tips posts | Blog | Admail.net

17 Oct 2024
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Author: Robert Hicks & AI Content Generator

The Importance of Customer Marketing in Building Strong Relationships

Unlock the power of Direct Marketing strategies to forge enduring relationships with your customers. READ MORE

16 Sep 2024
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Author: Robert Hicks & AI Content Generator

Enhance Your Email Marketing Skills

Looking to enhance your email marketing skills? Look no further! Our experienced team is here to help you gain email marketing expertise that will take your campaigns to the next level. READ MORE

30 May 2024
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Author: Robert Hicks & AI Content Generator

Building Your Email List: How to Capture and Utilize Email Addresses

In the digital age, building an email list is a crucial aspect of any successful marketing strategy. READ MORE

18 Apr 2024
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Author: Robert Hicks & AI Content Generator

MORE Tips for Effective Targeted Email Marketing

One of the most important aspects of effective email marketing is creating valuable lead magnets that attract your target audience. READ MORE

09 Apr 2024
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Author: Robert Hicks & AI Content Generator

Tips for Effective Targeted Email Marketing

Email marketing is an essential tool for businesses looking to drive growth and maximize their customer reach. With its targeted approach and personalized communication, targeted email marketing has the potential to make a significant impact on business growth. READ MORE

19 Mar 2024
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Author: Robert Hicks & AI Content Generator

Create Customizable Templates for Effective Email Marketing

Effective email marketing is crucial for businesses to engage with their audience and drive sales. One of the key elements of a successful email campaign is the design and layout of the emails themselves. READ MORE

05 Feb 2024
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Author: Robert Hicks & AI Content Generator

Optimizing Your Email Campaigns with Effective Management

Optimizing email campaigns is crucial for maximizing engagement, conversions, and return on investment in email marketing. By improving key elements such as subject lines, content, and design, businesses can enhance the effectiveness of their campaigns and achieve better results. READ MORE

18 Dec 2023
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Author: Robert Hicks & AI Content Generator

Top 5 Metrics to Track for Email Marketing Success

Email marketing metrics play a crucial role in understanding your campaigns' effectiveness and identifying improvement areas. The top 5 metrics, including delivery rate and click-throughs, provide valuable insights into the success of your email marketing strategy. READ MORE

11 Dec 2023
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Author: Robert Hicks

Admail: Elevating Email Marketing for Small Businesses

Admail offers an extensive knowledge base, a library of video user guides, and a friendly live customer support team to help businesses get the most out of their email marketing efforts. READ MORE

21 Nov 2023
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Author: Robert Hicks

What is the most effective way to use Need Confirmed in Admail?

If you're looking for a compelling reason to convince your email contacts to opt-in or re-opt-in to your email list (consent of inclusion), consider emphasizing the following key points! READ MORE

26 Jul 2023
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Author: Robert Hicks

When is the best time to send my email?

The best time to send your email depends on your target audience, industry, and the goals of your email campaign. READ MORE

03 Apr 2023
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Author: Robert Hicks

Can AI Generated Marketing Content Work for You?

I began by submitting to ChatGTP: Email marketing is the topic. What content are consumers of email marketing services responding to? Here are the results. READ MORE

27 Feb 2023
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Author: Robert Hicks

Know Your Audience: The Key To Quality Email

Learn the fundamentals of developing an effective buyer persona and how Admail’s tools can help you create great audience-focused content targeted for the recipients who are most likely to respond to your email campaigns. READ MORE

15 Feb 2023
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Author: Robert Hicks

Why Quality Text Content Still Matters in Email Marketing

See how effective email marketing text works to deliver a clear message about your brand, improve audience engagement, and support great multimedia content. READ MORE

23 Jan 2023
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Author: Robert Hicks

How Admail Helps Businesses & Marketers Embed Video in Email Content

Admail is on the cutting edge of embedded video in email marketing. See how our proven solutions can help your business grow using the power of video marketing in your email campaigns. READ MORE

15 Dec 2021
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Author: Carolyn Hedley

Keep Your Email List Clean for Better ROI

If you’re having trouble with email engagement, then email list cleaning may be the trick to help. Perhaps you noticed that your open rate is low or maybe your emails aren’t making it to the customers’ inboxes at all! Given the time and effort you put into each email campaign, it can be frustrating to see little engagement. READ MORE

16 Mar 2021
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Author: JoAnna Brown

Admail Smart Groups Help Scrub Email List

Research shows up to one-third of your email list will never click on your subject line, completely missing the customized message or offer you’ve designed inside. So, what do you do with the 20 to 30 percent of email recipients that offer you no engagement? Scrub them. READ MORE

02 Feb 2021
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Author: JoAnna Brown

Build an Email List with Admail's List Builder

Building an email marketing list can seem daunting. What most marketers don’t realize, is there are tools to support you in gaining and segmenting quality contacts. READ MORE

