best practices posts | Blog

09 Apr 2024
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Author: Robert Hicks & AI Content Generator

Tips for Effective Targeted Email Marketing

Email marketing is an essential tool for businesses looking to drive growth and maximize their customer reach. With its targeted approach and personalized communication, targeted email marketing has the potential to make a significant impact on business growth. READ MORE

18 Dec 2023
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Author: Robert Hicks & AI Content Generator

Top 5 Metrics to Track for Email Marketing Success

Email marketing metrics play a crucial role in understanding your campaigns' effectiveness and identifying improvement areas. The top 5 metrics, including delivery rate and click-throughs, provide valuable insights into the success of your email marketing strategy. READ MORE

11 Dec 2023
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Author: Robert Hicks

Admail: Elevating Email Marketing for Small Businesses

Admail offers an extensive knowledge base, a library of video user guides, and a friendly live customer support team to help businesses get the most out of their email marketing efforts. READ MORE

21 Nov 2023
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Author: Robert Hicks

What is the most effective way to use Need Confirmed in Admail?

If you're looking for a compelling reason to convince your email contacts to opt-in or re-opt-in to your email list (consent of inclusion), consider emphasizing the following key points! READ MORE

27 Feb 2023
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Author: Robert Hicks

Know Your Audience: The Key To Quality Email

Learn the fundamentals of developing an effective buyer persona and how Admail’s tools can help you create great audience-focused content targeted for the recipients who are most likely to respond to your email campaigns. READ MORE

15 Feb 2023
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Author: Robert Hicks

Why Quality Text Content Still Matters in Email Marketing

See how effective email marketing text works to deliver a clear message about your brand, improve audience engagement, and support great multimedia content. READ MORE

23 Jan 2023
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Author: Robert Hicks

How Admail Helps Businesses & Marketers Embed Video in Email Content

Admail is on the cutting edge of embedded video in email marketing. See how our proven solutions can help your business grow using the power of video marketing in your email campaigns. READ MORE

12 Dec 2022
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Author: Robert Hicks

What To Do When Sending an Email is Not Enough

Bulk emailing is not the only strategy to achieve your open rate targets. Learn how the Admail suite can help you build personal connections with your email list members. READ MORE

14 Nov 2022
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Author: Robert Hicks

Did You Know Suppressing Problematic Email Domains Elevates Your Company’s Open Rates?

Learn how maintaining list health and vibrancy by continuously suppressing problematic email domains will improve your organization’s open rates. READ MORE

27 Oct 2022
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Author: Robert Hicks

Email Hygiene Leads to Improved Customer Relations and Better Open Rates

This article explores how email list hygiene gives businesses the opportunity for better customer relationships and higher open rates. READ MORE

25 Jul 2022
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Author: Robert Hicks

List Management Tools You Can Trust

Email list management tools are an important part of any online marketer's toolkit. In the fourth installment in this series debunking email list myths, we will dispel the misconception that free email list service providers offer enough tools and support for effective list growth and management. READ MORE

13 Jun 2022
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Author: Robert Hicks

Don't Resend that Email! A Lesson in List Health and Performance

Does resending marketing emails to list members who haven't opened them do any good? In most cases, the answer is no. In fact, it can actually lead to decreased email list health and deliverability issues. READ MORE

18 May 2022
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Author: Robert Hicks

Debunking the Email List Size Myth: Larger Is Not Always Better

It's no secret that email list marketing is one of the most effective channels for reaching and engaging customers, and size isn't everything when it comes to email list building. READ MORE

15 Dec 2021
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Author: Carolyn Hedley

Keep Your Email List Clean for Better ROI

If you’re having trouble with email engagement, then email list cleaning may be the trick to help. Perhaps you noticed that your open rate is low or maybe your emails aren’t making it to the customers’ inboxes at all! Given the time and effort you put into each email campaign, it can be frustrating to see little engagement. READ MORE

16 Mar 2021
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Author: JoAnna Brown

Admail Smart Groups Help Scrub Email List

Research shows up to one-third of your email list will never click on your subject line, completely missing the customized message or offer you’ve designed inside. So, what do you do with the 20 to 30 percent of email recipients that offer you no engagement? Scrub them. READ MORE

