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The Admail.net Blog

Posts in the “email marketing” category.

  • 08 Nov 2024
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  • Author: Robert Hicks & AI Content Generator

Maximize Your Reach with an Engaging Newsletter Campaign

Where attention spans are shrinking and competition for visibility is fierce, leveraging an engaging newsletter campaign is essential to maximize your reach. READ MORE

  • 17 Oct 2024
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  • Author: Robert Hicks & AI Content Generator

The Importance of Customer Marketing in Building Strong Relationships

Unlock the power of Direct Marketing strategies to forge enduring relationships with your customers. READ MORE

  • 16 Sep 2024
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  • Author: Robert Hicks & AI Content Generator

Enhance Your Email Marketing Skills

Looking to enhance your email marketing skills? Look no further! Our experienced team is here to help you gain email marketing expertise that will take your campaigns to the next level. READ MORE

  • 04 Sep 2024
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  • Author: Robert Hicks & AI Content Generator

Time to Update Your Holiday Marketing Schedule

The Kids Are Back in School: Time to Prepare Your Holiday Email Marketing and Social Media Schedule READ MORE

  • 26 Jul 2024
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  • Author: Robert Hicks & AI Content Generator

The Cost of Class Action Notifications

Why Admail's Class Action Notifications are More Expensive and Deliver Better Results. READ MORE

  • 30 May 2024
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  • Author: Robert Hicks & AI Content Generator

Building Your Email List: How to Capture and Utilize Email Addresses

In the digital age, building an email list is a crucial aspect of any successful marketing strategy. READ MORE

  • 18 Apr 2024
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  • Author: Robert Hicks & AI Content Generator

MORE Tips for Effective Targeted Email Marketing

One of the most important aspects of effective email marketing is creating valuable lead magnets that attract your target audience. READ MORE

  • 09 Apr 2024
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  • Author: Robert Hicks & AI Content Generator

Tips for Effective Targeted Email Marketing

Email marketing is an essential tool for businesses looking to drive growth and maximize their customer reach. With its targeted approach and personalized communication, targeted email marketing has the potential to make a significant impact on business growth. READ MORE

  • 19 Mar 2024
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  • Author: Robert Hicks & AI Content Generator

Create Customizable Templates for Effective Email Marketing

Effective email marketing is crucial for businesses to engage with their audience and drive sales. One of the key elements of a successful email campaign is the design and layout of the emails themselves. READ MORE

  • 05 Feb 2024
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  • Author: Robert Hicks & AI Content Generator

Optimizing Your Email Campaigns with Effective Management

Optimizing email campaigns is crucial for maximizing engagement, conversions, and return on investment in email marketing. By improving key elements such as subject lines, content, and design, businesses can enhance the effectiveness of their campaigns and achieve better results. READ MORE

  • 18 Dec 2023
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  • Author: Robert Hicks & AI Content Generator

Top 5 Metrics to Track for Email Marketing Success

Email marketing metrics play a crucial role in understanding your campaigns' effectiveness and identifying improvement areas. The top 5 metrics, including delivery rate and click-throughs, provide valuable insights into the success of your email marketing strategy. READ MORE

  • 11 Dec 2023
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  • Author: Robert Hicks

Admail: Elevating Email Marketing for Small Businesses

Admail offers an extensive knowledge base, a library of video user guides, and a friendly live customer support team to help businesses get the most out of their email marketing efforts. READ MORE

  • 21 Nov 2023
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  • Author: Robert Hicks

What is the most effective way to use Need Confirmed in Admail?

If you're looking for a compelling reason to convince your email contacts to opt-in or re-opt-in to your email list (consent of inclusion), consider emphasizing the following key points! READ MORE

  • 26 Jul 2023
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  • Author: Robert Hicks

When is the best time to send my email?

The best time to send your email depends on your target audience, industry, and the goals of your email campaign. READ MORE

  • 03 Apr 2023
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  • Author: Robert Hicks

Can AI Generated Marketing Content Work for You?

I began by submitting to ChatGTP: Email marketing is the topic. What content are consumers of email marketing services responding to? Here are the results. READ MORE

  • 14 Mar 2023
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  • Author: Robert Hicks

The Human Approach to Email Marketing

Unlike other email marketing platforms who make finding personalized support nearly impossible, Admail customers never have to search for a phone number or email to contact the support team, or deal with an over-complicated automated phone system or unhelpful chatbot. Customers always receive personal, one-on-one support when they need it. READ MORE

  • 27 Feb 2023
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  • Author: Robert Hicks

Know Your Audience: The Key To Quality Email

Learn the fundamentals of developing an effective buyer persona and how Admail’s tools can help you create great audience-focused content targeted for the recipients who are most likely to respond to your email campaigns. READ MORE

  • 15 Feb 2023
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  • Author: Robert Hicks

Why Quality Text Content Still Matters in Email Marketing

See how effective email marketing text works to deliver a clear message about your brand, improve audience engagement, and support great multimedia content. READ MORE

  • 23 Jan 2023
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  • Author: Robert Hicks

How Admail Helps Businesses & Marketers Embed Video in Email Content

Admail is on the cutting edge of embedded video in email marketing. See how our proven solutions can help your business grow using the power of video marketing in your email campaigns. READ MORE

  • 28 Dec 2022
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  • Author: Robert Hicks

The Importance of Multimedia in Email Marketing Campaigns

The modern consumer has evolving expectations for the types of content they’ll see in their targeted marketing messages. Learn about the importance of including multimedia elements in email content. READ MORE

  • 12 Dec 2022
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  • Author: Robert Hicks

What To Do When Sending an Email is Not Enough

Bulk emailing is not the only strategy to achieve your open rate targets. Learn how the Admail suite can help you build personal connections with your email list members. READ MORE

  • 06 Dec 2022
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  • Author: Robert Hicks

The Benefits and Challenges of Using Embedded Video in Email Marketing

Embedded video is the next frontier in advanced email marketing. Learn how Admail works closely with our customers to help them implement video into their email marketing strategies. READ MORE

  • 22 Sep 2022
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  • Author: Robert Hicks

Does Your Email List Have the Power and Speed to Reach Your Business Potential?