25 Jan 2021
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Author: JoAnna Brown

Small Business vs. Amazon: Win the E-commerce Battle

It's vital for small- to medium-sized businesses to set the prices for their products. Otherwise, giant retailers, like Amazon and Walmart will establish the pricing for you. Email marketing is proven way to grow your business and avoid a complete reliance on Amazon to meet revenue goals. READ MORE

05 Jan 2021
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Author: JoAnna Brown

Email Templates: Building the Right Template for Your Audience

If you want to grab the attention of your loyal customers, how you display your marketing email content is important. Content may be the lure that brings more customers to your site, but if you don't put that content in an organized, well-displayed email template, you'll lose your potential customers in the short span of time it takes to skim your message. READ MORE

22 Dec 2020
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Author: JoAnna Brown

Avoid the Spam Folder and Slide into the Inbox

What so many marketing managers fail to realize is the best-designed email isn't worth a thing unless the recipient clicks to open the message. READ MORE

15 Dec 2020
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Author: JoAnna Brown

10 Metrics To Track for Successful Email Marketing

Whether your recipients are engaged and clicking through to your website or sending your message to the dreaded digital trash box without opening, email metrics are a good projection of what's happening after you hit "send". READ MORE

08 Dec 2020
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Author: JoAnna Brown

How to Build a Better Email Newsletter in 7 Steps

Small to medium-sized business digital marketing must include an email newsletter. This inexpensive way to communicate with your customers is a blank canvas of opportunity, but it must be built right. READ MORE

17 Nov 2020
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Author: JoAnna Brown

25 Buyer Persona Starter Questions

Understanding your target audience is the first step in improving your digital marketing efforts. One of the best ways to gather more information to build your buyer persona is to simply ask. READ MORE

10 Nov 2020
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Author: JoAnna Brown

Customer Personas: The Ultimate Guide

Understanding the people who support your business is one of the most strategically profitable moves you can make. Building a business customer persona will help you identify the consumers most likely to buy from you. READ MORE

02 Oct 2020
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Author: Robert Hicks

Simple Tips for Effective Email Marketing

Over the past few years, research has continued to prove that there are many benefits to e-mail marketing for business. These benefits are low costs, high conversion rates and detailed tracking. But READ MORE

29 Sep 2020
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Author: JoAnna Brown

Why Plain Text Email has More Impact

SMS marketing is that one area of advertising that many business people are rushing to but few know how to properly utilize. READ MORE

21 Sep 2020
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Author: Robert Hicks

4 Benefits of Using Email Templates for Your Business

A well-designed email can elevate subscriber engagement, gain you higher click-through rates and ultimately increase sales. READ MORE

03 Sep 2020
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Author: Robert Hicks

6 Tips for Creating Effective SMS Campaigns

SMS marketing is that one area of advertising that many business people are rushing to but few know how to properly utilize. READ MORE

24 Aug 2020
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Author: Robert Hicks

5 Foolproof Tips for Writing SMS Copy

The key to success in SMS text marketing is to create engaging and succinct copywriting that engages your audience. Do this correctly and you will reap the benefits of one of the most powerful forms of advertising there is. READ MORE

21 Jul 2020
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Author: Robert Hicks

6 Ways to Improve Your Email Open Rates

Targeted email marketing is one of the most effective tools being used by Internet marketers to educate people about their product or service. READ MORE

30 Jun 2020
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Author: Robert Hicks

Refresher Course-How Targeted Email Marketing Works

Targeted email marketing is one of the most effective tools being used by Internet marketers to educate people about their product or service. READ MORE

14 May 2020
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Author: JoAnna Brown

The Importance of Cyber Security and Your Brand

Cyber security and your brand must go hand-in-hand. You not only want to protect the data you’ve collected and use to market to your target audience, but you also want your customers to know their information is secure anytime they visit your website or social media channels. READ MORE

16 Mar 2020
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Author: JoAnna Brown

SMS Marketing Services | SMS Platform To Increase Sales

Best SMS text marketing platform is the creative way to increase your business sales as it is the direct marketing campaign with great pricing options. READ MORE

06 Mar 2020
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Author: JoAnna Brown

5 Ways To Reduce Customer Friction Points

Identify and solve friction points to make your e-commerce experience better for your customers. READ MORE

07 Jan 2020
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Author: Robert Hicks

Planning Your Marketing Strategy For 2020

No matter where you fall on the marketing budget spectrum, creating a strategic plan to promote your brand and build a loyal customer base is key to your success. READ MORE

12 Nov 2019
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Author: Robert Hicks

Admail Updates Improve Holiday Marketing Email Design

The Admail.net team is delivering system updates just in time for your holiday marketing email campaigns. READ MORE