02 Feb 2021
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Author: JoAnna Brown

Build an Email List with Admail's List Builder

Building an email marketing list can seem daunting. What most marketers don’t realize, is there are tools to support you in gaining and segmenting quality contacts. READ MORE

25 Jan 2021
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Author: JoAnna Brown

Small Business vs. Amazon: Win the E-commerce Battle

It's vital for small- to medium-sized businesses to set the prices for their products. Otherwise, giant retailers, like Amazon and Walmart will establish the pricing for you. Email marketing is proven way to grow your business and avoid a complete reliance on Amazon to meet revenue goals. READ MORE

05 Jan 2021
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Author: JoAnna Brown

Email Templates: Building the Right Template for Your Audience

If you want to grab the attention of your loyal customers, how you display your marketing email content is important. Content may be the lure that brings more customers to your site, but if you don't put that content in an organized, well-displayed email template, you'll lose your potential customers in the short span of time it takes to skim your message. READ MORE

22 Dec 2020
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Author: JoAnna Brown

Avoid the Spam Folder and Slide into the Inbox

What so many marketing managers fail to realize is the best-designed email isn't worth a thing unless the recipient clicks to open the message. READ MORE

08 Dec 2020
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Author: JoAnna Brown

How to Build a Better Email Newsletter in 7 Steps

Small to medium-sized business digital marketing must include an email newsletter. This inexpensive way to communicate with your customers is a blank canvas of opportunity, but it must be built right. READ MORE

01 Dec 2020
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Author: JoAnna Brown

5 Tips to Overcome the Biggest Hurdles in Email Marketing

Email marketing delivers one of the highest ROIs in the marketing industry, bringing in an estimated $44 for every $1 spent. Understanding the messages that resonate best with your audience and how to finalize the conversion are objectives that take time and research. READ MORE

17 Nov 2020
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Author: JoAnna Brown

25 Buyer Persona Starter Questions

Understanding your target audience is the first step in improving your digital marketing efforts. One of the best ways to gather more information to build your buyer persona is to simply ask. READ MORE

19 Oct 2020
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Author: JoAnna Brown

Build a Referral Program Through Email Marketing

With an ROI of $44 for every $1 spent, HTML responsive email is certainly worth your time, but referral marketing is another top producer that’s often overlooked. READ MORE

05 Oct 2020
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Author: JoAnna Brown

Ideas to Grow Your Email Marketing List

Demanding that customers hand over their email address and other personal info is a quick way to lose new business. So, what’s the right way to build your email marketing list? READ MORE

21 Jul 2020
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Author: Robert Hicks

6 Ways to Improve Your Email Open Rates

Targeted email marketing is one of the most effective tools being used by Internet marketers to educate people about their product or service. READ MORE

30 Jun 2020
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Author: Robert Hicks

Refresher Course-How Targeted Email Marketing Works

Targeted email marketing is one of the most effective tools being used by Internet marketers to educate people about their product or service. READ MORE

14 May 2020
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Author: JoAnna Brown

The Importance of Cyber Security and Your Brand

Cyber security and your brand must go hand-in-hand. You not only want to protect the data you’ve collected and use to market to your target audience, but you also want your customers to know their information is secure anytime they visit your website or social media channels. READ MORE

14 Apr 2020
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Author: JoAnna Brown

Coronavirus Marketing: Best Practices For Your Brand

How you handle your brand’s engagement and communicate with your audience during this moment of uncertainty will stay in the minds of your customers. READ MORE

16 Mar 2020
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Author: JoAnna Brown

SMS Marketing Services | SMS Platform To Increase Sales

Best SMS text marketing platform is the creative way to increase your business sales as it is the direct marketing campaign with great pricing options. READ MORE

06 Mar 2020
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Author: JoAnna Brown

5 Ways To Reduce Customer Friction Points

Identify and solve friction points to make your e-commerce experience better for your customers. READ MORE