Learn how Admail’s revamped email marketing tools empower businesses through customizable properties, efficient data management, and more. READ MORE

  • 29 Aug 2022
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  • Author: Robert Hicks

Celebrating Success: How Peachtree Woodworking Supply, Inc. Increased Their Email Open Rate with Admail

Peachtree Woodworking Supply, Inc. has benefited from Admail’s email marketing tools and support since 2005. Learn about how Admail helped Peachtree double its email open rate and more. READ MORE

  • 25 Jul 2022
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  • Author: Robert Hicks

List Management Tools You Can Trust

Email list management tools are an important part of any online marketer's toolkit. In the fourth installment in this series debunking email list myths, we will dispel the misconception that free email list service providers offer enough tools and support for effective list growth and management. READ MORE

  • 08 Jul 2022
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  • Author: Robert Hicks

Smartgroups: Leverage Your Email List With Client–Focused Detail

Email lists are a powerful tool for businesses of all sizes. When used correctly, they can help you remain in contact with current and former clients, promote special offers, and keep your business top-of-mind. But it’s important to target your messages to specific groups within your list to get the most out of your campaigns. Admail's Smartgroups feature is a powerful and unique tool that streamlines and optimizes the process of segmentation. READ MORE

  • 15 Dec 2021
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  • Author: Carolyn Hedley

Keep Your Email List Clean for Better ROI

If you’re having trouble with email engagement, then email list cleaning may be the trick to help. Perhaps you noticed that your open rate is low or maybe your emails aren’t making it to the customers’ inboxes at all! Given the time and effort you put into each email campaign, it can be frustrating to see little engagement. READ MORE

  • 16 Mar 2021
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  • Author: JoAnna Brown

Admail Smart Groups Help Scrub Email List

Research shows up to one-third of your email list will never click on your subject line, completely missing the customized message or offer you’ve designed inside. So, what do you do with the 20 to 30 percent of email recipients that offer you no engagement? Scrub them. READ MORE

  • 02 Feb 2021
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  • Author: JoAnna Brown

Build an Email List with Admail's List Builder

Building an email marketing list can seem daunting. What most marketers don’t realize, is there are tools to support you in gaining and segmenting quality contacts. READ MORE

  • 25 Jan 2021
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  • Author: JoAnna Brown

Small Business vs. Amazon: Win the E-commerce Battle

It's vital for small- to medium-sized businesses to set the prices for their products. Otherwise, giant retailers, like Amazon and Walmart will establish the pricing for you. Email marketing is proven way to grow your business and avoid a complete reliance on Amazon to meet revenue goals. READ MORE

  • 05 Jan 2021
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  • Author: JoAnna Brown

Email Templates: Building the Right Template for Your Audience

If you want to grab the attention of your loyal customers, how you display your marketing email content is important. Content may be the lure that brings more customers to your site, but if you don't put that content in an organized, well-displayed email template, you'll lose your potential customers in the short span of time it takes to skim your message. READ MORE

  • 22 Dec 2020
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  • Author: JoAnna Brown

Avoid the Spam Folder and Slide into the Inbox

What so many marketing managers fail to realize is the best-designed email isn't worth a thing unless the recipient clicks to open the message. READ MORE

  • 08 Dec 2020
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  • Author: JoAnna Brown

How to Build a Better Email Newsletter in 7 Steps

Small to medium-sized business digital marketing must include an email newsletter. This inexpensive way to communicate with your customers is a blank canvas of opportunity, but it must be built right. READ MORE

  • 01 Dec 2020
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  • Author: JoAnna Brown

5 Tips to Overcome the Biggest Hurdles in Email Marketing

Email marketing delivers one of the highest ROIs in the marketing industry, bringing in an estimated $44 for every $1 spent. Understanding the messages that resonate best with your audience and how to finalize the conversion are objectives that take time and research. READ MORE

  • 17 Nov 2020
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  • Author: JoAnna Brown

25 Buyer Persona Starter Questions

Understanding your target audience is the first step in improving your digital marketing efforts. One of the best ways to gather more information to build your buyer persona is to simply ask. READ MORE

  • 10 Nov 2020
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  • Author: JoAnna Brown

Customer Personas: The Ultimate Guide

Understanding the people who support your business is one of the most strategically profitable moves you can make. Building a business customer persona will help you identify the consumers most likely to buy from you. READ MORE

  • 19 Oct 2020
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  • Author: JoAnna Brown

Build a Referral Program Through Email Marketing

With an ROI of $44 for every $1 spent, HTML responsive email is certainly worth your time, but referral marketing is another top producer that’s often overlooked. READ MORE

  • 02 Oct 2020
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  • Author: Robert Hicks

Simple Tips for Effective Email Marketing

Over the past few years, research has continued to prove that there are many benefits to e-mail marketing for business. These benefits are low costs, high conversion rates and detailed tracking. But READ MORE

  • 21 Sep 2020
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  • Author: Robert Hicks

4 Benefits of Using Email Templates for Your Business

A well-designed email can elevate subscriber engagement, gain you higher click-through rates and ultimately increase sales. READ MORE

  • 21 Jul 2020
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  • Author: Robert Hicks

6 Ways to Improve Your Email Open Rates

Targeted email marketing is one of the most effective tools being used by Internet marketers to educate people about their product or service. READ MORE

  • 30 Jun 2020
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  • Author: Robert Hicks

Refresher Course-How Targeted Email Marketing Works

Targeted email marketing is one of the most effective tools being used by Internet marketers to educate people about their product or service. READ MORE

  • 14 May 2020
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  • Author: JoAnna Brown

The Importance of Cyber Security and Your Brand

Cyber security and your brand must go hand-in-hand. You not only want to protect the data you’ve collected and use to market to your target audience, but you also want your customers to know their information is secure anytime they visit your website or social media channels. READ MORE

  • 14 Apr 2020
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  • Author: JoAnna Brown

Coronavirus Marketing: Best Practices For Your Brand

How you handle your brand’s engagement and communicate with your audience during this moment of uncertainty will stay in the minds of your customers. READ MORE

  • 06 Mar 2020
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  • Author: JoAnna Brown

5 Ways To Reduce Customer Friction Points

Identify and solve friction points to make your e-commerce experience better for your customers. READ MORE

  • 11 Feb 2020
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  • Author: JoAnna Brown

The Benefits And Challenges of HTML Email Design

For the average web developer, a custom HTML email may not be too challenging, but for entrepreneurs and business owners custom coding an entire email could present a problem. READ MORE

  • 22 Jan 2020
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  • Author: JoAnna Brown

CCPA Requirements and Compliance Simplified

A breakdown of the California Consumer Privacy Act (CCPA) and what it means for businesses and consumers. READ MORE

  • 07 Jan 2020
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  • Author: Robert Hicks

Planning Your Marketing Strategy For 2020

No matter where you fall on the marketing budget spectrum, creating a strategic plan to promote your brand and build a loyal customer base is key to your success. READ MORE

  • 12 Nov 2019
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  • Author: Robert Hicks

Admail Updates Improve Holiday Marketing Email Design

The Admail.net team is delivering system updates just in time for your holiday marketing email campaigns. READ MORE

  • 31 Oct 2019
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  • Author: JoAnna Brown

