decides to keep your newsletter or update;  Or flag-it as SPAM. READ MORE

  • 11 Apr 2009
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  • Author: Robert Hicks

Internet Explorer 8 Users "Just say No"

When using your Admail Email Builder Templates with Images - IE 8's default security setting will ask you "Do you want to view only the webpage content that was delivered securely" and the answer is "No". If you say yes the unsecured Images in your Template  (photos, logos, etc) will not load and you will find yourself stuck!  See sample screen shot below. READ MORE

  • 22 Mar 2009
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  • Author: Robert Hicks

6 tips for your next e-mail

Here are tips for your next email. Covers topics like subject line, preview panes, handling image blocking, and personalization. READ MORE

  • 09 Mar 2009
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  • Author: Robert Hicks

Text email can and does work!

One question I often hear from clients is "Does text email work?" and invariably I tell them "Text is King." Why do I say this? Text emails are less likely to be BLOCKED and if the content of the email is important to the recipient it can be just as effective--sometimes even more! READ MORE

  • 30 Aug 2007
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  • Author: Alynn Gillespie

How to Measure Campaign Results

When you send out an email campaign, there are a number of statistics that come into play. READ MORE

  • 27 Jul 2007
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  • Author: Alynn Gillespie

Whitelisting...Practical Steps to get on Safe Sender Lists

Many Internet Service Providers (ISPs) and email systems address the problems of SPAM by blocking or filtering email that is not from a "safe sender." To avoid having your campaigns blocked or filtered you will have to work with your list members. READ MORE

  • 27 Jul 2007
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  • Author: Alynn Gillespie

Creativity in Email Design - Do's & Don't's

Great ideas for what to do and not to do when designing your emails. READ MORE

  • 14 Jan 2006
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  • Author: Robert Hicks

Concerns Raised by Experts

E-mail marketing experts have raised concerns about the quality of e-mail marketing and some poor practices in the field. These issues include personalization, SPF identification, 100% controlled e-mail bounces for better list hygiene, controlling how much e-mail going out on a single Interenet Address, e-mail templets that don’t contain nested tables. All of these issues are addressed by our team at Admail.net and continue to be at the top of our priority list. READ MORE

  • 14 Jul 2005
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  • Author: Thaddeus Quintin

Step Away from the Newsletter

Every week or every month you put together your email. You know how it looks, you know the quirks of the layout, and you know how much copy looks good in it. But when was the last time you looked at it? Really looked at it? When was the last time you asked yourself, "Would I want to read this?" READ MORE

  • 15 Jun 2005
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  • Author: Thaddeus Quintin

Where have all the images gone?

More and more email programs are blocking images. If the layout of your email depends on the placement of certain images, then the look-and-feel of your email can be seriously compromised. READ MORE

  • 14 Jun 2005
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  • Author: Thaddeus Quintin

Email is Not the Web

Most of us read email every day. The vast majority of us write email every day as well. We compose quick notes to our bosses, convey information to our clients, and update our loved ones on current events. READ MORE

  • 15 May 2005
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  • Author: Thaddeus Quintin

The "Customer Service" Address

One of the great things about email is the "Reply" button. With one click, you can create a response without looking up a single address. It's very easy and very natural and an integral part of the email experience. READ MORE

  • 14 Mar 2005
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  • Author: Alynn Gillespie

Proofreading your Work

You'd never let a print ad appear with a typo in the headline. Your email subject line is likely to be read by more prospects. Do you need another reason to make sure your email is error free? READ MORE

  • 14 Mar 2005
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  • Author: Alynn Gillespie

Increase Your Email Delivery

Email marketing success includes ensuring your email messages are delivered and have a shot at being opened. We'll take a look at some steps you can take to increase the chances your email will make it to an inbox and get opened. READ MORE

  • 14 Jan 2005
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  • Author: Robert Hicks

Setting Your Email Apart from the Crowd

A majority of the email messages we receive today either ends up in our saved messages folder or goes straight to the trash can. The way our human mind picks through emails which are important, is by looking at the headline. If the headline does not appeal to our normal judgment of being a legitimate reason for contact, the email will most likely be deleted. READ MORE

  • 14 Dec 2004
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  • Author: Alynn Gillespie

Blocked Email Images

An estimated 95 percent of all commercial email messages are sent in HTML or in a multipart (combined HTML and text) format. Most e-mail includes at least a single external image, even if it's the open-tracking image, a clear, one-pixel GIF image used to track whether an e-mail has been opened. READ MORE

  • 10 Oct 2004
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  • Author: Alynn Gillespie

Getting HTML Emails Opened

Many people and e-mail programs now regard HTML e-mails as potential spam. That being said, the issue is "How do we send our enhanced, graphics-rich e-mail with the best chance of being opened?!" The answer is to get subscribers to add senders to their address books, helping ensure e-mail is delivered, not binned by the spam filter. READ MORE

  • 10 Sep 2004
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  • Author: Alynn Gillespie

Rethink When to Send Campaigns

We have all learned the best day to deliver correspondence is Tuesday. The reason... Tuesday is the lightest day for mail delivery and therefore your piece is less likely to get lost in the barrage. This thinking has transcended from conventional marketing to e-marketing and while it worked in the beginning, the time has come for a shift in the paradigm. Why? If it's common knowledge for marketers, it's common knowledge for spammers too. READ MORE

  • 15 Jul 2004
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  • Author: Alynn Gillespie

The black and white of blacklists versus whitelists

Spam is something that is not likely to disappear anytime soon, lets face it, it's a way of life. To try and combat the problem some ISPs and users alike have opted to employ spam filtering software. Most of this software makes use of some sort of blacklist and/or whitelist, but what are they and how do they work? READ MORE

  • 10 Jul 2004
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  • Author: Alynn Gillespie

How to get the most from your HTML email efforts

If you are sending out HTML e-mails that you have designed, you may be able to improve your ROI and CTR by changing the placement of your content. In print media, people's eyes move in a fairly predictable pattern. If you design an ad with that in mind, the product is easier to read and comprehend. While there are some differences, electronic media operates on the same basic principles. READ MORE

  • 15 Jun 2004
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  • Author: Alynn Gillespie

Creating a Better E-newsletter

The lessons learned by the editors of the HP shopping newsletter can be translated into ideas to make your newsletter have more impact. After extensive testing in which individuals who read the newsletter were observed and interviewed, it was discovered that one of the the key areas for the newsletters' success was found to be in navigation and layout. READ MORE

  • 15 Apr 2004
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  • Author: Alynn Gillespie

Tips to Get Your Campaign Through

Spam has become a major issue and anti-spam services have made an attempt at lessening the problem. If the trend continues more and more companies will be employing spam filtering. As a legitimate opt-in marketer, this means that if you are not careful about the content AND construction of your e-mail campaigns, you may be subjecting your campaigns to undue attention and unnecessary spam filtering. READ MORE

  • 15 Nov 2003
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  • Author: Thomas Lingenfelter

The Importance of Testing

Over 40% of email today is classified as SPAM. Many current and prospective customers out there are suffering from email weariness. Now, imagine what the impact of a poorly planned or executed email marketing campaign can have. Not only does the company lose the chance to gain a new customer, it also runs the risk of alienating its existing customer base. READ MORE

  • 15 Oct 2003
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  • Author: Thomas Lingenfelter

Six Tips For Email Direct Marketers

These tips cover some essential tips for Email Direct Marketers. Topics cover permission, the From field, unsubscribing, email length, and timing your email delivery. READ MORE

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