11 Feb 2020
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Author: JoAnna Brown

The Benefits And Challenges of HTML Email Design

For the average web developer, a custom HTML email may not be too challenging, but for entrepreneurs and business owners custom coding an entire email could present a problem. READ MORE

22 Jul 2019
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Author: JoAnna Brown

3 Reasons Marketing Is Better With Responsive HTML Email

Nearly half of all emails are opened on a mobile device. Once your recipients open your message, you have three seconds to make a good impression before they click the “delete” button. READ MORE

10 Jan 2019
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Author: Robert Hicks

Before Your Next Email Campaign, Read This…

Grab the attention of your audience on your next campaign. READ MORE

30 Oct 2018
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Author: Robert Hicks

The Harsh Truth About Your Emails

Keep Subscribers on Board by Remembering Their Needs READ MORE

27 Jul 2018
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Author: Robert Hicks

SPAM Triggers Email Marketers Should AVOID!

A current list of words and phrases you need to avoid when developing your email marketing content. READ MORE

27 Jul 2018
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Author: Robert Hicks

How to Avoid Your Emails Going to Junk Folder

Maintain good email practices that your clients' want and you will get into their inboxes more often. READ MORE

12 Jun 2018
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Author: Robert Hicks

GDPR – Building on Strong Foundations

It has been 20 years since the existing Data Protection Directive for the European Union was introduced. READ MORE

16 Feb 2018
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Author: Robert Hicks

Ideas for Email Marketing

To help get the wheels turning, here are some ideas to inspire or improve your next email marketing campaign. READ MORE

07 Jul 2017
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Author: Mason Mordue

Software To Create A Professional Email Campaign

Learn how to use email campaign software to create a professional email marketing campaign for different purposes and engage more customers. READ MORE

14 Jun 2017
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Author: Robert Hicks

How to Sell in Your Emails

You’re not writing emails just for fun, are you? As a business owner or marketer, you have to sell to stay in business, whether you like it or not. READ MORE

18 May 2017
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Author: Robert Hicks

Your Email's Been Opened. Now What?

How do you keep a reader's attention? How do you keep them reading? Follow these tips to captivate their attention READ MORE

26 Apr 2017
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Author: Robert Hicks

Best Practices for Testing Your Email Marketing

Know your audience, use sound testing methodologies, and use a variety of test ideas to make your campaigns more effective. READ MORE

06 Feb 2017
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Author: Joyce A. Miller

What is SEA Rule 17a-4? A summary

SEA Rule 17a-4 requires for Records to be preserved by exchange members, brokers and dealers for a minimum of three years. This article will briefly discuss three of the components: Electronic Structured Metadata; Archive Recommendations; and Misinformation. READ MORE

01 Aug 2016
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Author: Robert Hicks

Customer Retention Email Strategies

It’s a mistake to believe that your email marketing efforts end once you have converted visitors into paying customers. In fact, it is only the beginning. READ MORE

26 Jan 2016
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Author: Robert Hicks

The Challenge of Managing Email

Many pundits believe that email is becoming less important as other communication methods like social media and texting become more popular; while this may be true, email will still be an effective marketing tool for the foreseeable future. READ MORE

21 Jan 2016
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Author: Robert Hicks

8 Ways to Grow Your Business through Email Management

Email management is a key factor in reaching new audiences and expanding your customer base. A well managed email marketing campaign is an easy and cost effective way to make thousands of impressions. Here are eight tips for growing your business with email management READ MORE

17 Dec 2015
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Author: Robert Hicks

What is Email Hash, Anyway?

Every decade or so, a new technology comes along that changes everything. Any marketer who has been around knows that email marketing is still one of the most efficient and cost-effective forms of marketing today. Right now hashed emails are becoming the standard for email marketing. READ MORE

08 Dec 2015
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Author: Robert Hicks

Email Marketing: What Works & What Doesn’t?