How to Build a Brand Part 3: Create and Integrate

In the final part of our "How to Build a Brand series, we're discussing the creation and integration of your branding elements. Your branding elements must match the voice you've developed for your target audience. READ MORE

  • 17 Oct 2019
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  • Author: JoAnna Brown

How to Build a Brand Part 2: Define the Mission

Your brand's success hangs on your abilitye to clearly define a positioning statement that carves our your niche in the market. READ MORE

  • 08 Oct 2019
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  • Author: JoAnna Brown

How to Build a Brand Part 1: Identify Your Audience

We’re breaking down the steps on how to build a brand, promote it, and integrate it into every aspect of your business. READ MORE

  • 27 Sep 2019
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  • Author: JoAnna Brown

Improve Email Marketing With Video

It's no secret that video is one of the most effective marketing tools available today. With one-third of all online activity spent watching videos, it's easy to see why incorporating video in your marketing emails is an effective tool in increasing your conversion rate. READ MORE

  • 10 Sep 2019
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  • Author: JoAnna Brown

How To Solve The Top B2B Email Marketing Challenges

45% of B2B marketers say email is the most effective digital marketing channel they use. What about the other 55%? READ MORE

  • 10 May 2018
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  • Author: Robert Hicks

7 Email Marketing practices to leave behind!

Take a few minutes and review the top seven practices that marketers need to quit. READ MORE

  • 16 Mar 2018
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  • Author: Robert Hicks

Tuesday May Not Be the Best Day for Email

Sending email on the weekend may change who sees your campaign READ MORE

  • 16 Feb 2018
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  • Author: Robert Hicks

Ideas for Email Marketing

To help get the wheels turning, here are some ideas to inspire or improve your next email marketing campaign. READ MORE

  • 25 Jan 2018
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  • Author: Robert Hicks

7 Points to Follow when Developing a Business Plan

Prepare a business plan for 2018 and beyond to ensure you're not wasting time or money. READ MORE

  • 07 Jul 2017
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  • Author: Mason Mordue

Software To Create A Professional Email Campaign

Learn how to use email campaign software to create a professional email marketing campaign for different purposes and engage more customers. READ MORE

  • 14 Jun 2017
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  • Author: Robert Hicks

How to Sell in Your Emails

You’re not writing emails just for fun, are you? As a business owner or marketer, you have to sell to stay in business, whether you like it or not. READ MORE

  • 18 May 2017
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  • Author: Robert Hicks

Your Email's Been Opened. Now What?

How do you keep a reader's attention? How do you keep them reading? Follow these tips to captivate their attention READ MORE

  • 26 Apr 2017
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  • Author: Robert Hicks

Best Practices for Testing Your Email Marketing

Know your audience, use sound testing methodologies, and use a variety of test ideas to make your campaigns more effective. READ MORE

  • 24 Mar 2017
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  • Author: Robert Hicks

MMM: Multichannel Mobile Marketing, Today’s Direct Marketing

Mobile is a critical strategy for In-Store Retail. In today’s marketing strategy you need to include email, social media, web, and SMS. More than ever before, you must have a plan. READ MORE

  • 06 Feb 2017
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  • Author: Joyce A. Miller

What is SEA Rule 17a-4? A summary

SEA Rule 17a-4 requires for Records to be preserved by exchange members, brokers and dealers for a minimum of three years. This article will briefly discuss three of the components: Electronic Structured Metadata; Archive Recommendations; and Misinformation. READ MORE

  • 12 Jan 2017
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  • Author: Robert Hicks

2017 Email Trends and Requirements

Changing demands in email clients require special email marketing tools. READ MORE

  • 13 Dec 2016
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  • Author: Andrea Moulding

Troubles With Tracking

Click tracking in Admail’s AccuTrak tool is a great way to track the engagement of your subscribers, but what happens when the numbers don't add up? READ MORE

  • 01 Aug 2016
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  • Author: Robert Hicks

Customer Retention Email Strategies

It’s a mistake to believe that your email marketing efforts end once you have converted visitors into paying customers. In fact, it is only the beginning. READ MORE

  • 21 Apr 2016
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  • Author: Robert Hicks

3 Advantages of a Content Based Email Marketing Campaign

One of the best uses of an email campaign is to inform the reader. READ MORE

  • 17 Mar 2016
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  • Author: Robert Hicks

6 Tips to Building an Email Marketing Campaign

If you don't currently have an email marketing campaign planned out, then you should strongly consider implementing one. READ MORE

  • 07 Mar 2016
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  • Author: Robert Hicks

Simple Tips for an Effective Email Marketing Campaign

When it comes to online marketing, email marketing is one of the oldest strategies - and it also continues to be one of the most effective strategies. READ MORE

  • 17 Feb 2016
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  • Author: Robert Hicks

The Best Practices for Email Management

Email marketing has long been one of the most effective forms of online marketing. Out of all the online marketing strategies that you are probably using, email marketing has one of the highest return on investments out of any of them. READ MORE

  • 26 Jan 2016
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  • Author: Robert Hicks

The Challenge of Managing Email

Many pundits believe that email is becoming less important as other communication methods like social media and texting become more popular; while this may be true, email will still be an effective marketing tool for the foreseeable future. READ MORE

  • 21 Jan 2016
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  • Author: Robert Hicks

8 Ways to Grow Your Business through Email Management

Email management is a key factor in reaching new audiences and expanding your customer base. A well managed email marketing campaign is an easy and cost effective way to make thousands of impressions. Here are eight tips for growing your business with email management READ MORE

  • 17 Dec 2015
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  • Author: Robert Hicks

What is Email Hash, Anyway?

Every decade or so, a new technology comes along that changes everything. Any marketer who has been around knows that email marketing is still one of the most efficient and cost-effective forms of marketing today. Right now hashed emails are becoming the standard for email marketing. READ MORE

  • 08 Dec 2015
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  • Author: Robert Hicks

Email Marketing: What Works & What Doesn’t?

Email marketing is a vital component to your overall marketing strategy. In order to sustain a successful email marketing campaign your top priorities are keeping your subscribers happy and to build your brand. Finding this delicate balance can be quite difficult which is why we have compiled a list of ideas to keep your list from performing at its best. READ MORE

  • 01 Dec 2015
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  • Author: Robert Hicks

How Email Marketing Services Can Improve Holiday Sales

While it is still too early to put up those winter holiday decorations, it is about time to start planning an email marketing campaign for your small businesses. Of course, nearly every other business in the country is also gearing up for the holiday push, so it is important to generate an email marketing campaign that stands out from competitors. READ MORE

  • 23 Nov 2015
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  • Author: Robert Hicks

Improving Bounce Management and Email Delivery!