31 Oct 2019
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Author: JoAnna Brown

How to Build a Brand Part 3: Create and Integrate

In the final part of our "How to Build a Brand series, we're discussing the creation and integration of your branding elements. Your branding elements must match the voice you've developed for your target audience. READ MORE

17 Oct 2019
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Author: JoAnna Brown

How to Build a Brand Part 2: Define the Mission

Your brand's success hangs on your abilitye to clearly define a positioning statement that carves our your niche in the market. READ MORE

08 Oct 2019
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Author: JoAnna Brown

How to Build a Brand Part 1: Identify Your Audience

We’re breaking down the steps on how to build a brand, promote it, and integrate it into every aspect of your business. READ MORE

22 Jul 2019
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Author: JoAnna Brown

3 Reasons Marketing Is Better With Responsive HTML Email

Nearly half of all emails are opened on a mobile device. Once your recipients open your message, you have three seconds to make a good impression before they click the “delete” button. READ MORE

10 Jan 2019
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Author: Robert Hicks

Before Your Next Email Campaign, Read This…

Grab the attention of your audience on your next campaign. READ MORE

30 Oct 2018
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Author: Robert Hicks

The Harsh Truth About Your Emails

Keep Subscribers on Board by Remembering Their Needs READ MORE

27 Jul 2018
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Author: Robert Hicks

SPAM Triggers Email Marketers Should AVOID!

A current list of words and phrases you need to avoid when developing your email marketing content. READ MORE

27 Jul 2018
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Author: Robert Hicks

How to Avoid Your Emails Going to Junk Folder

Maintain good email practices that your clients' want and you will get into their inboxes more often. READ MORE

10 May 2018
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Author: Robert Hicks

7 Email Marketing practices to leave behind!

Take a few minutes and review the top seven practices that marketers need to quit. READ MORE

16 Mar 2018
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Author: Robert Hicks

Tuesday May Not Be the Best Day for Email

Sending email on the weekend may change who sees your campaign READ MORE

16 Feb 2018
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Author: Robert Hicks

Ideas for Email Marketing

To help get the wheels turning, here are some ideas to inspire or improve your next email marketing campaign. READ MORE

25 Jan 2018
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Author: Robert Hicks

7 Points to Follow when Developing a Business Plan

Prepare a business plan for 2018 and beyond to ensure you're not wasting time or money. READ MORE

18 Aug 2017
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Author: Mason Mordue

Rise of AI (Continued)

New uses for AI are coming out daily. Businesses should stay on top of this blossoming technology. READ MORE

11 Aug 2017
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Author: Mason Mordue

Rise of AI (Artificial Intelligence)

Artificial Intelligence is making decisions for companies and people based on a series of calculations and statistics. Understanding how they can be used will help your business READ MORE

07 Jul 2017
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Author: Mason Mordue

Software To Create A Professional Email Campaign

Learn how to use email campaign software to create a professional email marketing campaign for different purposes and engage more customers. READ MORE

14 Jun 2017
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Author: Robert Hicks

How to Sell in Your Emails

You’re not writing emails just for fun, are you? As a business owner or marketer, you have to sell to stay in business, whether you like it or not. READ MORE

18 May 2017
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Author: Robert Hicks

Your Email's Been Opened. Now What?

How do you keep a reader's attention? How do you keep them reading? Follow these tips to captivate their attention READ MORE

26 Apr 2017
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Author: Robert Hicks

Best Practices for Testing Your Email Marketing

Know your audience, use sound testing methodologies, and use a variety of test ideas to make your campaigns more effective. READ MORE

24 Mar 2017
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Author: Robert Hicks

MMM: Multichannel Mobile Marketing, Today’s Direct Marketing

Mobile is a critical strategy for In-Store Retail. In today’s marketing strategy you need to include email, social media, web, and SMS. More than ever before, you must have a plan. READ MORE

01 Mar 2017
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Author: Paul Michelman

Do You Diagnose What Goes Right?

"It’s necessary to review failures to determine where a process went wrong—but don’t overlook the lessons that success has to offer." Originally published by the MIT Sloan Management Review February 22, 2017 READ MORE

12 Jan 2017
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Author: Robert Hicks

2017 Email Trends and Requirements

Changing demands in email clients require special email marketing tools. READ MORE

13 Dec 2016
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Author: Andrea Moulding

Troubles With Tracking

Click tracking in Admail’s AccuTrak tool is a great way to track the engagement of your subscribers, but what happens when the numbers don't add up? READ MORE

01 Aug 2016
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Author: Robert Hicks

Customer Retention Email Strategies

It’s a mistake to believe that your email marketing efforts end once you have converted visitors into paying customers. In fact, it is only the beginning. READ MORE