Email marketing is a vital component to your overall marketing strategy. In order to sustain a successful email marketing campaign your top priorities are keeping your subscribers happy and to build your brand. Finding this delicate balance can be quite difficult which is why we have compiled a list of ideas to keep your list from performing at its best. READ MORE

01 Dec 2015
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Author: Robert Hicks

How Email Marketing Services Can Improve Holiday Sales

While it is still too early to put up those winter holiday decorations, it is about time to start planning an email marketing campaign for your small businesses. Of course, nearly every other business in the country is also gearing up for the holiday push, so it is important to generate an email marketing campaign that stands out from competitors. READ MORE

23 Nov 2015
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Author: Robert Hicks

Improving Bounce Management and Email Delivery!

Email marketing may be the golden ticket for your business. According to a 2014 report by McKinsey and Company, a global management consultant firm, email is almost 40 times more effective in helping businesses acquire new customers than Facebook and Twitter combined. READ MORE

28 Sep 2015
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Author: Robert Hicks

How to Maintain a Clean Email Marketing List

Email marketing has become a standard to almost every business. As it evolves, inboxes are becoming inundated with emails and subscribers are becoming intuitive leaving many emails unread. In order to maintain a healthy email list, businesses and marketers need to home in on whom to target and assess the value of every email campaign. Adding names to a list is simply not enough. If users unsubscribe to a list and emails are never opened, you run the risk of being flagged as spam and decreasing your ROI. Here are some tips for maintaining a clean email marketing list. READ MORE

31 Aug 2015
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Author: Robert Hicks

3 Steps To Define Your Target Audience

With the current social media driven culture, consumers have more choices than ever. Utilizing social media and email marketing to leverage a brand is essential in today’s market. Connecting with people through media outlets provides businesses the opportunity to syndicate content around the clock. READ MORE

01 Jul 2015
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Author: Robert Hicks

Extend Your Email’s Reach With Social Media

Since their inception, the Internet and email have revolutionized how consumers and businesses interact. With social media continuing to gain popularity with consumers of all ages, most email service providers social interactions such as likes, comments, shares and retweets. READ MORE

18 Jun 2015
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Author: Robert Hicks

21 Words to Make Your Email Subject Lines Irresistible

First impressions make a huge impact in life, just like in email marketing. Here are some of the best words that will make your subject lines attractive for your subscribers! READ MORE

22 May 2015
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Author: Robert Hicks

How to Integrate Social Media with Email Marketing?

From Facebook to Google to Youtube, the internet and social media has changed the way consumers make purchasing decisions. Gone are the days where consumers made a choice to purchase a product or service based on a newspaper or television ad. Nowadays consumers are using social media and search engines to find the products and services they need. Which is why it is vital for marketers to take advantage of these new mediums to create campaigns that work by creating cross-platform promotions that READ MORE

21 Apr 2015
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Author: Robert Hicks

8 Tips that Turns Email Marketing into a Lucrative Venture

Marketers who wish to connect and communicate to millennials should look at moving some of their marketing budget into mobile advertising and email marketing. A study conducted in 2010 indicated that millennials outpace older generations in mobile use. READ MORE

18 Mar 2015
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Author: Robert Hicks

How to Get People to Read Your Email

If you’re like the millions of people who are inundated with personal and professional emails flooding your inbox on a daily basis, you understand how prolific email marketing has become. For those who work in the world of email marketing, the industry continues to evolve as new challenges continue to rise. What makes an email marketing campaign successful? A successful email marketing campaign resonates with the interest and needs of its target audience encouraging them to take decisive READ MORE

11 Mar 2015
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Author: Jim Davidson

4 Ways to Stop Annoying Your Subscribers

Your email marketing program may work for most of your subscribers, but may still be annoying a few of them. Here are some tips for keeping everyone happy. READ MORE

12 Mar 2014
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Author: Robert Hicks

How to Warm Up a Dedicated IP Address

Email deliverability can be a complex task, but it’s not impossible if you have the right information. Our goal at Admail.net is to ensure that you have all the tools and intelligence available to help your email get delivered. Sometimes, the devil is in the details and many of those details revolve around your IP address. This post will help guide you through the initial sending of email over a new IP address without experiencing delays or delivery failures. READ MORE