Email marketing may be the golden ticket for your business. According to a 2014 report by McKinsey and Company, a global management consultant firm, email is almost 40 times more effective in helping businesses acquire new customers than Facebook and Twitter combined. READ MORE

  • 28 Sep 2015
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  • Author: Robert Hicks

How to Maintain a Clean Email Marketing List

Email marketing has become a standard to almost every business. As it evolves, inboxes are becoming inundated with emails and subscribers are becoming intuitive leaving many emails unread. In order to maintain a healthy email list, businesses and marketers need to home in on whom to target and assess the value of every email campaign. Adding names to a list is simply not enough. If users unsubscribe to a list and emails are never opened, you run the risk of being flagged as spam and decreasing your ROI. Here are some tips for maintaining a clean email marketing list. READ MORE

  • 31 Aug 2015
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  • Author: Robert Hicks

3 Steps To Define Your Target Audience

With the current social media driven culture, consumers have more choices than ever. Utilizing social media and email marketing to leverage a brand is essential in today’s market. Connecting with people through media outlets provides businesses the opportunity to syndicate content around the clock. READ MORE

  • 17 Jul 2015
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  • Author: Robert Hicks

Five Critical Components to Successful Email Marketing

Email marketing can be a powerful way for a business to promote itself and boost sales, the Direct Marketing Association estimates that email marketing results in roughly $40 of sales for every $1 spent. READ MORE

  • 01 Jul 2015
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  • Author: Robert Hicks

Extend Your Email’s Reach With Social Media

Since their inception, the Internet and email have revolutionized how consumers and businesses interact. With social media continuing to gain popularity with consumers of all ages, most email service providers social interactions such as likes, comments, shares and retweets. READ MORE

  • 18 Jun 2015
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  • Author: Robert Hicks

21 Words to Make Your Email Subject Lines Irresistible

First impressions make a huge impact in life, just like in email marketing. Here are some of the best words that will make your subject lines attractive for your subscribers! READ MORE

  • 26 May 2015
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  • Author: Robert Hicks

The Failure of Google Analytics

Analytics software, such as Google Analytics, has provided a lot of advantages to countless different companies seeking to get more out of their websites, emails and other online content. That being said, there are some downsides, and reading too much into this sort of analysis can be dangerous. The results are often misleading and fail to represent the totality of the situation. Unfortunately, far too many businesses fail to take this into consideration, and the result are unwise, costly READ MORE

  • 22 May 2015
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  • Author: Robert Hicks

How to Integrate Social Media with Email Marketing?

From Facebook to Google to Youtube, the internet and social media has changed the way consumers make purchasing decisions. Gone are the days where consumers made a choice to purchase a product or service based on a newspaper or television ad. Nowadays consumers are using social media and search engines to find the products and services they need. Which is why it is vital for marketers to take advantage of these new mediums to create campaigns that work by creating cross-platform promotions that READ MORE

  • 21 Apr 2015
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  • Author: Robert Hicks

8 Tips that Turns Email Marketing into a Lucrative Venture

Marketers who wish to connect and communicate to millennials should look at moving some of their marketing budget into mobile advertising and email marketing. A study conducted in 2010 indicated that millennials outpace older generations in mobile use. READ MORE

  • 24 Mar 2015
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  • Author: Robert Hicks

Email Marketing Continues To Make A Big Impact

Recently marketing experts have cited significant changes in the email marketing sector. From its role as a unique and specialized medium for marketing communications, emails have evolved to become an integral part of marketing campaigns across industries in about a decade and a half. Some of the factors that are contributing to the evolution of both email marketing and those that provide email marketing services are as follows: READ MORE

  • 18 Mar 2015
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  • Author: Robert Hicks

How to Get People to Read Your Email

If you’re like the millions of people who are inundated with personal and professional emails flooding your inbox on a daily basis, you understand how prolific email marketing has become. For those who work in the world of email marketing, the industry continues to evolve as new challenges continue to rise. What makes an email marketing campaign successful? A successful email marketing campaign resonates with the interest and needs of its target audience encouraging them to take decisive READ MORE

  • 11 Mar 2015
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  • Author: Jim Davidson

4 Ways to Stop Annoying Your Subscribers

Your email marketing program may work for most of your subscribers, but may still be annoying a few of them. Here are some tips for keeping everyone happy. READ MORE

  • 19 Feb 2015
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  • Author: Robert Hicks

Creating Email with Responsive Design is Now Possible

Admail.net is releasing a beta version of its Email Builder with responsive design tools. READ MORE

  • 04 Feb 2015
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  • Author: Robert Hicks

Admail has a new sister company...

…Ad411.today offering search engine optimization, pay per click, web design, and additional online marketing. READ MORE

  • 12 Jan 2015
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  • Author: Ayaz Nanji

The Most Important Elements of an Email Campaign

Email marketers say having quality data/lists is the key to successful email campaigns, according to a recent report from Howling Mad. READ MORE

  • 10 Dec 2014
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  • Author: EDMdesigner

Should You Use FREE in Your Subject Lines?

NO EXCERPT READ MORE

  • 13 Oct 2014
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  • Author: Robert Hicks

List Builder and Admail’s Database Target Filters

Many Admail.net customers have special data fields that help them target their customers within their database. To help customers who don’t have the time or financial resources for custom API development, Admail offers Target Filters, a tool specifically designed to query and distribute information to specific customers. READ MORE

  • 13 Oct 2014
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  • Author: John Pollard

7 Reasons to Encourage Subscribers to Reply to Your Emails

Mailbox providers are increasingly measuring the levels of engagement that subscribers have with your email in their filtering decisions. One of the best forms of engagement that a subscriber can have with you via email is a simple reply. Why a reply matters is that in the eyes of a mailbox provider a reply means the subscriber (in most cases) has a relationship with you as a sender which in turn helps the mailbox provider have more trust in your brand and email program. When a mailbox provider READ MORE

  • 25 Sep 2014
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  • Author: Robert Hicks

Some information and trivia for serious email marketers!