21 Apr 2016
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Author: Robert Hicks

3 Advantages of a Content Based Email Marketing Campaign

One of the best uses of an email campaign is to inform the reader. READ MORE

17 Mar 2016
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Author: Robert Hicks

6 Tips to Building an Email Marketing Campaign

If you don't currently have an email marketing campaign planned out, then you should strongly consider implementing one. READ MORE

07 Mar 2016
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Author: Robert Hicks

Simple Tips for an Effective Email Marketing Campaign

When it comes to online marketing, email marketing is one of the oldest strategies - and it also continues to be one of the most effective strategies. READ MORE

17 Feb 2016
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Author: Robert Hicks

The Best Practices for Email Management

Email marketing has long been one of the most effective forms of online marketing. Out of all the online marketing strategies that you are probably using, email marketing has one of the highest return on investments out of any of them. READ MORE

26 Jan 2016
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Author: Robert Hicks

The Challenge of Managing Email

Many pundits believe that email is becoming less important as other communication methods like social media and texting become more popular; while this may be true, email will still be an effective marketing tool for the foreseeable future. READ MORE

21 Jan 2016
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Author: Robert Hicks

8 Ways to Grow Your Business through Email Management

Email management is a key factor in reaching new audiences and expanding your customer base. A well managed email marketing campaign is an easy and cost effective way to make thousands of impressions. Here are eight tips for growing your business with email management READ MORE

17 Dec 2015
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Author: Robert Hicks

What is Email Hash, Anyway?

Every decade or so, a new technology comes along that changes everything. Any marketer who has been around knows that email marketing is still one of the most efficient and cost-effective forms of marketing today. Right now hashed emails are becoming the standard for email marketing. READ MORE

08 Dec 2015
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Author: Robert Hicks

Email Marketing: What Works & What Doesn’t?

Email marketing is a vital component to your overall marketing strategy. In order to sustain a successful email marketing campaign your top priorities are keeping your subscribers happy and to build your brand. Finding this delicate balance can be quite difficult which is why we have compiled a list of ideas to keep your list from performing at its best. READ MORE

01 Dec 2015
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Author: Robert Hicks

How Email Marketing Services Can Improve Holiday Sales

While it is still too early to put up those winter holiday decorations, it is about time to start planning an email marketing campaign for your small businesses. Of course, nearly every other business in the country is also gearing up for the holiday push, so it is important to generate an email marketing campaign that stands out from competitors. READ MORE

23 Nov 2015
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Author: Robert Hicks

Improving Bounce Management and Email Delivery!

Email marketing may be the golden ticket for your business. According to a 2014 report by McKinsey and Company, a global management consultant firm, email is almost 40 times more effective in helping businesses acquire new customers than Facebook and Twitter combined. READ MORE

28 Sep 2015
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Author: Robert Hicks

How to Maintain a Clean Email Marketing List

Email marketing has become a standard to almost every business. As it evolves, inboxes are becoming inundated with emails and subscribers are becoming intuitive leaving many emails unread. In order to maintain a healthy email list, businesses and marketers need to home in on whom to target and assess the value of every email campaign. Adding names to a list is simply not enough. If users unsubscribe to a list and emails are never opened, you run the risk of being flagged as spam and decreasing your ROI. Here are some tips for maintaining a clean email marketing list. READ MORE

31 Aug 2015
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Author: Robert Hicks

3 Steps To Define Your Target Audience

With the current social media driven culture, consumers have more choices than ever. Utilizing social media and email marketing to leverage a brand is essential in today’s market. Connecting with people through media outlets provides businesses the opportunity to syndicate content around the clock. READ MORE

01 Jul 2015
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Author: Robert Hicks

Extend Your Email’s Reach With Social Media

Since their inception, the Internet and email have revolutionized how consumers and businesses interact. With social media continuing to gain popularity with consumers of all ages, most email service providers social interactions such as likes, comments, shares and retweets. READ MORE

18 Jun 2015
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Author: Robert Hicks

21 Words to Make Your Email Subject Lines Irresistible

First impressions make a huge impact in life, just like in email marketing. Here are some of the best words that will make your subject lines attractive for your subscribers! READ MORE

26 May 2015
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Author: Robert Hicks

The Failure of Google Analytics

Analytics software, such as Google Analytics, has provided a lot of advantages to countless different companies seeking to get more out of their websites, emails and other online content. That being said, there are some downsides, and reading too much into this sort of analysis can be dangerous. The results are often misleading and fail to represent the totality of the situation. Unfortunately, far too many businesses fail to take this into consideration, and the result are unwise, costly READ MORE

22 May 2015
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Author: Robert Hicks

How to Integrate Social Media with Email Marketing?