22 Jul 2013
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Author: Dan Lukens

Five "Secrets" to Sending Successful Email

Sometimes being "digital marketing" makes email seem like a new and complicated way to market a business, but the truth is that email marketing is by no means a new territory. Marketers have been leveraging email as a marketing tool since the early days of the internet. There are hundreds, if not thousands, of blog posts, white papers, books, and every other type of guide on how to send successful email marketing campaigns. Each inevitably gives a different flavor of advice tempered with their READ MORE

21 Mar 2013
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Author: Dan Lukens

SPAM Filters Gone Wild

The first goal of any email marketer is to get their email into the inbox of their list members. This seems like it a relatively simple task, but there is a major obstacle in the way. That obstacle is SPAM filters. They are designed to protect recipients from being overwhelmed with unsolicited and unwanted email, but often, they block desired or harmless emails unintentionally. READ MORE

11 Dec 2012
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Author: Dan Lukens

Writing HTML that Appears Correctly in Outlook

If you prefer writing your own HTML code rather than using our templates, Admail.net completely supports those efforts. Writing HTML can be difficult however and this guide assumes that you are already moderately fluent in the language. One of the big problems our clients run into when writing HTML for email is that they aren't intimately familiar with all the of the eccentricities of the email clients they are going to be dealing with. There are so many in use today, it's hard to know which READ MORE

12 Oct 2012
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Author: Dan Lukens

3 Tips to Get You Prepared for Black Friday

Black Friday is one of the most important email marketing holidays of the year and it's rapidly approaching. The holidays, like the chilly weather, have a tendency to swiftly creep up on us. If you aren't prepared, holiday email marketing preparations may fall short. Consumers spend more money on shopping holidays such as Black Friday than any other time throughout the entire year. It's important to have your email marketing strategy planned well in advance so you can take advantage of this READ MORE

10 Aug 2012
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Author: Dan Lukens

Strategize Your Email Marketing on Customer Relations

Any good marketer knows the importance of having an in-depth understanding of his/her target audience. They use the knowledge about their potential customer base to create targeted messages and to appeal to what is important to their unique market. If you are starting, or planning to start, sending bulk email, you have to become a marketer as well. Whether or not you have formal marketing education or experience is irrelevant, you and you alone are the expert on your business and your READ MORE

10 Aug 2012
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Author: Dan Lukens

Sending to Public Data Lists

So you've found a publically available list on the internet. It seems to be a group of individuals that would be interested in your product. It would be very easy to grab the data and send out to this list. READ MORE

20 Apr 2012
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Author: Dan Lukens

FTC 'Do Not Track' New Regulations

We've recently attended the DMA Conference in Washington D.C. The event was carried out to help marketers keep up to date with the changing legal landscape of the online marketing world. One focus of the event was the changing and growing FTC regulations concerning "Do Not Track." READ MORE

16 Apr 2012
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Author: Dan Lukens

Spam and Abuse Addresses mean Trouble for Everyone

There are an untold number of factors that play into the success or failure of email marketing endeavors. Some organizations will spend months creating and perfecting their message. Marketing has always been more of an art form than an exact science. What works for one company may not be right for another. Just like anything, hard work, research, and preparation are required to have true success. With so much to consider, some things tend to get overlooked or rushed. There is an unfortunate READ MORE

03 Apr 2012
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Author: Dan Lukens

The Problems with Yahoo Addresses

One of the truths of email marketing is that, for a variety of reasons, email domains can very greatly in their reliability. Different domains have unique demographics and functionality that can make the addresses more or less valuable. Free email addresses are typically of the lowest quality, likely due to the fact that they are easy to obtain and can be thrown away at a moments notice with no consequence to the user. Some of the most common free email domains are hotmail.com, yahoo.com, and READ MORE

15 Sep 2011
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Author: Dan Lukens

Improve the Content of Your Email

Not seeing the results you need from your email campaign? An increased focus and dedication to your content may be the answer you need to get your email marketing off the ground. READ MORE

20 Jul 2011
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Author: Dan Lukens

Methods of Creating an Email: HTML or Template?

Choosing the method of creating your email is an important step it your campaign creation process. With Admail, it's easy to create a message with our templates, but if you have the HTML experience to create your own, you're welcome to do that as well. READ MORE

14 Apr 2011
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Author: Dan Lukens

Be prepared to overcome these email marketing hurdles.