The first email ever was sent by Ray Tomlinson in late 1971. | 91% of consumers use email at least once a day. | In 2014, 247 billion emails are sent every day. READ MORE

  • 15 Sep 2014
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  • Author: Robert Hicks

Put Away Last Years Play Book…

Put away last years play book and get to know your customers! Each customer and campaign is different – what worked yesterday may not work today and vice versa. Touching base with your clients regularly and closing the feedback loop when it comes to performance are just some of many ways you can maintain engagement with your past, present and future clients. READ MORE

  • 13 Aug 2014
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  • Author: Robert Hicks

Gmail is making email marketers sweat again

Gmail is making email marketers sweat again. In the last 12 months alone, the introduction of Tabs caused all-out panic, image caching recalibrated open rate baselines, and grid view caused rendering concerns. Now Gmail is following up with a partial rollout in March of a highly visible native unsubscribe link with a wider rollout, which they announced yesterday. READ MORE

  • 12 Mar 2014
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  • Author: Robert Hicks

How to Warm Up a Dedicated IP Address

Email deliverability can be a complex task, but it’s not impossible if you have the right information. Our goal at Admail.net is to ensure that you have all the tools and intelligence available to help your email get delivered. Sometimes, the devil is in the details and many of those details revolve around your IP address. This post will help guide you through the initial sending of email over a new IP address without experiencing delays or delivery failures. READ MORE

  • 10 Mar 2014
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  • Author: Robert Hicks

Deliverability Challenges Faced By B2B Marketers

All marketers face a challenge when it comes to delivering emails, but it is an even bigger issue for B2B marketers. This is because they are forced to meet a set of unique deliverability rules for each domain in databases filled with hundreds of different sets of rules. On the flip-side B2C marketers probably have a database laden with freemail accounts (Yahoo, Hotmail, Gmail, etc). They can resolve issues with individual providers and settle any problems with a huge portion of their list with READ MORE

  • 29 Jul 2013
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  • Author: Dan Lukens

Outlook 2013: Still a Nightmare for Designers

Outlook 2013 has arrived and with it many email designers had hoped that Microsoft would reform some of their old layout breaking ways. The consensus is, unfortunately, that they have not moved in a particularly positive direction as far as rendering email is concerned. Microsoft is still using Word to render email and they continue to ignore many email rendering standards causing marketers and designers everywhere to pull out their hair. We've been digging into the Outlook 2013 program and READ MORE

  • 22 Jul 2013
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  • Author: Dan Lukens

Five "Secrets" to Sending Successful Email

Sometimes being "digital marketing" makes email seem like a new and complicated way to market a business, but the truth is that email marketing is by no means a new territory. Marketers have been leveraging email as a marketing tool since the early days of the internet. There are hundreds, if not thousands, of blog posts, white papers, books, and every other type of guide on how to send successful email marketing campaigns. Each inevitably gives a different flavor of advice tempered with their READ MORE

  • 29 May 2013
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  • Author: Dan Lukens

Our Philosophy on Responsive Design for Email

Designing email for a mobile market is among the most pressing issues in email marketing today. This is an obvious truth for everyone in the email marketing business, but the question you are probably asking yourself is, "How do I deal with it?" To have success with email marketing, your message must be attractive and functional on many platforms. The number of users reading email on their mobile devices is already at a substantial 40% (at least), a percentage that we believe will continue to increase. READ MORE

  • 17 Sep 2012
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  • Author: Dan Lukens

The Harvard Business Review: "Email Marketing is King."

In a recent article in the Harvard Business Review, an author outlines why he believes email marketing is still the king of the marketing world. READ MORE

  • 21 Aug 2012
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  • Author: Dan Lukens

Does HTML5 Bring Hope for Video in Email?

Video is a great tool for online marketing. It grabs audience attention and can deliver information in dynamic and exciting ways while requiring a minimal amount of effort on the part of the consumer. These reasons make it easy to understand why email marketers have been searching for a way to implement video effectively in email for years. Unfortunately, though many attempts have been made, even the most valiant efforts produced results that were unreliable at best. The technology hasn't been READ MORE

  • 10 Aug 2012
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  • Author: Dan Lukens

Strategize Your Email Marketing on Customer Relations

Any good marketer knows the importance of having an in-depth understanding of his/her target audience. They use the knowledge about their potential customer base to create targeted messages and to appeal to what is important to their unique market. If you are starting, or planning to start, sending bulk email, you have to become a marketer as well. Whether or not you have formal marketing education or experience is irrelevant, you and you alone are the expert on your business and your READ MORE

  • 10 Aug 2012
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  • Author: Dan Lukens

Sending to Public Data Lists

So you've found a publically available list on the internet. It seems to be a group of individuals that would be interested in your product. It would be very easy to grab the data and send out to this list. READ MORE

  • 31 May 2012
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  • Author: Dan Lukens

Email Marketing is Alive and More Relevant than Ever

"Your company can't afford to be left behind as technology marches swiftly forward." It's a notion that has created a climate of fear in some marketers. The poor souls who toss and turn at night, constantly worrying about the next big thing and struggling endlessly to keep up with swiftly changing marketing technology. There can be value in attempting to stay ahead of the tech trends, but it's folly to abandon stable, proven, and effective marketing techniques that are still working. Being an READ MORE

  • 25 May 2012
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  • Author: Dan Lukens

Make QR Codes Work for You

If you prefer to watch the video version of this blog post, it is available here. READ MORE

  • 10 May 2012
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  • Author: Dan Lukens

List Degradation Over Time

No matter how well crafted and researched your email marketing campaign is, it's inevitable that you will lose list members over time. Quality of messaging and popularity of product can play a part in how quickly or slowly this degradation occurs, but it will happen. When sending to a new list, marketers often lose a large portion of their members over the first few mailings. The likelihood of this is dependent on the quality and source of your list. People get bored and interests change, it's READ MORE

  • 03 Apr 2012
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  • Author: Dan Lukens

The Problems with Yahoo Addresses

One of the truths of email marketing is that, for a variety of reasons, email domains can very greatly in their reliability. Different domains have unique demographics and functionality that can make the addresses more or less valuable. Free email addresses are typically of the lowest quality, likely due to the fact that they are easy to obtain and can be thrown away at a moments notice with no consequence to the user. Some of the most common free email domains are hotmail.com, yahoo.com, and READ MORE

  • 28 Mar 2012
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  • Author: Dan Lukens

Our Recent Work with Subaru

We recently worked with Subaru to recreate one of their print ads for email. We also integrated QR codes and personalization for individual customers so they could quickly and easily access their information. The results were awesome, with open rates as high as +30%! Here's a small example of what they ended up with! If you'd like to work on a project directly with us, just give us a call. Our number is 800-479-6233, we will help you strategize your campaign and put all the mechanics in place. READ MORE

  • 11 Jan 2012
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  • Author: Dan Lukens

Admail QR Code Tools a Hit with Distributors at PPAI 2012

QR Codes have continued to increase in popularity as smartphone usage has increased throughout the world. This new way of connecting with customers has already shown great potential and is still growing. QR Codes have proven to be extremely versatile and a great way to help businesses and organizations improve their customer contact, visibility, and sales. READ MORE

  • 15 Sep 2011
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  • Author: Dan Lukens

Improve the Content of Your Email

Not seeing the results you need from your email campaign? An increased focus and dedication to your content may be the answer you need to get your email marketing off the ground. READ MORE

  • 22 Aug 2011
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  • Author: Dan Lukens

Junk Mail vs. Bounces

Confused by the results of your email campaign? Wondering what the difference between a message going into junk or bouncing? The two are far different and understand that difference is crucial in understanding your campaign results. READ MORE

  • 20 Jul 2011
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  • Author: Dan Lukens

Methods of Creating an Email: HTML or Template?