From Facebook to Google to Youtube, the internet and social media has changed the way consumers make purchasing decisions. Gone are the days where consumers made a choice to purchase a product or service based on a newspaper or television ad. Nowadays consumers are using social media and search engines to find the products and services they need. Which is why it is vital for marketers to take advantage of these new mediums to create campaigns that work by creating cross-platform promotions that READ MORE

21 Apr 2015
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Author: Robert Hicks

8 Tips that Turns Email Marketing into a Lucrative Venture

Marketers who wish to connect and communicate to millennials should look at moving some of their marketing budget into mobile advertising and email marketing. A study conducted in 2010 indicated that millennials outpace older generations in mobile use. READ MORE

18 Mar 2015
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Author: Robert Hicks

How to Get People to Read Your Email

If you’re like the millions of people who are inundated with personal and professional emails flooding your inbox on a daily basis, you understand how prolific email marketing has become. For those who work in the world of email marketing, the industry continues to evolve as new challenges continue to rise. What makes an email marketing campaign successful? A successful email marketing campaign resonates with the interest and needs of its target audience encouraging them to take decisive READ MORE

11 Mar 2015
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Author: Jim Davidson

4 Ways to Stop Annoying Your Subscribers

Your email marketing program may work for most of your subscribers, but may still be annoying a few of them. Here are some tips for keeping everyone happy. READ MORE

04 Feb 2015
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Author: Robert Hicks

Admail has a new sister company...

…Ad411.today offering search engine optimization, pay per click, web design, and additional online marketing. READ MORE

12 Jan 2015
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Author: Ayaz Nanji

The Most Important Elements of an Email Campaign

Email marketers say having quality data/lists is the key to successful email campaigns, according to a recent report from Howling Mad. READ MORE

10 Dec 2014
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Author: EDMdesigner

Should You Use FREE in Your Subject Lines?

NO EXCERPT READ MORE

13 Oct 2014
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Author: Robert Hicks

List Builder and Admail’s Database Target Filters

Many Admail.net customers have special data fields that help them target their customers within their database. To help customers who don’t have the time or financial resources for custom API development, Admail offers Target Filters, a tool specifically designed to query and distribute information to specific customers. READ MORE

13 Oct 2014
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Author: John Pollard

7 Reasons to Encourage Subscribers to Reply to Your Emails

Mailbox providers are increasingly measuring the levels of engagement that subscribers have with your email in their filtering decisions. One of the best forms of engagement that a subscriber can have with you via email is a simple reply. Why a reply matters is that in the eyes of a mailbox provider a reply means the subscriber (in most cases) has a relationship with you as a sender which in turn helps the mailbox provider have more trust in your brand and email program. When a mailbox provider READ MORE

25 Sep 2014
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Author: Robert Hicks

Some information and trivia for serious email marketers!

The first email ever was sent by Ray Tomlinson in late 1971. | 91% of consumers use email at least once a day. | In 2014, 247 billion emails are sent every day. READ MORE

15 Sep 2014
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Author: Robert Hicks

Put Away Last Years Play Book…

Put away last years play book and get to know your customers! Each customer and campaign is different – what worked yesterday may not work today and vice versa. Touching base with your clients regularly and closing the feedback loop when it comes to performance are just some of many ways you can maintain engagement with your past, present and future clients. READ MORE

13 Aug 2014
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Author: Robert Hicks

Gmail is making email marketers sweat again

Gmail is making email marketers sweat again. In the last 12 months alone, the introduction of Tabs caused all-out panic, image caching recalibrated open rate baselines, and grid view caused rendering concerns. Now Gmail is following up with a partial rollout in March of a highly visible native unsubscribe link with a wider rollout, which they announced yesterday. READ MORE

22 Jul 2013
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Author: Dan Lukens

Five "Secrets" to Sending Successful Email

Sometimes being "digital marketing" makes email seem like a new and complicated way to market a business, but the truth is that email marketing is by no means a new territory. Marketers have been leveraging email as a marketing tool since the early days of the internet. There are hundreds, if not thousands, of blog posts, white papers, books, and every other type of guide on how to send successful email marketing campaigns. Each inevitably gives a different flavor of advice tempered with their READ MORE

12 Oct 2012
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Author: Dan Lukens

3 Tips to Get You Prepared for Black Friday

Black Friday is one of the most important email marketing holidays of the year and it's rapidly approaching. The holidays, like the chilly weather, have a tendency to swiftly creep up on us. If you aren't prepared, holiday email marketing preparations may fall short. Consumers spend more money on shopping holidays such as Black Friday than any other time throughout the entire year. It's important to have your email marketing strategy planned well in advance so you can take advantage of this READ MORE

10 Aug 2012
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Author: Dan Lukens

Strategize Your Email Marketing on Customer Relations

Any good marketer knows the importance of having an in-depth understanding of his/her target audience. They use the knowledge about their potential customer base to create targeted messages and to appeal to what is important to their unique market. If you are starting, or planning to start, sending bulk email, you have to become a marketer as well. Whether or not you have formal marketing education or experience is irrelevant, you and you alone are the expert on your business and your READ MORE