At Admail.net, we feel that it is our responsibility to aid our customers in navigating the complicated rules of email marketing while educating them about the possible dangers and pitfalls. READ MORE

08 Mar 2011
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Author: Dan Lukens

Focus on Permission

The word "opt-in" has been abused for far too long in the email marketing industry. Misuse of this phrase by list vendors and senders has led to it no longer represent a good faith relationship between sender and customer. The definition is now far too vague and encompassing, creating problems and breeding lack of trust. Originally, opt-in was created to define that an list member had given their permission to a email marketer to send them specific information. Unfortunately, the perception of READ MORE

06 Jan 2011
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Author: Dan Lukens

Integrating Social Media and Email Marketing

Social media has become an integral part of online marketing strategy. It's a fantastic way to connect with your customers through the circles that they travel rather than through traditional advertising forums. READ MORE

07 Oct 2010
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Author: Dan Lukens

The Importance of Frequency in Email Marketing

Email marketing is never an exact science, it's all about the relationship with your list members. One of the most important factors in maintaining that relationships is maintaining the appropriate email sending frequency. Admail.net can help you figure out how to regulate your bulk email campaigns. READ MORE

22 Sep 2010
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Author: Dan Lukens

Whip Your Newsletter Into Shape With These 4 Pro Tips!

Email marketing can be very difficult. We all want to send out a good newsletter when we send out a mass email but many times we just get into bad habits. If you want to have more success and ROI from your bulk email campaign, start by following these four tips. READ MORE

09 Jul 2010
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Author: Dan Lukens

The Golden Rule Approach to Email Marketing

A brief look at some of the best ways to improve your email marketing strategies by simply following common sense techniques. READ MORE

22 Feb 2010
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Author: Dan Lukens

12 Email Marketing Best Practices From Admail.net

A comprehensive guide to effectively communicating through email marketing. This post is collection of best practice tips and advice developed by the email marketers at Admail.net over a period of 15 years. This is a great beginners guide for any email marketer. READ MORE

14 Dec 2009
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Author: Dan Lukens

Reprogram Your Brain To Send Good Emails: Use Thumbnails

When you send out an email campaign, use your head! There are several ways to improve the deliverability of your html emails, one of them being using appropriately sized images. Using images that are very large is a red flag for spam filters and makes the emails less appealing and harder to load. READ MORE

07 Dec 2009
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Author: Dan Lukens

Largely overlooked ways to improve your email readership

An instructional post describing how to improve the result of any Admail.net email marketing campaign by getting on your recipients contact list and by using familiar branding. READ MORE

30 Jun 2009
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Author: Robert Hicks

Why Buying a List can be a Bad Idea!

Buying a list of emails to send email marketing to can be enticing because it's easy, but the negative consequences are not worth the trouble in the end. READ MORE

13 Apr 2009
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Author: Robert Hicks

5 Seconds You Can't Afford To Waste

FACT: In five seconds or less, your company's email subject and content will determine whether a customer decides to keep your newsletter or update; Or flag-it as SPAM. READ MORE

22 Mar 2009
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Author: Robert Hicks

6 tips for your next e-mail

Here are tips for your next email. Covers topics like subject line, preview panes, handling image blocking, and personalization. READ MORE

07 Apr 2008
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Author: Alynn Gillespie

FBLs and ISP Management Techniques Explained

A Feed Back Loop (FBL) is a direct data feed that is sent to an email sender when the recipient presses the "Junk" or "Spam" button. The benefit is that the email sender can clean their subscriber data, allowing them to maintain their reputation with Internet Service Providers. READ MORE

26 Sep 2007
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Author: Alynn Gillespie

Engaging Your Customer

Why not open your web site to customer involvement? The best results come from making customer interaction part of your overall marketing strategy. READ MORE

30 Aug 2007
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Author: Alynn Gillespie

Refresher Course...Can-Spam Law Compliance

Following are Can-Spam Compliance Rules bullet points. To read the entire bill, click here. READ MORE