Choosing the method of creating your email is an important step it your campaign creation process. With Admail, it's easy to create a message with our templates, but if you have the HTML experience to create your own, you're welcome to do that as well. READ MORE

  • 14 Apr 2011
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  • Author: Dan Lukens

Be prepared to overcome these email marketing hurdles.

At Admail.net, we feel that it is our responsibility to aid our customers in navigating the complicated rules of email marketing while educating them about the possible dangers and pitfalls. READ MORE

  • 08 Mar 2011
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  • Author: Dan Lukens

Focus on Permission

The word "opt-in" has been abused for far too long in the email marketing industry. Misuse of this phrase by list vendors and senders has led to it no longer represent a good faith relationship between sender and customer. The definition is now far too vague and encompassing, creating problems and breeding lack of trust. Originally, opt-in was created to define that an list member had given their permission to a email marketer to send them specific information. Unfortunately, the perception of READ MORE

  • 16 Feb 2011
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  • Author: Dan Lukens

The Mystery of Open Rates: What affects yours?

How much weight should you put behind open rates? Have they changed over the years? How can I use them now? I'll answer these questions and few more in an exploration of open rates from Admail.net. READ MORE

  • 04 Feb 2011
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  • Author: Dan Lukens

A good database isn't just valuable, it's priceless.

The biggest hurdle in email marketing is getting your hands on a good database. We frequently have issues with our customers who want to buy, or have already bought, an email list or database that turns out to be garbage. Buying a list is very dangerous territory. There's a very good chance that you'll waste your money or get yourself in a lot of trouble. We've been advocating organically built lists for many years. The worth of a good list is not to be underestimated, it's a priceless READ MORE

  • 06 Jan 2011
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  • Author: Dan Lukens

Integrating Social Media and Email Marketing

Social media has become an integral part of online marketing strategy. It's a fantastic way to connect with your customers through the circles that they travel rather than through traditional advertising forums. READ MORE

  • 25 Oct 2010
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  • Author: Dan Lukens

Start planning for holiday e-mail campaigns today!

The holiday season is the best time to start your email marketing campaigns. Customers are already in the buying mood and you have ample opportunity to collect addresses and to create sales to improve your ROI. READ MORE

  • 07 Oct 2010
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  • Author: Dan Lukens

The Importance of Frequency in Email Marketing

Email marketing is never an exact science, it's all about the relationship with your list members. One of the most important factors in maintaining that relationships is maintaining the appropriate email sending frequency. Admail.net can help you figure out how to regulate your bulk email campaigns. READ MORE

  • 22 Sep 2010
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  • Author: Dan Lukens

Whip Your Newsletter Into Shape With These 4 Pro Tips!

Email marketing can be very difficult. We all want to send out a good newsletter when we send out a mass email but many times we just get into bad habits. If you want to have more success and ROI from your bulk email campaign, start by following these four tips. READ MORE

  • 03 Aug 2010
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  • Author: Dan Lukens

Strategies for Regaining the Attention of your Email List

When your email marketing list goes cold, what recourse can you take? Admail.net outlines some of the ways that marketers can spruce up their emails and regain the attention of their recipients. READ MORE

  • 02 Aug 2010
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  • Author: Dan Lukens

Making the Most of your Campaign Statistics

The statistic your get from your email marketing campaign can be more the just a measure of your success! Admail.net can tell you how you can utilize these statistics to not only measure your success but to actually improve it. READ MORE

  • 19 Jul 2010
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  • Author: Dan Lukens

Stop Calling Your Campaign an Email Blast

Exploring the term "email blast" and speculating as to why the email marketing community should no longer use it in their everyday language. READ MORE

  • 09 Jul 2010
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  • Author: Dan Lukens

The Golden Rule Approach to Email Marketing

A brief look at some of the best ways to improve your email marketing strategies by simply following common sense techniques. READ MORE

  • 22 Jun 2010
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  • Author: Dan Lukens

Integrating Social Media for More Effective Email Campaigns

Email campaigns are a great way to communicate with your contact list. Whether you are advertising or sending news updates about a group or organization, email is an effective tool for presenting information. Email isn't the only way you should be reaching your recipients online however. READ MORE

  • 31 Mar 2010
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  • Author: Dan Lukens

Text Email or White-Paper Template?

Ever wonder if you should use an HTML email template or a plain text email for your simple email campaigns? Admail discusses the pros and cons of the two formats on the Admail blog. READ MORE

  • 22 Feb 2010
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  • Author: Dan Lukens

12 Email Marketing Best Practices From Admail.net

A comprehensive guide to effectively communicating through email marketing. This post is collection of best practice tips and advice developed by the email marketers at Admail.net over a period of 15 years. This is a great beginners guide for any email marketer. READ MORE

  • 18 Jan 2010
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  • Author: Dan Lukens

The Open Rate: What does it all mean?

When confronted with statistics like open rates do you really understand what it all means? If you don't, you should. Be educated about your statistics and avoid analytic paralysis in your email marketing campaign. READ MORE

  • 11 Jan 2010
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  • Author: Dan Lukens

Simple HTML Code Every Email Marketer Should Know

Easy to use and remember html code that can be helpful in any marketer's tool chest. READ MORE

  • 24 Dec 2009
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  • Author: Dan Lukens

Upcoming Holiday "Gifts" In Email Builder 2.0

Email Builder 2.0 is coming and its a holiday treat that all of our customers are bound to love! READ MORE

  • 14 Dec 2009
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  • Author: Dan Lukens

Reprogram Your Brain To Send Good Emails: Use Thumbnails

When you send out an email campaign, use your head! There are several ways to improve the deliverability of your html emails, one of them being using appropriately sized images. Using images that are very large is a red flag for spam filters and makes the emails less appealing and harder to load. READ MORE

  • 07 Dec 2009
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  • Author: Dan Lukens

Largely overlooked ways to improve your email readership

An instructional post describing how to improve the result of any Admail.net email marketing campaign by getting on your recipients contact list and by using familiar branding. READ MORE

  • 12 Nov 2009
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  • Author: Dan Lukens

7 Rules for Designing Your Email for Mobile Devices

7 fast and easy ways to design your emails to be compatible with mobile devices. READ MORE

  • 30 Jun 2009
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  • Author: Robert Hicks

Why Buying a List can be a Bad Idea!