27 Jul 2012
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Author: Dan Lukens

Christmas in July: Preparing for Holiday Email Marketing

The holidays are among the most important time of year for many businesses. Retailers specifically must cash in on this time when spending trends dramatically increase. One of the best ways to get ahead of the pack during the holidays is to have a fantastic email marketing strategy. It's not uncommon for retailers to start working on holiday promotional strategy for email as early as July! So we're here to give you some simple tips to get you thinking about and help you prepare for important READ MORE

16 Jun 2012
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Author: Robert Hicks

Social Media Hype Doesn't Lead to ROI

Everyone is talking about social media sites as the hottest new place to advertise your business. The hype machine has been in motion about facebook, twitter, and linkedin for a while now. Having a social media presences is important for a company. Many people spend a lot of their time on social media sites and many others frequently use them as a resource. A company active on social media will have better relationships with their clients and will keep their products in front of the potential READ MORE

10 May 2012
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Author: Dan Lukens

List Degradation Over Time

No matter how well crafted and researched your email marketing campaign is, it's inevitable that you will lose list members over time. Quality of messaging and popularity of product can play a part in how quickly or slowly this degradation occurs, but it will happen. When sending to a new list, marketers often lose a large portion of their members over the first few mailings. The likelihood of this is dependent on the quality and source of your list. People get bored and interests change, it's READ MORE

15 Sep 2011
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Author: Dan Lukens

Improve the Content of Your Email

Not seeing the results you need from your email campaign? An increased focus and dedication to your content may be the answer you need to get your email marketing off the ground. READ MORE

20 Jul 2011
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Author: Dan Lukens

Methods of Creating an Email: HTML or Template?

Choosing the method of creating your email is an important step it your campaign creation process. With Admail, it's easy to create a message with our templates, but if you have the HTML experience to create your own, you're welcome to do that as well. READ MORE

16 Feb 2011
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Author: Dan Lukens

The Mystery of Open Rates: What affects yours?

How much weight should you put behind open rates? Have they changed over the years? How can I use them now? I'll answer these questions and few more in an exploration of open rates from Admail.net. READ MORE

06 Jan 2011
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Author: Dan Lukens

Integrating Social Media and Email Marketing

Social media has become an integral part of online marketing strategy. It's a fantastic way to connect with your customers through the circles that they travel rather than through traditional advertising forums. READ MORE

25 Oct 2010
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Author: Dan Lukens

Start planning for holiday e-mail campaigns today!

The holiday season is the best time to start your email marketing campaigns. Customers are already in the buying mood and you have ample opportunity to collect addresses and to create sales to improve your ROI. READ MORE

07 Oct 2010
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Author: Dan Lukens

The Importance of Frequency in Email Marketing

Email marketing is never an exact science, it's all about the relationship with your list members. One of the most important factors in maintaining that relationships is maintaining the appropriate email sending frequency. Admail.net can help you figure out how to regulate your bulk email campaigns. READ MORE

22 Sep 2010
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Author: Dan Lukens

Whip Your Newsletter Into Shape With These 4 Pro Tips!

Email marketing can be very difficult. We all want to send out a good newsletter when we send out a mass email but many times we just get into bad habits. If you want to have more success and ROI from your bulk email campaign, start by following these four tips. READ MORE

03 Aug 2010
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Author: Dan Lukens

Strategies for Regaining the Attention of your Email List

When your email marketing list goes cold, what recourse can you take? Admail.net outlines some of the ways that marketers can spruce up their emails and regain the attention of their recipients. READ MORE

02 Aug 2010
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Author: Dan Lukens

Making the Most of your Campaign Statistics

The statistic your get from your email marketing campaign can be more the just a measure of your success! Admail.net can tell you how you can utilize these statistics to not only measure your success but to actually improve it. READ MORE

22 Jun 2010
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Author: Dan Lukens

Integrating Social Media for More Effective Email Campaigns

Email campaigns are a great way to communicate with your contact list. Whether you are advertising or sending news updates about a group or organization, email is an effective tool for presenting information. Email isn't the only way you should be reaching your recipients online however. READ MORE

31 Mar 2010
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Author: Dan Lukens

Text Email or White-Paper Template?

Ever wonder if you should use an HTML email template or a plain text email for your simple email campaigns? Admail discusses the pros and cons of the two formats on the Admail blog. READ MORE

22 Feb 2010
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Author: Dan Lukens

12 Email Marketing Best Practices From Admail.net

A comprehensive guide to effectively communicating through email marketing. This post is collection of best practice tips and advice developed by the email marketers at Admail.net over a period of 15 years. This is a great beginners guide for any email marketer. READ MORE

18 Jan 2010
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Author: Dan Lukens

The Open Rate: What does it all mean?