30 Aug 2007
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Author: Alynn Gillespie

Audited Sender Program

Is your email delivery mission critical? Is your customer base super sensitive? Improve in box delivery with our Audited Sender Program. READ MORE

27 Jul 2007
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Author: Alynn Gillespie

Whitelisting...Practical Steps to get on Safe Sender Lists

Many Internet Service Providers (ISPs) and email systems address the problems of SPAM by blocking or filtering email that is not from a "safe sender." To avoid having your campaigns blocked or filtered you will have to work with your list members. READ MORE

27 Jul 2007
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Author: Alynn Gillespie

Using the Signup Form

There are many advantages to using our signup form. First of all...it's free! Secondly...We check the email address for errors that cause an email to not be delivered. Most web forms created by website developers never bother to check. When admail's signup form is submitted, our system checks the email address for the @ sign, spaces, double periods, and commas in place of periods--in short, all of the things that can make for an invalid email address. This feature reduces the number of READ MORE

27 Jun 2007
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Author: Alynn Gillespie

How To Avoid Spam Filters... There Are No Magic Bullets

You may be subjecting your campaigns to undue attention and unnecessary spam filtering. Most spam filters use a concept of a "weight" or "score" to decide if the email you're sending is spam. The higher the score, the higher the chance that the message is spam. Like golf, you want the lowest score possible. READ MORE

28 Feb 2007
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Author: Robert Hicks

Affiliate Email Marketing

First what is affiliate marketing? It is the use by one Web site of other Web sites or in this case emailers to help market the first site's products. Typically, revenue is shared by the affiliate merchant—the Web site or email marketer featuring an ad or content designed to drive traffic to another site (the advertiser's)--with the affiliate receiving a fee based on the amount of traffic generated or orders received. It is thought that Amazon.com created the first large scale affiliate READ MORE

14 Jan 2006
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Author: Robert Hicks

Concerns Raised by Experts

E-mail marketing experts have raised concerns about the quality of e-mail marketing and some poor practices in the field. These issues include personalization, SPF identification, 100% controlled e-mail bounces for better list hygiene, controlling how much e-mail going out on a single Interenet Address, e-mail templets that don’t contain nested tables. All of these issues are addressed by our team at Admail.net and continue to be at the top of our priority list. READ MORE

14 Oct 2005
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Author: Thaddeus Quintin

Confirm Your Reality

"Real isn't how you are made," said the Skin Horse. "It's a thing that happens to you." --The Velveteen Rabbit READ MORE

15 Jun 2005
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Author: Thaddeus Quintin

Where have all the images gone?

More and more email programs are blocking images. If the layout of your email depends on the placement of certain images, then the look-and-feel of your email can be seriously compromised. READ MORE

14 Mar 2005
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Author: Alynn Gillespie

Increase Your Email Delivery

Email marketing success includes ensuring your email messages are delivered and have a shot at being opened. We'll take a look at some steps you can take to increase the chances your email will make it to an inbox and get opened. READ MORE

14 Mar 2005
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Author: Alynn Gillespie

Concerns of Older Lists

Many companies collect customer and prospect email addresses as a matter of course. Most are careful to obtain permission to use those addresses for marketing purposes. Those addresses are added to a database... and there they remain. Along come the marketers that classify and segment users to send targeted offers and promotions. Unfortunately, this campaign-driven, target-oriented approach can lead to some addresses not receiving any messages for months, even years. READ MORE

14 Feb 2005
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Author: Alynn Gillespie

Eliminate Spam Complaints (or Keep Them to a Minimum)

Because of the increase in spam, many legitimate companies and organizations unwarrantedly get slapped with the label of spammer. An organization or company may offer its Web site’s visitors registration to an e-mail list or newsletter. Inadvertently, visitors forget that they registered for the service and report the email as spam. READ MORE

14 Dec 2004
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Author: Alynn Gillespie

Trusted Email, It's Imperative

One of every marketer's primary aims is to earn consumer trust. Judging from a recent survey, many marketers need to get the trust issue right. Although trust plays a role in all forms of advertising, it has particular importance for email marketers. READ MORE