Buying a list of emails to send email marketing to can be enticing because it's easy, but the negative consequences are not worth the trouble in the end. READ MORE

  • 07 Apr 2008
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  • Author: Alynn Gillespie

FBLs and ISP Management Techniques Explained

A Feed Back Loop (FBL) is a direct data feed that is sent to an email sender when the recipient presses the "Junk" or "Spam" button. The benefit is that the email sender can clean their subscriber data, allowing them to maintain their reputation with Internet Service Providers. READ MORE

  • 21 Nov 2007
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  • Author: Alynn Gillespie

DM News 2007 Edition of Essential Guide to E-Mail Marketing

I waited with anticipation for the DM News 2007 Essential Guide to E-Mail Marketing and they did not disappoint. The guide is packed with advice from industry experts and you'll find many articles on effective practices for reaching the consumer's inbox--beginning with building your list, relevancy of your message, targeting consumers, your creative, higher conversion rates, and much more. All this and in time for the holiday email campaigns! You can download the guide as a PDF file right READ MORE

  • 19 Oct 2007
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  • Author: Alynn Gillespie

The Value of Admail.net's Signup Form and Welcome Email

Do you utilize Admail.net's signup form? If not, you're losing a great opportunity! Our signup form will automatically add list members to your database, while gathering pertinent information about your list members' wants, needs and preferences. READ MORE

  • 26 Sep 2007
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  • Author: Alynn Gillespie

The Challenges of Web Writing

If you manage a web site or write for online email campaigns this article is for you. Many of our clients already have their own web site or are planning to develop one in the near future. If you’re not posting your campaigns to your web site, you are missing a great opportunity to get your message out. Go global 24-7-365. READ MORE

  • 26 Sep 2007
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  • Author: Alynn Gillespie

Engaging Your Customer

Why not open your web site to customer involvement? The best results come from making customer interaction part of your overall marketing strategy. READ MORE

  • 30 Aug 2007
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  • Author: Alynn Gillespie

How to Measure Campaign Results

When you send out an email campaign, there are a number of statistics that come into play. READ MORE

  • 27 Jun 2007
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  • Author: Alynn Gillespie

How To Avoid Spam Filters... There Are No Magic Bullets

You may be subjecting your campaigns to undue attention and unnecessary spam filtering. Most spam filters use a concept of a "weight" or "score" to decide if the email you're sending is spam. The higher the score, the higher the chance that the message is spam. Like golf, you want the lowest score possible. READ MORE

  • 28 Feb 2007
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  • Author: Robert Hicks

Affiliate Email Marketing

First what is affiliate marketing? It is the use by one Web site of other Web sites or in this case emailers to help market the first site's products. Typically, revenue is shared by the affiliate merchant—the Web site or email marketer featuring an ad or content designed to drive traffic to another site (the advertiser's)--with the affiliate receiving a fee based on the amount of traffic generated or orders received. It is thought that Amazon.com created the first large scale affiliate READ MORE

  • 14 Jan 2006
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  • Author: Robert Hicks

Concerns Raised by Experts

E-mail marketing experts have raised concerns about the quality of e-mail marketing and some poor practices in the field. These issues include personalization, SPF identification, 100% controlled e-mail bounces for better list hygiene, controlling how much e-mail going out on a single Interenet Address, e-mail templets that don’t contain nested tables. All of these issues are addressed by our team at Admail.net and continue to be at the top of our priority list. READ MORE

  • 12 Jan 2006
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  • Author: Robert Hicks

Developing Your Email Marketing Program

Here are some tips we've collected that should help in developing your e-mail marketing program. READ MORE

  • 14 Oct 2005
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  • Author: Thaddeus Quintin

Confirm Your Reality

"Real isn't how you are made," said the Skin Horse. "It's a thing that happens to you." --The Velveteen Rabbit READ MORE

  • 14 Sep 2005
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  • Author: Robert Hicks

Signup Now! Tips for Effective Signups

Studies currently show the top right corner is the best location to place your newsletter signup link, button or field. Although what is best for your needs should be answered by you, not a GURU or Marketing MAVEN. The following are tips and suggestions; Take your time digesting them-- it's your business. READ MORE

  • 14 Jul 2005
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  • Author: Thaddeus Quintin

Sign Ups and You

Now that you have a regular electronic mailing, how do you keep it growing? Normal attrition will slowly eat away at your list, so a steady stream of new List Members will help keep your numbers up. READ MORE

  • 14 Jun 2005
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  • Author: Thaddeus Quintin

Email is Not the Web

Most of us read email every day. The vast majority of us write email every day as well. We compose quick notes to our bosses, convey information to our clients, and update our loved ones on current events. READ MORE

  • 15 May 2005
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  • Author: Thaddeus Quintin

Uploading Data- tips and Tricks

Admail.net's List Builder is a simple interface to a modern, multi-threaded Relational Database Management System. The Admail.net Upload service is one facet of List Builder, which gives you the ability to add, update, and segregate List Members. READ MORE

  • 15 May 2005
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  • Author: Thaddeus Quintin

The "Customer Service" Address

One of the great things about email is the "Reply" button. With one click, you can create a response without looking up a single address. It's very easy and very natural and an integral part of the email experience. READ MORE

  • 15 May 2005
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  • Author: Thaddeus Quintin

Is Email Marketing Still Viable?

The answer is yes! READ MORE

  • 14 Mar 2005
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  • Author: Alynn Gillespie

Concerns of Older Lists

Many companies collect customer and prospect email addresses as a matter of course. Most are careful to obtain permission to use those addresses for marketing purposes. Those addresses are added to a database... and there they remain. Along come the marketers that classify and segment users to send targeted offers and promotions. Unfortunately, this campaign-driven, target-oriented approach can lead to some addresses not receiving any messages for months, even years. READ MORE

  • 14 Feb 2005
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  • Author: Alynn Gillespie

Tips for Growing your List

You always want to bring in new opt-in subscribers, enough, at least, to replace the e-mail addresses lost each month (via hard bounces and unsubscribes). Hopefully you bring in more, so the list grows. Here are some tips for deeper analysis and really identifying where you can boost opt-ins. READ MORE

  • 14 Feb 2005
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  • Author: Alynn Gillespie

Email Relevancy and Frequency

Competition... The driving force... Resulting in the need for companies to one-up each other on an almost daily basis. Several companies are revamping, or ramping up, their email marketing strategies. Though the customer is supposed to be the winner, this new deluge of email makes us all losers in the end. Customers are getting tired of all the messages, even though they asked for them. READ MORE

  • 14 Feb 2005
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  • Author: Alynn Gillespie

Eliminate Spam Complaints (or Keep Them to a Minimum)

Because of the increase in spam, many legitimate companies and organizations unwarrantedly get slapped with the label of spammer. An organization or company may offer its Web site’s visitors registration to an e-mail list or newsletter. Inadvertently, visitors forget that they registered for the service and report the email as spam. READ MORE

  • 14 Jan 2005
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  • Author: Alynn Gillespie

Missed Opportunities?