When confronted with statistics like open rates do you really understand what it all means? If you don't, you should. Be educated about your statistics and avoid analytic paralysis in your email marketing campaign. READ MORE

11 Jan 2010
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Author: Dan Lukens

Simple HTML Code Every Email Marketer Should Know

Easy to use and remember html code that can be helpful in any marketer's tool chest. READ MORE

14 Dec 2009
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Author: Dan Lukens

Reprogram Your Brain To Send Good Emails: Use Thumbnails

When you send out an email campaign, use your head! There are several ways to improve the deliverability of your html emails, one of them being using appropriately sized images. Using images that are very large is a red flag for spam filters and makes the emails less appealing and harder to load. READ MORE

07 Dec 2009
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Author: Dan Lukens

Largely overlooked ways to improve your email readership

An instructional post describing how to improve the result of any Admail.net email marketing campaign by getting on your recipients contact list and by using familiar branding. READ MORE

12 Nov 2009
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Author: Dan Lukens

7 Rules for Designing Your Email for Mobile Devices

7 fast and easy ways to design your emails to be compatible with mobile devices. READ MORE

13 Apr 2009
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Author: Robert Hicks

5 Seconds You Can't Afford To Waste

FACT: In five seconds or less, your company's email subject and content will determine whether a customer decides to keep your newsletter or update; Or flag-it as SPAM. READ MORE

11 Apr 2009
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Author: Robert Hicks

Internet Explorer 8 Users "Just say No"

When using your Admail Email Builder Templates with Images - IE 8's default security setting will ask you "Do you want to view only the webpage content that was delivered securely" and the answer is "No". If you say yes the unsecured Images in your Template (photos, logos, etc) will not load and you will find yourself stuck! See sample screen shot below. READ MORE

22 Mar 2009
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Author: Robert Hicks

6 tips for your next e-mail

Here are tips for your next email. Covers topics like subject line, preview panes, handling image blocking, and personalization. READ MORE

09 Mar 2009
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Author: Robert Hicks

Text email can and does work!

One question I often hear from clients is "Does text email work?" and invariably I tell them "Text is King." Why do I say this? Text emails are less likely to be BLOCKED and if the content of the email is important to the recipient it can be just as effective--sometimes even more! READ MORE

05 Nov 2007
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Author: Thaddeus Quintin

Interest Groups, Even More!

Did you notice? We launched the final two features of our new Interest Groups page! While they're much more subtle than the sweeping revisions we made earlier, these updates will please all of our power users. Without further ado, let me introduce them to you: READ MORE

22 Oct 2007
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Author: Thaddeus Quintin

Interest Groups Reloaded

We've upgraded our Interest Group feature! If you have an Advantage plan, or an XP plan that includes Interest Groups, check it now! The new interface isn't all just flash and good looks--we've included a number of new features to make your life easier. Best of all, it all runs on one page so that all of your information is right at hand. READ MORE

19 Oct 2007
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Author: Alynn Gillespie

The Value of Admail.net's Signup Form and Welcome Email

Do you utilize Admail.net's signup form? If not, you're losing a great opportunity! Our signup form will automatically add list members to your database, while gathering pertinent information about your list members' wants, needs and preferences. READ MORE

26 Sep 2007
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Author: Alynn Gillespie

The Challenges of Web Writing

If you manage a web site or write for online email campaigns this article is for you. Many of our clients already have their own web site or are planning to develop one in the near future. If you’re not posting your campaigns to your web site, you are missing a great opportunity to get your message out. Go global 24-7-365. READ MORE

26 Sep 2007
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Author: Alynn Gillespie

Engaging Your Customer

Why not open your web site to customer involvement? The best results come from making customer interaction part of your overall marketing strategy. READ MORE

30 Aug 2007
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Author: Alynn Gillespie

Refresher Course...Can-Spam Law Compliance

Following are Can-Spam Compliance Rules bullet points. To read the entire bill, click here. READ MORE

27 Jul 2007
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Author: Alynn Gillespie

Make a Connection Between your Newsletter & SEO

Post completed versions of your newsletters to your website in a resource center area. The posted articles will continue to generate traffic for years as a result of organic searchers. Develop your newsletter content and titles using key words, phrases and crosslinks that would help with SEO (Search Engine Optimization). READ MORE

27 Jul 2007
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Author: Alynn Gillespie

Using the Signup Form

There are many advantages to using our signup form. First of all...it's free! Secondly...We check the email address for errors that cause an email to not be delivered. Most web forms created by website developers never bother to check. When admail's signup form is submitted, our system checks the email address for the @ sign, spaces, double periods, and commas in place of periods--in short, all of the things that can make for an invalid email address. This feature reduces the number of READ MORE