14 Nov 2004
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Author: Thaddeus Quintin

Aging Addresses

Tick...Tick...Tick... With every second, your e-mail list is aging. If you do not send mail on a regular basis, the validity level of your e-mail addresses is decreasing. READ MORE

14 Oct 2004
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Author: Alynn Gillespie

Opt-In Hints - Grow your List

It's common knowledge in order to be successful online you need build a large, quality list through some type of Opt-In offer. You see them on almost every site you visit, some type of form, whether from a pop-up window or directly on the site itself, that is asking for your name and email address in exchange for some type of offer (newsletter, e-course, free chapter etc.) READ MORE

10 Oct 2004
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Author: Alynn Gillespie

Getting HTML Emails Opened

Many people and e-mail programs now regard HTML e-mails as potential spam. That being said, the issue is "How do we send our enhanced, graphics-rich e-mail with the best chance of being opened?!" The answer is to get subscribers to add senders to their address books, helping ensure e-mail is delivered, not binned by the spam filter. READ MORE

10 Sep 2004
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Author: Alynn Gillespie

The Five Issues that Persuade Recipients

Whenever an e-mail recipient opens your mail, they consciously or subconsciously deal with five issues until they're satisfied. These five issues will either induce the recipient to take the action you want them to take, or a lack of satisfaction may push them to the next e-mail. None of these five issues is easy to measure. None has objective factors that are easily influenced. But all are nonetheless key to converting click-throughs. Whenever a campaign doesn't perform as hoped, ask yourself which one (or more) of the five issues held them back. READ MORE

10 Sep 2004
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Author: Alynn Gillespie

CAN-SPAM Compliance in a Hormel® World

MX Logic reports that in July, CAN-SPAM compliance was less than 1 percent of all e-mail tested. Less than 1 percent! Granted, that's for all e-mail tested, including the really spammy stuff. But being CAN-SPAM compliant is not that difficult. If you're not in compliance. it's time to get there. It isn't that hard and will keep you from having to lay out a hefty retainer for a CAN-SPAM suit. READ MORE

15 Jul 2004
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Author: Alynn Gillespie

The black and white of blacklists versus whitelists

Spam is something that is not likely to disappear anytime soon, lets face it, it's a way of life. To try and combat the problem some ISPs and users alike have opted to employ spam filtering software. Most of this software makes use of some sort of blacklist and/or whitelist, but what are they and how do they work? READ MORE

15 Apr 2004
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Author: Alynn Gillespie

Tips to Get Your Campaign Through

Spam has become a major issue and anti-spam services have made an attempt at lessening the problem. If the trend continues more and more companies will be employing spam filtering. As a legitimate opt-in marketer, this means that if you are not careful about the content AND construction of your e-mail campaigns, you may be subjecting your campaigns to undue attention and unnecessary spam filtering. READ MORE

15 Mar 2004
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Author: Todd Paridon

Concerned About the New Can-Spam Law? List Builder™ Can Help

The new Can-Spam law requires e-mail marketers to include an opt-out link in all campaigns. If a recipient requests to be removed from your mailing list, they are not to receive any further correspondence from you. This requires you to have and maintain an accurate and responsive suppression list for those who have opted-out or be faced with the possibility of fines and lawsuits. READ MORE

15 Feb 2004
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Author: Alynn Gillespie

Can-Spam Act... The Basics

The Can-Spam act has been in effect for a little over a month now, so how does this effect you? Well, as long as you play by the rules, it may end up benefiting you more than you know. This new bill supersedes all state laws, so if you are doing business in a state with tougher laws, things have just lightened up a bit. Also, by requiring all e-mail advertisers to include a functioning return address, a physical address for the organization, and a clearly stated opt-out, the law could help remove some of the stigma attached to e-mail marketing. READ MORE

15 Dec 2003
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Author: Thomas Lingenfelter

Do's and Dont's of List Selection

You have your perfect customer model and your ready to move forward with your email campaign. All you have to do is select the appropriate mailing lists to start your campaign, right? Don't you wish it was that easy. List selection is a combination of art and science. Therefore, as in our previous newsletters we have a list of list selection nuggets to help you make the job a little easier: READ MORE

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