In Internet Retailer magazine, a Mike Adams survey of 1,057 legitimate e-mail marketers had an alarming statistic--36 percent of those surveyed had valid opt-in rights and didn't send a single e-mail. Poor business practice? You bet. These e-tailers obtained e-mail addresses and the permission to market to them, but never followed through. Possible reasons? READ MORE

  • 14 Dec 2004
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  • Author: Alynn Gillespie

Blocked Email Images

An estimated 95 percent of all commercial email messages are sent in HTML or in a multipart (combined HTML and text) format. Most e-mail includes at least a single external image, even if it's the open-tracking image, a clear, one-pixel GIF image used to track whether an e-mail has been opened. READ MORE

  • 14 Nov 2004
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  • Author: Thaddeus Quintin

Marketing to Your Customers

For the past decade, phrases like Customer Marketing, One-to-One Marketing, and Relationship Marketing have been at the top of the buzz-list in the marketing world. The concept these words convey is simple- the customer should be the center of your marketing program and you should deliver what they want, when they want it. When this is done right, it affects the customer's loyalty and willingness to remain a customer. READ MORE

  • 14 Oct 2004
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  • Author: Alynn Gillespie

Blocked Email Images, A New Trend

If an e-mail clients blocks images by default, such as Outlook 2003, a recipient can read an entire message either in the message preview pane or when it's opened, but no images will be shown and neither will the message be counted as opened. READ MORE

  • 10 Oct 2004
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  • Author: Alynn Gillespie

Getting HTML Emails Opened

Many people and e-mail programs now regard HTML e-mails as potential spam. That being said, the issue is "How do we send our enhanced, graphics-rich e-mail with the best chance of being opened?!" The answer is to get subscribers to add senders to their address books, helping ensure e-mail is delivered, not binned by the spam filter. READ MORE

  • 10 Sep 2004
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  • Author: Alynn Gillespie

The Five Issues that Persuade Recipients

Whenever an e-mail recipient opens your mail, they consciously or subconsciously deal with five issues until they're satisfied. These five issues will either induce the recipient to take the action you want them to take, or a lack of satisfaction may push them to the next e-mail. None of these five issues is easy to measure. None has objective factors that are easily influenced. But all are nonetheless key to converting click-throughs. Whenever a campaign doesn't perform as hoped, ask yourself which one (or more) of the five issues held them back. READ MORE

  • 10 Sep 2004
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  • Author: Alynn Gillespie

Rethink When to Send Campaigns

We have all learned the best day to deliver correspondence is Tuesday. The reason... Tuesday is the lightest day for mail delivery and therefore your piece is less likely to get lost in the barrage. This thinking has transcended from conventional marketing to e-marketing and while it worked in the beginning, the time has come for a shift in the paradigm. Why? If it's common knowledge for marketers, it's common knowledge for spammers too. READ MORE

  • 15 Jul 2004
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  • Author: Alynn Gillespie

The black and white of blacklists versus whitelists

Spam is something that is not likely to disappear anytime soon, lets face it, it's a way of life. To try and combat the problem some ISPs and users alike have opted to employ spam filtering software. Most of this software makes use of some sort of blacklist and/or whitelist, but what are they and how do they work? READ MORE

  • 15 Apr 2004
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  • Author: Alynn Gillespie

Tips to Get Your Campaign Through

Spam has become a major issue and anti-spam services have made an attempt at lessening the problem. If the trend continues more and more companies will be employing spam filtering. As a legitimate opt-in marketer, this means that if you are not careful about the content AND construction of your e-mail campaigns, you may be subjecting your campaigns to undue attention and unnecessary spam filtering. READ MORE

  • 15 Dec 2003
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  • Author: Thomas Lingenfelter

Do's and Dont's of List Selection

You have your perfect customer model and your ready to move forward with your email campaign. All you have to do is select the appropriate mailing lists to start your campaign, right? Don't you wish it was that easy. List selection is a combination of art and science. Therefore, as in our previous newsletters we have a list of list selection nuggets to help you make the job a little easier: READ MORE

  • 15 Dec 2003
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  • Author: Alynn Gillespie

Choosing Customers That Will Keep Coming Back

Drilling down and mining the best prospects for email campaigns has become the holy grail of today's direct marketer. While the cost of direct email marketing is much lower than conventional direct mail marketing, the need to get the most bang for you marketing dollar is still a priority. Therefore, you want to ensure that you have chosen your target audience wisely and that you have set realistic benchmarks for your campaign. This entails more than writing the perfect marketing message or READ MORE

  • 15 Nov 2003
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  • Author: Thomas Lingenfelter

The Importance of Testing

Over 40% of email today is classified as SPAM. Many current and prospective customers out there are suffering from email weariness. Now, imagine what the impact of a poorly planned or executed email marketing campaign can have. Not only does the company lose the chance to gain a new customer, it also runs the risk of alienating its existing customer base. READ MORE

  • 15 Nov 2003
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  • Author: Thomas Lingenfelter

The Case for Test Design

It would be nice to rely on a list of successful marketing techniques focused on the email arena. However, the truth is there are not many simple, tried and true email marketing techniques out there. Testing is essential, if you want to consistently reach the largest number of your target audience. The cost of testing is outweighed by the costs of failing to test. You can design simple A/B split tests or head-to-head tests for a couple of variables in your email. However, the chances that these READ MORE

  • 15 Oct 2003
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  • Author: Thomas Lingenfelter

Six Tips For Email Direct Marketers

These tips cover some essential tips for Email Direct Marketers. Topics cover permission, the From field, unsubscribing, email length, and timing your email delivery. READ MORE

  • 15 Oct 2003
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  • Author: Thomas Lingenfelter

Helping You To Develop More Effective Email Campaigns!

Current California law, and pending legislation in several other states, indicates that SPAM is rapidly escalating the anxiety level of many Americans. Recipients of e-mail are getting tired of all the unsolicited credit-card debt relief, physical enhancement and adult entertainment messages that are crossing their desktops every day. In attempts to address the situation, legislatures have put forth a patchwork of regulations aimed at SPAM. Unfortunately, legitimate email marketers are being tarred with the same brush as SPAMMERS. Add to this the overabundance of SPAM filtering packages, and you have solutions being introduced that can exterminate legitimate e-mail as well as unsolicited e-mail. The good news is that clearance of this SPAM filtering hurdle is the focus of many internet business interests. The Project Lumos White Paper is a good example. READ MORE

  • 10 Sep 2003
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  • Author: Thaddeus Quintin

10 Tips for Effective Email Marketing

Simple things that you can do to make your email marketing campaigns more effective. READ MORE

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