27 Jul 2007
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Author: Alynn Gillespie

Creativity in Email Design - Do's & Don't's

Great ideas for what to do and not to do when designing your emails. READ MORE

12 Jan 2006
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Author: Robert Hicks

Developing Your Email Marketing Program

Here are some tips we've collected that should help in developing your e-mail marketing program. READ MORE

15 May 2005
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Author: Thaddeus Quintin

Uploading Data- tips and Tricks

Admail.net's List Builder is a simple interface to a modern, multi-threaded Relational Database Management System. The Admail.net Upload service is one facet of List Builder, which gives you the ability to add, update, and segregate List Members. READ MORE

14 Feb 2005
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Author: Alynn Gillespie

Email Relevancy and Frequency

Competition... The driving force... Resulting in the need for companies to one-up each other on an almost daily basis. Several companies are revamping, or ramping up, their email marketing strategies. Though the customer is supposed to be the winner, this new deluge of email makes us all losers in the end. Customers are getting tired of all the messages, even though they asked for them. READ MORE

14 Feb 2005
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Author: Alynn Gillespie

Eliminate Spam Complaints (or Keep Them to a Minimum)

Because of the increase in spam, many legitimate companies and organizations unwarrantedly get slapped with the label of spammer. An organization or company may offer its Web site’s visitors registration to an e-mail list or newsletter. Inadvertently, visitors forget that they registered for the service and report the email as spam. READ MORE

14 Dec 2004
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Author: Alynn Gillespie

Trusted Email, It's Imperative

One of every marketer's primary aims is to earn consumer trust. Judging from a recent survey, many marketers need to get the trust issue right. Although trust plays a role in all forms of advertising, it has particular importance for email marketers. READ MORE

14 Oct 2004
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Author: Alynn Gillespie

Opt-In Hints - Grow your List

It's common knowledge in order to be successful online you need build a large, quality list through some type of Opt-In offer. You see them on almost every site you visit, some type of form, whether from a pop-up window or directly on the site itself, that is asking for your name and email address in exchange for some type of offer (newsletter, e-course, free chapter etc.) READ MORE

10 Oct 2004
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Author: Alynn Gillespie

Getting HTML Emails Opened

Many people and e-mail programs now regard HTML e-mails as potential spam. That being said, the issue is "How do we send our enhanced, graphics-rich e-mail with the best chance of being opened?!" The answer is to get subscribers to add senders to their address books, helping ensure e-mail is delivered, not binned by the spam filter. READ MORE

10 Jul 2004
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Author: Alynn Gillespie

How to get the most from your HTML email efforts

If you are sending out HTML e-mails that you have designed, you may be able to improve your ROI and CTR by changing the placement of your content. In print media, people's eyes move in a fairly predictable pattern. If you design an ad with that in mind, the product is easier to read and comprehend. While there are some differences, electronic media operates on the same basic principles. READ MORE

15 Apr 2004
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Author: Alynn Gillespie

Tips to Get Your Campaign Through

Spam has become a major issue and anti-spam services have made an attempt at lessening the problem. If the trend continues more and more companies will be employing spam filtering. As a legitimate opt-in marketer, this means that if you are not careful about the content AND construction of your e-mail campaigns, you may be subjecting your campaigns to undue attention and unnecessary spam filtering. READ MORE

15 Dec 2003
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Author: Thomas Lingenfelter

Do's and Dont's of List Selection

You have your perfect customer model and your ready to move forward with your email campaign. All you have to do is select the appropriate mailing lists to start your campaign, right? Don't you wish it was that easy. List selection is a combination of art and science. Therefore, as in our previous newsletters we have a list of list selection nuggets to help you make the job a little easier: READ MORE

15 Oct 2003
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Author: Thomas Lingenfelter

Six Tips For Email Direct Marketers

These tips cover some essential tips for Email Direct Marketers. Topics cover permission, the From field, unsubscribing, email length, and timing your email delivery. READ MORE

15 Oct 2003
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Author: Thomas Lingenfelter

Helping You To Develop More Effective Email Campaigns!

Current California law, and pending legislation in several other states, indicates that SPAM is rapidly escalating the anxiety level of many Americans. Recipients of e-mail are getting tired of all the unsolicited credit-card debt relief, physical enhancement and adult entertainment messages that are crossing their desktops every day. In attempts to address the situation, legislatures have put forth a patchwork of regulations aimed at SPAM. Unfortunately, legitimate email marketers are being tarred with the same brush as SPAMMERS. Add to this the overabundance of SPAM filtering packages, and you have solutions being introduced that can exterminate legitimate e-mail as well as unsolicited e-mail. The good news is that clearance of this SPAM filtering hurdle is the focus of many internet business interests. The Project Lumos White Paper is a good example. READ MORE

10 Sep 2003
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Author: Thaddeus Quintin

10 Tips for Effective Email Marketing

Simple things that you can do to make your email marketing campaigns more effective. READ MORE

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